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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
Inbound Marketing

4 Ad Blocking Statistics You Need to Pay Attention to

People are trying to get away from advertisements at an increasingly alarming rate for many marketers. Cable subscriptions are down, ...

Remington Begg · Mar 4, 2016
FIG. 02
Email Marketing

The Dos and Don'ts of Getting Your Emails Opened

Far from being “dead,” email marketing still has one of the highest engagement rates and returns on investment of any inbound marketing ...

Remington Begg · Mar 3, 2016
FIG. 03
Inbound Marketing

How to Optimize Your Images for SEO

If you’re already blogging as part of your content marketing efforts, you know how important it is to keep SEO in mind. But did you know ...

Remington Begg · Mar 2, 2016
FIG. 04
Social Media

8 Social Media Mistakes Many Beginners Make

If you’re just getting your company into a social media strategy, it may seem a little daunting. There are a scary amount of social media ...

Remington Begg · Mar 1, 2016
FIG. 05
Inbound Marketing

6 Stats to Prove Content Marketing Success is More Than Just Words

<p>Your web browser does not support iframes, which means that the video Video Marketing: Six Stats That Prove Content Marketing is ...

Remington Begg · Feb 29, 2016
FIG. 06
Inbound Marketing

7 Things to Know Before you Turn on PPC

Pay-Per-Click Advertising, or PPC, can be a very effective way to bring new visitors to your website, especially if you’re having trouble ...

Remington Begg · Feb 29, 2016
FIG. 07
Inbound Marketing

Considering Inbound Marketing? Keep These 5 Things in Mind

Too many companies today still rely heavily on cold calls, emails, physical mailers, and other forms of outbound marketing to drive their ...

Remington Begg · Feb 27, 2016
FIG. 08
Content Marketing

How to Make Your Blog More Shareable

A great way to drive traffic to your website is to publish highly engaging and shareable content; it’s one of the cornerstones of inbound ...

Remington Begg · Feb 26, 2016
FIG. 09
SEO

Are You Ready For Another Big Change From Google?

Google is changing things up again, and this time it’s big. They recently announced that they would be completely changing up their layout, ...

Remington Begg · Feb 25, 2016
FIG. 10
Inbound Marketing

The 4 P's of Inbound Marketing

Traditional marketing students learn the 4 P’s of Marketing in school: Product, Place, Price, and Promotion. But those who adhere to the ...

Remington Begg · Feb 25, 2016
FIG. 11
Social Media

How Important Are Social Media Reviews?

The world of marketing is changing and consumers are much more empowered now than ever before. Your potential customers are doing their ...

Remington Begg · Feb 24, 2016
FIG. 12
Social Media

7 Facebook Tips and Tricks You May Not Know

Looking to get the most of your social media marketing? Get on Facebook. Facebook is the original, and still the king, of all social media ...

Remington Begg · Feb 24, 2016
FIG. 13
Content Marketing

Is There a Difference Between B2B and B2C Content Creation?

We talk a lot about content creation and it’s role in inbound marketing. Content marketing’s purpose is to attract new and retain current ...

Remington Begg · Feb 23, 2016
FIG. 14
Inbound Marketing

4 Ways to Use Inbound Marketing To Keep Your Customers Happy

A lot of the time we discuss what inbound marketing can do for your company. It can increase ROI, lowers marketing costs, make converting ...

Remington Begg · Feb 22, 2016
FIG. 15
SEO

5 Things To Do Before You Pay Per Click

Paid advertising online, also known as pay-per-click or PPC, is a good way to guide more traffic to your website and increase ROI, but it ...

Remington Begg · Feb 19, 2016
FIG. 16
Public Relations

Growing at a Growth Agency

Remington Begg · Feb 18, 2016
FIG. 17
Social Media

How to Harness the Power of Word-of-Mouth Marketing

According to this study done by American Express, the average consumer tells 15 people about their good experiences and 24 people about ...

Remington Begg · Feb 18, 2016
FIG. 18
Social Media

Coming Soon: Facebook Reactions

After months and months of speculation, the announcement is official: Facebook is moving past the Like button. In just a few weeks, ...

Remington Begg · Feb 17, 2016
FIG. 19
SEO

How to Get More Blog Traffic

Implementing a blog onto your business’s website can do amazing things for your company. Don’t be surprised if creating and regularly ...

Remington Begg · Feb 16, 2016
FIG. 20
Marketing Strategy

6 Ways to Make Your Small Business Better in 2016

The beginning of the year is often a stressful time for small business owners. The holidays are over, and with it, your clients and ...

Remington Begg · Feb 15, 2016
FIG. 21
Social Media

How to Use Pinterest Analytics

We recently published an article about the importance of getting your small business on Pinterest. If you need a refresher, some really ...

Remington Begg · Feb 12, 2016
FIG. 22
Inbound Marketing

The Internet's Reach is Still Growing + 5 Other Digital Marketing Facts for 2016

If you think the internet’s influence on the world of marketing has reached it’s limit, you’re wrong. In fact, the internet was the fastest ...

Remington Begg · Feb 11, 2016
FIG. 23
Inbound Marketing

4 Bad Inbound Marketing Agency Practices to Avoid

Inbound marketing is all about increasing brand awareness and optimizing your sales funnel to convert more qualified Leads to Customers, ...

Remington Begg · Feb 10, 2016
FIG. 24
Social Media

How to Use Customer Experience to Market to Millennials

Providing a good customer experience is important for keeping buyers of any segment, but it’s especially important for those who cater to ...

Remington Begg · Feb 9, 2016
FIG. 25
Social Media

4 Character Length Rules For Your Brand's Social Media Posts

The most recent data shows that around 70% of active internet users, or 2 billion people, are currently using at least one social media ...

Remington Begg · Feb 8, 2016
FIG. 26
Inbound Marketing

How to Write Content for "Dull" Industries

It seems like some industries were just made for content creation. There’s probably endless ways to make traveling to the Tropics or ...

Remington Begg · Feb 5, 2016