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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01 Inbound-Sales-Help

How Inbound Sales Blew Outbound Sales Into Last Century

...and 4 Key Differences between Inbound and Outbound Sales Strategies

Remington Begg · Jan 29, 2018
FIG. 02 AdobeStock_134878029-1
Social Media

Humanize your Brand with Social Media

The novelty of interacting with brands on social media hasn’t really worn off yet. It’s still kind of a big deal, so take advantage of the ...

Remington Begg · Jan 26, 2018
FIG. 03 AdobeStock_64959279 (1)
Branding

Why Your Brand Manual Is Essential And Not What You Think It Is

Your brand is like a person that you’ve created. It’s out in the world, meeting people and working without you. Every single interaction a ...

Remington Begg · Jan 25, 2018
FIG. 04 videomarketing-918299-edited
Video Marketing

Video Content All Over The Map? Why You Need Video Brand Guidelines

Video is the best content type to make you stand out from your competitors. After all, it’s one of the only types of media that can really ...

Remington Begg · Jan 24, 2018
FIG. 05 Social-Media-comment-marketing
Branding

Branding in the Comment Section: How to Respond to Customers on Social

By now, every business knows they need social media accounts for their brand. Unfortunately, few companies know how to use them for more ...

Remington Begg · Jan 23, 2018
FIG. 06 complete-guide-video-marketing-impulse-creative-02

8 Reasons to Include Video in Your Digital Marketing Strategy

Video on a landing page can increase conversions by 80% or more. This should not be a surprise to anyone, considering that video now ...

Remington Begg · Jan 19, 2018
FIG. 07 Social-Media-Marketing
Social Media

How to Create Your Tone of Voice for Social Media

Among the many ways of standing out in marketing and on social media (i.e creative content, badass visuals, specific formatting and more) — ...

Remington Begg · Jan 18, 2018
FIG. 08 AdobeStock_71174236
Branding

5 Tips For Picking Your Brand or Logo Colors

Color is super powerful. It has the ability to evoke feelings in us we didn’t even know we had. Anger. Fear. Passion. Envy. Love. Color is ...

Remington Begg · Jan 17, 2018
FIG. 09 Sales-Email-template
Sales Strategy

How to Tell Someone They’re Doing it All Wrong Gracefully: 5 Ways to Personalize Prospect Emails

Picture this: it’s a shiny Monday morning. You jump into your inbox with nothing but hope and excitement for another kickass week! Then IT ...

Remington Begg · Jan 16, 2018
FIG. 10 Social-Brand-Guidelines
Branding

How to Create Social Media Distribution Guidelines

One of the biggest challenges businesses face during the creation of their brand’s social media guidelines, is the actual implementation. ...

Remington Begg · Jan 15, 2018
FIG. 11 AdobeStock_106525092.jpeg
Video Marketing

40 Creative Ways to Use Video in Your Marketing

Every business can benefit from using even basic videos in their marketing. But it’s tough to know where to start. Explore 40 traditional ...

Remington Begg · Jan 10, 2018
FIG. 12
Website Design

A New Site, a Refreshed Strategy, a Website that Grows with Us.

At Impulse Creative, we thrive on growth. It's even one of our core values. Like any growing company, we’re presented with opportunities ...

Remington Begg · Jan 4, 2018
FIG. 13
Branding

The Color of the Year and 4 Other Design Trends for 2018

Last week, Pantone, the folks who set color standards for the earth, announced 2018’s color of the year: Ultra Violet.

Remington Begg · Jan 3, 2018
FIG. 14
Social Media

Twitter Promote: Is this new automated ads feature right for you?

Twitter Promote: Is this new automated ad feature right for your business?

Remington Begg · Dec 7, 2017
FIG. 15 videomarketing.jpeg
Content Marketing

How to Get Started With Video Marketing

It’s no secret that video is taking content marketing by storm. With video becoming a key-part of how people satisfy their information and ...

Remington Begg · Nov 30, 2017
FIG. 16
Content Marketing

Team Impulse Insight: 10 Tools, Tips and Tech We’re Thankful For

It’s been a whirlwind of a year for Team Impulse. As always, the constantly-evolving world of digital marketing has kept us busy adapting, ...

Remington Begg · Nov 20, 2017
FIG. 17
Social Media

Messenger 2.2 Unveils Kick-Ass Features Your Business Can’t Ignore

Live messaging is hot right now in the marketing world. It’s a great tool to make your customers feel like you’re always there when they ...

Remington Begg · Nov 10, 2017
FIG. 18 AdobeStock_87705202.jpeg
Social Media

Decoding The Mystery of Facebook Ad Pricing

We’ve all seen them. You’re just browsing your Facebook newsfeed and you see posts from from a business that you don’t necessarily follow. ...

Remington Begg · Nov 9, 2017
FIG. 19
Social Media

Rock Your Business Insta Stories in 7 Ways!

Instagram Stories give content marketers everything they could ask for in a social network. You can edit and upload photos, upload videos, ...

Remington Begg · Nov 5, 2017
FIG. 20 impulse-creative-logo-design-process.jpg
Graphic Design

The Logo Design Process: Getting the Most Brand For Your Buck

Designing a logo is a lot like deciding to paint your house. You probably have an idea of the finished product in mind. You’re already ...

Remington Begg · Oct 27, 2017
FIG. 21
Social Media

Instagram stories now lets you go LIVE with a friend

It’s been almost a year since Instagram rolled out Instagram Stories. And now to take it a step further, IG is introducing LIVE with a ...

Remington Begg · Oct 26, 2017
FIG. 22 Photo Sep 27, 7 37 22 AM_preview.jpg
INBOUND Events

A Reminder I’m Designing For Humans

Most of the content I consumed at INBOUND 2017 is somewhat relatable to my role as a designer, but crucial to my role as a human being. ...

Remington Begg · Oct 8, 2017
FIG. 23 inboundboston.jpg
INBOUND Events

INBOUND 17’s Commandments of Authenticity

It was everywhere.

Remington Begg · Oct 8, 2017
FIG. 24 image_uploaded_from_ios_1024-7_preview.jpg
INBOUND Events

What A Bald Man Learned at Inbound 17

INBOUND 17 is over and it’s time digest, strategize, and implement all the magical boom sauce we took away from the in-depth sessions. This ...

Remington Begg · Oct 7, 2017
FIG. 25 image_uploaded_from_ios_1024-8_preview.jpg
INBOUND Events

4 Days at #INBOUND17: Trading Skepticism for Inspiration

A Confession To Make I wasn’t looking forward to INBOUND. At first glance, HubSpot’s annual digital marketing conference in Boston, ...

Remington Begg · Oct 7, 2017
FIG. 26 22008011_1643985038953529_6012449896674600121_n-107632-edited.jpg
INBOUND Events

Inbound: It's All About the Experience

In case you missed it, last week I shared everything I learned about INBOUND 17. You can read all about it here: Don’t Fake it Till You ...

Remington Begg · Oct 6, 2017