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How to Get High-Quality Backlinks with Emails
Any SEO pro understands the importance backlinks play in their online ranking strategy. In fact, as far as local optimization goes, link ...
Why You Aren't Hitting Your Goals: How to Write Successful SMART Goals
As a marketer or savvy business person, you understand that in order for things to get done, you have to set goals at work.
How Netflix Uses Typography to Market Original Shows
Every night, after I’ve used up all my brain power during the day crafting exquisitely fantastic logos and super duper websites for our ...
3 Websites with Amazing User Experiences + Why You Should Care About UX
Google provides a wonderful experience for their users. Just before I began writing this blog article, I googled “user experience.” Just ...
12 Link Building Strategies for a Year’s Worth of Tactical Testing
Link building has a bad rep. It’s often associated with annoying emails begging you to do a link swap, phoney “buy 10,000 backlinks!” ...
How Campaign Offers Are Like a Variety Snack Box
You are only limited by your own creativity.
How to Set Up Call Tracking in Google Adwords
If you're like most consumers, when you're motivated to purchase a local product or service, you are much more likely to call the business ...
Knowledge Graph Not Showing? Optimize Google My Business to Appear
You probably already created a Google My Business listing and are waiting for your Knowledge Graph to appear in the search. But even though ...
Time to Start Thinking Seriously About Typography for Your Brand
Oh typography. How I love thee. The power of type cannot be overstated. A piece of text rendered in the right font choice has the ability ...
How to Find the Right Google Keywords for Your Business
Knowing what searchers type to find your product or service might seem obvious, until you Google search a fitting phrase and your business ...
How to Jump on the Real-Time Marketing Bandwagon
How about IHOP’s recent IHOB renaming disaster?
Why Your Lead Generation Strategy Needs Gated Content Offers
The lead generation struggle is real. Purchasing leads can be a total crap shoot, while paid advertising can be just as costly and ...
Pillar Pages & Topic Clusters: 2 Content Marketing Strategy Must-Haves
The pressure to rank on page one is on and SEOs across the world are constantly looking for new ways to crawl up the search engine results ...
Using Animated Videos for your Business Marketing
The way we have done marketing has come a long way. Before the internet took over the planet, companies relied on tv & radio ...
Customer Service/Experience Departments The Who, How and Why
There seems to be a set of stars aligning in my life lately. In the past week, I've had the opportunity to interview Joey Coleman on the ...
Website Redesign Case Study: 100% increase in Traffic / 42% increase in Leads in 6 months
At Impulse Creative, we thrive on growth. It's even one of our core values. Just like any growing company, we’re presented with ...
Why Your Business Needs a Dynamite YouTube Marketing Strategy Now
We’re not sure we need to convince you that people love watching videos.
Mastering YouTube’s Algorithm: How the Search Engine Affects Ranking
At the foundation of all things ranking lies a very basic concept: no matter how much you push or promote shitty content, nobody is going ...
How to Make YouTube Content That’s Worth Watching & Sharing
Let’s begin by driving this point home— hard.
Cheap Video Marketing Strategies for Recording with Your Cell Phone
This topic will probably hit home for a lot of people because, let’s be real— times are tough and we have to make every penny count.
The Biggest Benefits of AI Customer Support
I’d welcome you to the future, but in the modern digital world, robots do most of the welcoming. Just take a look at the numbers: More than ...
4 Ways Female Marketers Can Rise Above the Competition
No matter the company, women in the workforce face a fair share of gender stereotypes. This is true, and we would never negate this fact. ...
15 Easy Steps to Track Website Conversions in Google Adwords
Your Google AdWords campaign might be performing well, with high click-through rate, low cost-per-click or any of the other metrics like ...
A Good Logo Comes With Options
What Makes a Logo “Good?” Some logo designers would argue the exploration of color theory makes a good logo, while some would opine that ...
Shared Success: Making the Client a Part of The Process
Client. The word evokes certain feelings and carries both negative and positive connotations.
4 Ways Competitor Research Can Actually Help You Rank
We tend to see our competitors as the enemy. It’s true that sometimes there’s tension, but rival relationships don’t always have to be ...