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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
Website Design

Leveling Up Your Browser Skills

Ever wonder what it might be like to be one of those computer geniuses you see on tv all the time such as Felicity Smoak (Arrow) or Tony ...

Remington Begg · Jan 20, 2017
FIG. 02 difference-logo-design-brand-identity.jpg
Branding

These 6 Graphics Show the Difference Between a Logo and a Brand

If somebody asked you to describe the difference between a logo and a brand, would you be able to answer them? Throw in the idea of an ...

Remington Begg · Jan 6, 2017
FIG. 03 bad-user-experience.gif
Website Design

4 Reasons Your Website Isn't Ready For 2017

#1. It doesn't work on mobile The importance of having a responsive website design cannot be overstated. Is your website accessible on a ...

Remington Begg · Dec 22, 2016
FIG. 04 psychology-of-shapes-logo-graphic-design.png
Branding

Two Factors That Impact the Success of Your Brand's Logo

An individual's first encounter with a brand is often visual, and at the center of that exchange is a logo. Because of this, your logo ...

Remington Begg · Dec 16, 2016
FIG. 05
Branding

Why Agencies Can Charge a Lot for Logo Design

It can be tempting to trust your logo design to the kid down the street and his brand new Macbook, or an online logo mill rife with ...

Remington Begg · Dec 12, 2016
FIG. 06 marketing-agency-communication.jpg
Marketing Strategy

Bring Value Every Time

We have this saying in our agency, “Impact With Every Interaction.”

Remington Begg · Nov 28, 2016
FIG. 07 IMG_2758.jpg
Inbound Marketing

PR vs Digital Marketing: What Students Should Know About Future Careers

As the CEO of a growing company, it's exciting for me to go out and meet the students who will be the next generation's executives. ...

Remington Begg · Nov 15, 2016
FIG. 08
Blogging

10 Real Estate Blog Ideas that Attract New Leads

Generating consistent blogging content is the best way to attract leads and demonstrate your real estate expertise. Even after we convince ...

Remington Begg · Nov 2, 2016
FIG. 09 email-tips-for-realtors.jpg
Email Marketing

5 Ways to Nurture Real Estate Leads with Email Marketing

Real estate agents know it can take months for a buyer to find their dream home. In vacation destination like southwest Florida, it may ...

Remington Begg · Oct 26, 2016
FIG. 10 Attract-more-real-estate-leads.jpg
Marketing Strategy

How The Top Realtors Generate More Leads

Real estate success is a matter of using your expertise to increase leads and create more conversions. In the digital age, most real estate ...

Remington Begg · Oct 19, 2016
FIG. 11 More-leads-for-realtors.jpg
Marketing Strategy

5 Marketing Musts for Real Estate Agents

All real estate agents are noticing two major shifts: homebuyer aren’t getting any younger, and even the shrinking number of older ...

Remington Begg · Oct 12, 2016
FIG. 12 digital-marketing-trends.jpg
Marketing Strategy

The Insane Speed of Modern Marketing

Just when you think you are on the cutting edge of marketing, the game changes. It’s a game that if you blink or take a break, you’ll be ...

Remington Begg · Oct 7, 2016
FIG. 13 real-estate-keywords.jpg
SEO

Driving Local Real Estate Leads With The Right Keywords

Are Zillow and Trulia enemies of real estate agents? We think it’s time for real estate agents to reimagine their relationship with listing ...

Remington Begg · Oct 5, 2016
FIG. 14 More-property-leads.jpg
Blogging

How to Drive Real Estate Leads with Content?

Real estate agents are never off the clock. Agents work late evenings and most weekends so they can always be available to answer a ...

Remington Begg · Sep 28, 2016
FIG. 15 Real-Estate-blogging.jpg
Marketing Strategy

Does Your Real Estate Website Need a Blog?

More traffic = more leads Ever wonder why a restaurant pays a premium for that address on Main Street? The address doesn’t make the food ...

Remington Begg · Sep 21, 2016
FIG. 16
Marketing Strategy

Inbound Marketing Solutions for Real Estate Agents

A Changing Real Estate Landscape The internet age radically changed the real estate industry. In a recent study, the National Association ...

Remington Begg · Sep 15, 2016
FIG. 17
Case Studies

Riding the Wave of Success - The Key West Express

Remington Begg · Mar 28, 2016
FIG. 18
Social Media

3 Things You Can Learn By Following Your Competition on Twitter

Your small business doesn’t exist in a vacuum; you have competition out there making efforts towards their own marketing strategy. If you ...

Remington Begg · Mar 23, 2016
FIG. 19
Inbound Marketing

Inbound Marketing vs. Content Marketing: What's the Difference?

Marketers, even those who work at inbound marketing agencies, often use the term inbound marketing and content marketing interchangeably. ...

Remington Begg · Mar 22, 2016
FIG. 20
Marketing Operations

6 Lessons on How Happy, Efficient Smarketing Teams Really Work

We’ve already devoted several blog posts on explaining exactly what a Smarketing team is and how it will help your company maximize your ...

Remington Begg · Mar 16, 2016
FIG. 21
Inbound Marketing

4 Inbound Marketing Trends to Explore

If you want your company to attract new customers, build trust in the community, and delight current buyers into repeat purchases, you need ...

Remington Begg · Mar 15, 2016
FIG. 22
Inbound Marketing

3 Reasons to Invest in Inbound Marketing Strategy Before a Web Redesign

If your website traffic is down and you aren’t getting the conversions you thought you would, you may be tempted to think you need a ...

Remington Begg · Mar 14, 2016
FIG. 23
Social Media

7 Twitter Tips to Tweet Like the Pros

Twitter is an extremely profitable social media platform for your brand to be on. Regular twitter users now tops 320 million, as of ...

Remington Begg · Mar 11, 2016
FIG. 24
Social Media

3 Reasons Why People are Unfollowing Your Brand on Social Media

Social media is much more in today’s world than just a place to connect with friends. When people follow a brand on Twitter, 72% of ...

Remington Begg · Mar 10, 2016
FIG. 25
SEO

How to Protect Your Small Business From Negative SEO

Your SEO efforts should be focusing on gaining exposure for your brand and your website by ranking high in organic search results. This is ...

Remington Begg · Mar 9, 2016
FIG. 26
Inbound Marketing

March Madness: How to Make Your Marketing a Slam Dunk

March is a huge time for sports fan across the nation as college basketball teams compete for a chance to the considered the best in the ...

Remington Begg · Mar 8, 2016