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The 5 Biggest Mistakes to Make in your Social Media Strategy
A solid social media presence is something that everyone should be focused on having, whether you’re an established business or just ...
Black Hat SEO vs. Bad SEO: What's the Difference?
While many people, even SEO experts, use the two terms interchangeably, there’s actually quite a difference between Black Hat SEO and just ...
14 Inbound Marketing Statistics You Need to Read
“That’s the way we’ve always done it.” That’s one of the most damaging statements a company can make, especially in regards to their ...
Are You Using LinkedIn Groups to the Fullest Potential?
While LinkedIn is a very popular social media platform, especially for professionals looking to connect with colleagues and potential ...
Local SEO: Should You Use Geo Modifier From Your Exact Location or Surrounding Area?
Focusing on localized keywords is crucial for a small business's success in the SEO world. It’s nearly impossible to compete with the big ...
10 Un-Boring Ways to Mix Up Your Social Media Content
Many marketers are guilty of occasionally getting a little bit routine with social media content. It happens to many of us: we get busy or ...
The 4 Types of Video Micro-Moments Your Brand Should Capitalize On
When modern consumers look for answers, desire to discover new things, or make decisions, they're typically turning to a digital device for ...
8 Things On Your LinkedIn Profile That Could Hurt Your Job Hunt
Your LinkedIn profile is a crucial piece of your online persona. It’s much different than a Facebook profile or Twitter handle though. ...
How To Fix a Bad Online Review
Online review platforms are everywhere across the web and consumers are trusting them more and more in their decision-making process. From ...
4 Reasons Not To Use Clickbait Headlines in Your Content Marketing
The term “clickbait” refers to the sensationalist headlines used to attract readers into clicking onto the article, attracting attention ...
4 Reasons Your Organic Rankings are Dropping
A proper SEO strategy requires a continual upkeep to your website, not a “one and done” mentality. Just because you’ve been ranking #1 for ...
5 Clichés to Avoid When Discussing SEO
November 3rd is World Cliché Day, so in honor of the “holiday” we’ve put together some especially troubling SEO cliches that are well past ...
Content Marketing: You're Doing it Wrong
In the internet world after the Panda and Penguin algorithms have been released, content marketing has been seen as a beacon of hope to ...
How to Pump Up Your Twitter Engagement
Twitter can be way more than a casual way to connect with people across the world and get up-to-the-minute updates on current events. If ...
Web Design Trends to Look Out for in 2016
Every year new trends emerge in digital marketing, especially in the overall look and feel of the websites themselves. The days of ...
YouTube Announces a New Membership Platform- YouTube Red
As we’ve discussed before, YouTube is often left out of digital marketing campaigns, but it should not be. It can very beneficial to your ...
Are You Doing All It Takes To Hit Your Sales Goals?
A sound sales strategy is key to success and growth for your small business. While your strategies may change over time based on what ...
Can You Actually Over-Optimize Your Website?
By now, we all know that performing proper SEO is vitally important for getting your website ranked in the search engine results pages ...
7 Reasons Not to Hire an In-House SEO Specialist
As an entrepreneur, you know how important a proper SEO strategy is to your success, both online and off. Surely then, hiring a ...
25 Words to Avoid to Stay Out of The SPAM Filter
Filtering SPAM out of inboxes is one of those things that most people agree are great for the consumer, but certainly make marketers’ jobs ...
Yahoo-Google Search Deal: 6 Things We Know So Far
As part of Yahoo’s recent earning news, it revealed a new search deal with Google. Essentially, Yahoo reached an agreement with Google that ...
9 Types of Content People Love to Share
Creating content that your website and blog viewers will want to share with their social media community is essential for your social media ...
4 Spooky Pieces of SEO Advice Too Scary To Repeat
The air is getting cooler and children are picking out their costumes, hungry for loads of sugary snacks. This time of year always brings ...
5 Social Media Trends to Watch Out for in 2016
It’s almost the end of the calendar year already! As 2015 comes to an end, it’s time to take a collective look of the year’s updates and ...
Is it Time to Change Your Company's Logo?
First impressions really do count. For this reason, your logo is a crucial piece of your marketing strategy. Your logo is a visual ...
How the Use of Lexicons Can Improve Your SEO Strategy
Lexicons are words or phrases that correspond to someone's specific dialect. These changes in verbiage come about because of specific ...