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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01 is-customer-experience-driving-your-2020-marketing-focus
Customer Experience

Is Customer Experience Driving Your 2020 Marketing Focus?

How you feel when interacting with a company… that’s customer experience (CX).

Remington Begg · Dec 18, 2019
FIG. 02 4-takeaways-from-the-state-of-video-marketing
Video Marketing

4 Takeaways from the State of Video Marketing 2019

Video. It’s not just “the future of marketing” anymore. It’s the now. Of everything. We watch videos in our personal lives. All. The. Time. ...

Remington Begg · Dec 16, 2019
FIG. 03 10-maiden-voyage-conversations-to-binge
Maiden Voyage

10 Maiden Voyage Conversations to Binge During the Holidays

The holidays are here and you need something to fill the travel time. Whether you’re driving or flying to a Hanukkah celebration, or if ...

Remington Begg · Dec 13, 2019
FIG. 04 7-Tips-to-Adding-a-Podcast-Strategy-to-Your-2020-Marketing-Plan
Content Marketing

7 Tips to Adding a Podcast Strategy to Your Marketing Plan

Podcasts. They’re becoming the buzzword of the day for marketers.

Remington Begg · Dec 11, 2019
FIG. 05 how-data-scrubbing-could-direct-your-sales-strategy
Sales Strategy

How Data Scrubbing Could Direct Your Sales Strategy

Data. It’s a critical part of your business.

Remington Begg · Dec 9, 2019
FIG. 06 why-a-free-consultation-isnt-enough-to-make-a-12-month-marketing-plan-hero
Marketing Strategy

Why a Free Consultation isn't Enough to Make a 12-Month Marketing Plan

“We’re going to go with this local company because they’re giving us a free consultation. It’ll give the same information as your marketing ...

Remington Begg · Dec 7, 2019
FIG. 07 the-3-ss-of-business-growth-in-2020_hero-final
SEO

Social, Search and Stats - The 3 S's to 2020 Business Growth

Want to grow your business in 2020?

Remington Begg · Dec 4, 2019
FIG. 08 how-to-create-a-winning-social-media-strategy-in-2020-hero
Social Media

How to Create a Winning Social Media Strategy

[Originally published in late 2019, we continue to make updates to this advice.] As soon as you think you’ve got this social media ...

Remington Begg · Dec 2, 2019
FIG. 09 what-is-a-marketing-audit
Marketing Strategy

What is a Marketing Audit?

You can’t know where you’re going if you don’t look around and assess your current situation.

Remington Begg · Nov 29, 2019
FIG. 10 7-benefits-to-data-celaning-services-hero
Import & Organize Your Data

7 Benefits to Data Cleaning Services

If you take only one thing away from this article, let it be this: The cost of bad data to companies around the world is staggering. Simply ...

Remington Begg · Nov 27, 2019
FIG. 11 common-customer-data-issues-and-how-to-fix-them-hero
HubSpot Integrations

Common Customer Data Issues and How to Fix Them

Customer data is the lifeblood of your business. It enables you to effectively personalize and tailor your marketing messaging, provide ...

Remington Begg · Nov 25, 2019
FIG. 12 inbound-sales-strategy-101-hero
Sales Strategy

Inbound Sales Strategy 101

Is your sales team as effective as they could be? Are you looking for ways to make your process better than it historically has been? In ...

Remington Begg · Nov 22, 2019
FIG. 13
Social Media

7 Ways to Grow Your Instagram Audience

Say cheese! Everyone is taking photos these days with their cell phones, from dinners to concerts to family events. It’s a good bet that a ...

Remington Begg · Nov 21, 2019
FIG. 14 ask-yourself-these-questions-before-you-rebrand-in-2020-hero
Branding

Before you Rebrand in 2020, Ask Yourself These 3 Questions

In the last 3 weeks, I have heard from prospects saying “we need to rebrand” more times than I can count! It’s a trending theme right now. ...

Remington Begg · Nov 20, 2019
FIG. 15 how-to-start-a-membership-site-that-drives-real-value-for-your-business
Website Design

Start a Membership Site to Drive Relationships, Revenue, Results

What type of impact would consistent access to your customers minds, feedback, and suggestions have on your business? What if we told you ...

Remington Begg · Nov 18, 2019
FIG. 16 why-you-need-to-utilize-the-hubspot-cms-for-clear-vision-marketing-hero
Website Design

Why You Need to Utilize the HubSpot CMS for Clear Vision Marketing

Websites are critical to a modern business growth plan.

Remington Begg · Nov 15, 2019
FIG. 17 whats-with-googles-bert-algorithm-update-tech-talk-simplified-hero
SEO

What’s with Google’s BERT Algorithm Update? Tech Talk Simplified

The world’s largest search engine is always looking for ways to improve its user experience. We know that it’s Google’s incredible ...

Remington Begg · Nov 14, 2019
FIG. 18 bad-data-cleansing-actvities
Import & Organize Your Data

7 Data Cleansing Activities Companies Should Perform

Bad data can cost your business dearly. Keeping your data clean is critical.

Remington Begg · Nov 13, 2019
FIG. 19 7-reasons-your-2020-marketing-plan-should-include-a-tech-stack-review-hero
HubSpot Integrations

7 Reasons Your 2020 Marketing Plan Should Include a Tech Stack Review

Technology. It moves at the speed of light. And it can cost you dearly, in both budget and employee hours.

Remington Begg · Nov 11, 2019
FIG. 20 does-your-2020-marketing-strategy-include-conversaitonal-marketing-hero
Marketing Strategy

Does Your 2020 Marketing Strategy Include Conversational Marketing?

So many shiny objects. So little time. As soon as you focus on a successful marketing tool, along comes a squirrel to distract you. You’ve ...

Remington Begg · Nov 8, 2019
FIG. 21 4-ways-to-use-facebook-messenger-and-hubspot-conversations-for-good
Conversational Marketing

4 Ways to Use Facebook Messenger and HubSpot Conversations for Good

When the news broke that HubSpot Conversations can now integrate with Facebook Messenger, all the marketers danced and cheered.

Remington Begg · Nov 7, 2019
FIG. 22 what-is-database-cleansing-and-why-is-it-important
HubSpot Integrations

What is Database Cleansing and Why is it Important?

Did you know that 29% of companies believe that their current customer or prospect data is inaccurate in some way?

Remington Begg · Nov 6, 2019
FIG. 23 facebook-messenger-integrates-with-hubspot-conversations
Conversational Marketing

HubSpot Conversations Integrates with Facebook Messenger

New HubSpot Integration Helps Users Manage Messages HubSpot Conversations now helps you better manage your Facebook Business Page Messenger ...

Remington Begg · Nov 5, 2019
FIG. 24 The-4-Step-Marketing-Budget-Process-That-Will-Let-You-Win-in-2020
Marketing Strategy

The 4-Step Marketing Budget Process That Will Let You Win in 2020

The marketing budget. You have it in hand, you look at it, and you think one of a few things. If you’re lucky, you might be saying, “WOW! I ...

Remington Begg · Nov 4, 2019
FIG. 25 Track-Your-Marketing-Success-Link-Tracking-in-HubSpot
Marketing Strategy

3 Genius Ways to Track Your Marketing Success: HubSpot Link Tracking

You can’t improve what you don’t measure.

Remington Begg · Nov 1, 2019
FIG. 26 hubspot-updates-and-definitions
HubSpot CRM

5 HubSpot Updates and 5 Definitions You Need for November

When it comes to HubSpot, there’s a LOT to keep up on every week. We’re users ourselves, and partners, and it’s not easy.

Remington Begg · Oct 30, 2019