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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
Social Media

7 Big Changes Coming to Facebook

Facebook likes to change. Every time it does it usually receives backlash from its passionate users. Facebook users don't like change. But ...

Remington Begg · Apr 22, 2015
FIG. 02
Branding

Don't Get Overwhelmed! 5 Tips to Get More Out of a Work Day

How is it Friday already? No, it can't be 6pm. Where did the month of March go?

Remington Begg · Apr 21, 2015
FIG. 03
Marketing Strategy

5 Metrics Every Marketer Should Monitor Weekly

Tracking and analyzing is essential to your life as a marketer. With that being said, how do you know which metrics to follow? The ...

Remington Begg · Apr 20, 2015
FIG. 04
Inbound Marketing

5 Common Inbound Marketing Mistakes

New to inbound marketing? Welcome! We're glad you're here. If you've been partaking in outbound marketing for the last several years or ...

Remington Begg · Apr 17, 2015
FIG. 05
Inbound Marketing

How Real Estate Agents Can Boost Leads

Selling homes and commercial real estate can be a tough job. You are constantly following up on soft leads that often don't amount to much. ...

Remington Begg · Apr 16, 2015
FIG. 06
Social Media

Twitter For Business: How To Avoid the #Fail

Twitter seems to be a tool that many small businesses just can't grasp. I see it every day when monitoring key hashtags for our clients and ...

Remington Begg · Apr 15, 2015
FIG. 07
Marketing Strategy

4 Mistakes To Avoid When Creating Buyer Personas

Buyer personas are one of the most useful tools in inbound marketing. In fact, they should be used as the foundation for all of your ...

Remington Begg · Apr 14, 2015
FIG. 08
Inbound Marketing

25 Quotes That Will Inspire You to be a Better Writer

As an Inbound Marketing Consultant, most of my job involves writing. Whether it's a blog, eBook, or social media post, I feel like I'm ...

Remington Begg · Apr 13, 2015
FIG. 09
Website Design

5 Tips For Choosing The Perfect Domain Name

Choosing a domain name is like choosing a name for your child. It requires a lengthy thought and consideration process. It should be ...

Rachel Begg · Apr 10, 2015
FIG. 10
Inbound Marketing

5 Inbound Marketing Techniques Every Small Business Needs to Use

When was the last time you really watched a commercial, read the advertisements in a magazine, or actually kept a piece of direct mail? Old ...

Remington Begg · Apr 9, 2015
FIG. 11
Social Media

Which Social Networks are Right for your Buyer Personas

How many social networks are out there—hundreds, thousands? There's quite a few and they are becoming more niche each and every day. As a ...

Remington Begg · Apr 8, 2015
FIG. 12
Inbound Marketing

10 Great Content Ideas For Marketing Your Law Firm

Giving away something for free might not sound like the best business practice, especially if you're a lawyer and you're giving away free ...

Remington Begg · Apr 7, 2015
FIG. 13
Social Media

Mystery of the #Hashtag Solved

The world is full of mysterious occurrences. Ghosts, strange lights in the sky, hashtags—all mysterious phenomenons. Yes, I would lump ...

Remington Begg · Apr 6, 2015
FIG. 14
Website Design

5 Undeniable Reasons Your Small Business Needs a Responsive Website

It's no surprise that mobile usage has skyrocketed over the past several years. To prove it, all you need to do is look around you. It ...

Remington Begg · Mar 27, 2015
FIG. 15
Email Marketing

How to Grow Your Email List Organically

Email lists are some of the most valuable assets that companies have when it comes to their marketing efforts. With a long list of email ...

Rachel Begg · Mar 26, 2015
FIG. 16
Marketing Strategy

Hotel Marketing Tips, The Inbound Way

The goal for any hotel marketing team is to put heads in beds. A hotel room with no one in it is a wasted opportunity for revenue. High ...

Remington Begg · Mar 25, 2015
FIG. 17
Marketing Strategy

Marketing to Humans: Personalize, Don't Generalize

As any good marketer knows, you can't target everyone if you want a successful campaign. And as a marketer you probably have an idea of ...

Remington Begg · Mar 24, 2015
FIG. 18
Social Media

8 Ways Small Businesses Can Master Pinterest

Pinterest is still one of the relatively new social networks on the web, but it's a powerhouse when it comes to driving website traffic. ...

Remington Begg · Mar 20, 2015
FIG. 19
Marketing Strategy

4 Marketing Budget Black Holes & How to Avoid Them

Question...

Remington Begg · Mar 19, 2015
FIG. 20
Marketing Strategy

4 Reasons Why You Don't Want to Get Rid of Cookies

Although they are sometimes maligned by privacy advocates as a point of vulnerability, from a digital marketing perspective cookies can be ...

Rachel Begg · Mar 18, 2015
FIG. 21
Social Media

10 Ways Small Businesses Can Gain More Facebook Reach

The grumbling has been growing louder, small businesses are tired of watching their organic Facebook reach plummet. It's a miserable ...

Remington Begg · Mar 17, 2015
FIG. 22
Social Media

Missing Facebook Fans? Here's Why

If you're like me, you woke up this morning, March 16th 2015, got to work, and looked at the weekend analytics. When looking at the ...

Remington Begg · Mar 16, 2015
FIG. 23
Inbound Marketing

Marketing is like Ice Cream, What flavor are you?

How many different ice cream flavors are there? A thousand? A million? I know that when I go to the Royal Scoop, my favorite ice cream ...

Remington Begg · Mar 16, 2015
FIG. 24
HubSpot

Success, Introversion & Napping: What I Learned from Brian Halligan

Brian Halligan. He's the CEO and co-founder of HubSpot, teaches a class at MIT Sloan, and is the author of several books. He's done ...

Remington Begg · Mar 13, 2015
FIG. 25
Social Media

What the New Google and Twitter Partnership Means For Your Business

Drinking from a firehose is difficult and not advisable, but if anyone can do it, it's Google. Twitter and Google have inked a deal that ...

Remington Begg · Mar 12, 2015
FIG. 26
Marketing Strategy

6 Marketing Rockstars You Need To Pay Attention To

Marketing is a complex industry that's constantly evolving, and it can be incredibly hard to keep up with. As marketers, we often turn to ...

Remington Begg · Mar 11, 2015