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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
Marketing Strategy

Tips on How to Sell Florida Real Estate Online

Selling real estate in Florida is a highly competitive field, and agents need every advantage they can get. Effective online marketing ...

Remington Begg · Aug 28, 2015
FIG. 02
INBOUND Events

5 Dos and Don'ts for Small Business Owners

There’s no one thing all entrepreneurs have in common; there’s diversity in the type of mindset it takes to be a leader. However, there are ...

Remington Begg · Aug 27, 2015
FIG. 03
Social Media

Is Facebook Reviving the Notes Feature?

Would you blog on Facebook? We have reported on a few new changes Facebook is considering releasing world-wide soon, and recently we came ...

Remington Begg · Aug 25, 2015
FIG. 04
SEO

Are Your Local SEO Efforts Enough?

As the owner of a small business, you already know the challenges that come with competing against chain stores in your industry, both for ...

Remington Begg · Aug 24, 2015
FIG. 05
SEO

4 Better Ways to Approach Your SEO Content

Time-wasting SEO practices are everywhere, surprisingly still being used by some “modern” digital marketing companies. Keyword stuffing, ...

Remington Begg · Aug 19, 2015
FIG. 06
Inbound Marketing

3 Ways to Market Your Craft Brewery More Effectively

In case you haven't noticed, craft beer is here to stay. It's still growing rapidly in popularity and from Southwest Florida where HQ lives ...

Remington Begg · Aug 17, 2015
FIG. 07
Inbound Marketing

9 Google Local Changes That Could be Affecting Your Business

By now, businesses are accustomed to Google releasing updates that affect their SEO rankings. They’re typically subtle and cause shifts in ...

Remington Begg · Aug 15, 2015
FIG. 08
Copywriting

6 Writing Techniques to Cure Writer’s Block

Do you ever feel like banging your head against the wall while trying to think of ideas for your content marketing efforts? If yes, you are ...

Remington Begg · Aug 14, 2015
FIG. 09
Inbound Marketing

Touchdown! 5 Lessons Your Small Business Can Learn From Football

It’s that time of year again- summer is over, kids are going back to school, and a huge percentage of Americans are gearing up to watch ...

Remington Begg · Aug 13, 2015
FIG. 10
Social Media

7 Social Media Statistics You Need to Know

Social media is here to stay and your small business needs to be using it to promote your services, it’s as simple as that. Whether it’s ...

Remington Begg · Aug 12, 2015
FIG. 11
Social Media

Instagram ‘Search’ is now available for web users

Instagram, everyone’s favorite photo-and-video sharing app, just introduced search on its website for the first time. They’ve added a ...

Remington Begg · Aug 11, 2015
FIG. 12
Social Media

Facebook Profile Tags... Coming Soon?

Facebookers in New Zealand are currently testing out the newest Facebook addition- one “borrowed” from LinkedIn. Recently reported by The ...

Remington Begg · Aug 10, 2015
FIG. 13
Video Marketing

How To Use Video Marketing at Each Stage of the Buyer’s Journey

Video marketing is growing because of its effectiveness at attracting people. Placing video content on your site and social media offers ...

Remington Begg · Aug 8, 2015
FIG. 14
Social Media

Back to Social Media School- 6 Recent Changes You Need to Know

It’s almost that time of the year again- back to school! So, while you’re buying new notebooks and packing lunch boxes, remember this: just ...

Remington Begg · Aug 6, 2015
FIG. 15
Social Media

3 Best Practices for Requesting LinkedIn Recommendations

LinkedIn has become the professional social media platform. It is helping professionals stay connected with old colleagues, brag about ...

Remington Begg · Aug 5, 2015
FIG. 16
Social Media

7 Instagram Tools & Apps for Business

Duck face selfies and food porn may dominate Instagram, but that’s not all that the photo-sharing app is limited to. Savvy businesses ...

Remington Begg · Aug 4, 2015
FIG. 17
INBOUND Events

17 Inspiring Quotes from INBOUND 2015 Speakers

It wasn’t that long ago that radio ads, newspaper ads, and TV commercials were the marketing methods of choice. But today, these methods ...

Remington Begg · Aug 3, 2015
FIG. 18
Content Marketing

Understanding the Art of Storytelling in Content Marketing

Johannes Gutenberg invented the printing press in 1440. The first radio news program was broadcast in 1920, and the television became ...

Remington Begg · Aug 2, 2015
FIG. 19
Content Marketing

7 Tools Every Content Marketer Needs in their Toolkit

Being a content writer means a lot of things - researching industries you know nothing about, writing about several different topics each ...

Remington Begg · Aug 1, 2015
FIG. 20
Social Media

6 Mistakes You’re Making on LinkedIn

Not all social media platforms are created equal, and each one has carved out a unique niche for itself. LinkedIn is a social network ...

Remington Begg · Jul 31, 2015
FIG. 21
Social Media

Grow Your Craft Beer Brand With Social Media

Marketing your craft beer brand is just like marketing any other small business, only it might be a little more fun. Craft beer breweries ...

Remington Begg · Jul 31, 2015
FIG. 22
Inbound Marketing

4 Reasons Small Business Owners Need Inbound Marketing

As a small business owner, you are faced with many challenges and questions. How can you attract customers when you don’t yet have the ...

Remington Begg · Jul 29, 2015
FIG. 23
Graphic Design

Why You Should Choose an Agency Over VistaPrint for Business Cards

Your company is taking off- congrats! As a savvy business owner, you know how important networking is and you’re eager to get started. ...

Remington Begg · Jul 28, 2015
FIG. 24
Inbound Marketing

Is Brand Preference All in Your Head?

Recently, the Impulse Creative team got to debating the age-old Coke vs. Pepsi argument. Most people preferred Coke, a few preferred Pepsi, ...

Remington Begg · Jul 28, 2015
FIG. 25
Inbound Marketing

3 Reasons Why Your Marketing Efforts Fail

If "successful marketing" or "return on investment (ROI) numbers" are topics you try to avoid, you're not alone. For most small businesses, ...

Remington Begg · Jul 27, 2015
FIG. 26
Inbound Marketing

4 Differences Between Traditional & Inbound Marketing Campaigns

Traditional, or “outbound” marketing is becoming more and more off-putting to today’s consumers. People no longer want junk mail from ...

Remington Begg · Jul 26, 2015