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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
Inbound Marketing

7 Essential Elements of a Successful Blog Post

Writing a blog isn't easy – especially if it's not something you've done in the past. To experienced bloggers and copywriters, writing a ...

Remington Begg · Jun 8, 2015
FIG. 02
Blogging

5 Ways To Generate Fresh Blog Post Ideas

If you've been reading our blog for any amount of time, you know how important content is to an inbound marketing strategy. Content is the ...

Remington Begg · Jun 5, 2015
FIG. 03
Inbound Marketing

4 Magical Inbound Marketing Lessons from Harry Potter

Harry Potter has been a cultural phenomenon since 1997 when children were first introduced to Hogwarts and its magical world of witchcraft ...

Remington Begg · Jun 4, 2015
FIG. 04
Graphic Design

10 Essential Tools for Graphic Designers

Graphic designers are often considered the bridge between company and client. They can transform remarkable content into visuals across ...

Remington Begg · Jun 3, 2015
FIG. 05
Marketing Strategy

How to Set Up an Influencer Marketing Strategy

With the growing reach and influence of bloggers and online journalists, it's a smart marketing move to try and get your business mentioned ...

Remington Begg · Jun 2, 2015
FIG. 06
Social Media

How to Write Social Media Posts to Enhance Your Brand's Image

Social media plays an important role in inbound marketing, and when done correctly, it can drive traffic to your website, increase your ...

Remington Begg · Jun 1, 2015
FIG. 07
Mobile Design

Can Google Webmaster Tools Fix Your Mobilegeddon Issue?

Mobilegeddon is a super intense term that is supposed to strike fear into the hearts of all those that don't have mobile friendly websites. ...

Remington Begg · May 29, 2015
FIG. 08
SEO

Rankings Dropped? It Could Be Due to Google's Newest Quality Update

Back in February, Google announced it's newest search algorithm update, which aptly became known as "mobilegeddon." Mobilegeddon expanded ...

Remington Begg · May 22, 2015
FIG. 09
Marketing Strategy

4 Ways To Successfully Market to Millennials

It seems like everyone and their mom are talking about millennials. Who are these so-called millennials? If you don't know yet, you better ...

Remington Begg · May 21, 2015
FIG. 10
Social Media

Facebook's New Algorithm Change and What it Means for Your Business

Are you done sweating and hyperventilating from Google's "Mobilegeddon" algorithm update? Don't relax just yet. Facebook is also making ...

Remington Begg · May 20, 2015
FIG. 11
SEO

How Healthy is Your Website? Test it with Siteliner

How does your website stack up against other websites? When competing for the top spots on the search engines and grabbing the reader's ...

Remington Begg · May 19, 2015
FIG. 12
Inbound Marketing

Top 10 Must Read Inbound Marketing Books

Now that you've taken a sip of the inbound marketing Kool-Aid and you want to know more, it's time to read. The inbound marketing ...

Remington Begg · May 18, 2015
FIG. 13
SEO

Google Replaces A Site's URL In Search Results

When Google makes a change, it's important to understand all aspects of it and how it affects your business. Google announced that they ...

Remington Begg · May 15, 2015
FIG. 14

The Ultimate Guide to Repurposing Content

One of the biggest challenges for marketers today is consistently creating remarkable content. Creating content takes time, and constantly ...

Remington Begg · May 14, 2015
FIG. 15
Reputation Management

The Art of Responding to Negative Online Comments

No matter how fantastic your customer service is, no matter how perfect your team members are, you're still going to receive the occasional ...

Remington Begg · May 13, 2015
FIG. 16
Inbound Marketing

5 Tips on How To Choose The Right Inbound Marketing Agency

As a marketing manager, you've known about inbound marketing and the results it can deliver to a company. Selling this relatively new ...

Remington Begg · May 12, 2015
FIG. 17
Inbound Marketing

The 3 Pillars of Inbound Marketing Success

Inbound marketing may seem like a new buzz-word to you, but if you haven't figured it out already, it's the way of the future. There are ...

Remington Begg · May 11, 2015
FIG. 18
Blogging

How Much Time Should You Spend on Blog Titles?

Congratulations! You just invested almost two hours writing a remarkable blog post for your company and it's going to convert website ...

Remington Begg · May 8, 2015
FIG. 19
Content Marketing

Fact or Fiction: 5 Content Marketing Myths Debunked

Content marketing has grown in popularity over the past several years, and the term is thrown around a lot in inbound marketing. After all, ...

Remington Begg · May 7, 2015
FIG. 20
Blogging

5 Reasons Why Every Business Needs a Blog

Blogging is not a dirty word, yet many businesses still don't believe a company blog will bring value, let alone ROI. While I do understand ...

Remington Begg · May 6, 2015
FIG. 21
Social Media

Listen Up! How To Monitor Social Media Channels

People could be talking about your business right now. They could be asking questions. They could be complaining about service. They could ...

Remington Begg · May 1, 2015
FIG. 22
Copywriting

7 Tips for Writing Remarkable Website Content

You've decided that it's time to overhaul your business' website. You have a new design that's ready to go, only to realize that you're ...

Remington Begg · Apr 30, 2015
FIG. 23

How Long Should A Blog Post Be? The answer is...

When it comes to blogging and creating content, there are always questions. How often should I post? Do certain days perform better than ...

Remington Begg · Apr 29, 2015
FIG. 24
Social Media

Facebook Releases New Product Ads

Marketing on Facebook just got a little easier. Facebook released product ads, giving businesses the ability to promote different products ...

Remington Begg · Apr 28, 2015
FIG. 25
Blogging

3 Tips for Writing About a Niche You Know Nothing About

In a world full of rainbows, butterflies, and an unlimited supply of Reese's peanut butter cups, content marketers would always be able to ...

Remington Begg · Apr 27, 2015
FIG. 26
Blogging

Is Your Business Blog Sinking? 7 Tips to Right the Ship

You and your team have spent countless hours writing content for your business blog, but no one is reading it. There's nothing more ...

Remington Begg · Apr 24, 2015