Remington Begg
Giving away something for free might not sound like the best business practice, especially if you're a lawyer and you're giving away free legal advice. That knowledge of the legal system is how your firm pays the bills. But the law of reciprocity and inbound marketing says that when you help people and give something away, you get back trust and business. Whether you're specializing in criminal law, personal injury, bankruptcy, real estate law, or any other legal practice, you'll be able to build trust and generate quality leads with a solid inbound content marketing strategy. Here's how it works...
People with legal issues have a lot of questions, and more than likely they will research those questions on the internet before they hire an attorney. If you create content that helps answer their questions, you build trust and your firm is on the radar of these prospective clients. You may have helped answer their legal questions, but chances are they are still going to need representation in the matter. Who are they going to turn to, a firm they know nothing about, or one that just helped them during their legal research?
Here are some content ideas to help attract new clients to your law firm:
- Top 5 reason why you can't get your criminal record sealed or expunged
- Should I fight a red light camera ticket?
- 7 myths about DUI arrests
- Do I have a medical malpractice claim?
- What are the statutes of limitations in a person injury case?
- When and how to fight a speeding ticket
- Why hiring a real estate attorney can save you thousands
- What is the difference between a felony and a misdemeanor?
- What is the first thing to do when getting into a car accident?
- Hurt on the job? This is your next step
Creating detailed blog posts about the above topics is a fantastic way for your firm to show up in organic search results. To take it a step further, your firm could create a video series talking about topics like those above. These videos can be uploaded to YouTube then put on your firm's site as even more powerful trust building content. Hiring a lawyer is an emotional experience and if you can build that relationship with a personal video, then you're one step ahead of the other firms.
Inbound marketing is absolutely the perfect lead generation tool for law firms. It actively attracts people to your website with helpful problem-solving content. It works to convert those visitors to leads by using powerful calls-to-action. Those calls-to-action send visitors to a landing page and prompt them to download a free eBook about their particular legal issue or perhaps offers them a free 20-minute consultation. This allows you to collect their contact information, creating the opportunity for you to reach out and moving them further into the process of becoming a client.
This is a powerful strategy, but it does take time and effort to create the content, design the campaigns, and study the numbers. If your firm would rather be winning cases for clients instead of writing content, I suggest finding a solid Inbound marketing agency that knows how to generate quality leads.
