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5 Buyer Persona Myths Debunked
As an inbound marketer, one of the most important tools you'll use is the buyer persona. What may seem like a simple document is actually ...
Don't Miss This Fireside Chat With HubSpot's CEO
Impulse Creative and HUGSWFL have joined forces to bring HubSpot's co-founder and CEO to the Naples area.
CAN-SPAM Mistakes to Avoid in Your Email Marketing
A fun fact about me: I'm engaged, but I'm also one of those girls that never really thought much about what her wedding would be like. ...
Google Search Algorithm Update: Is Your Website Mobile-Friendly?
It's official: Google has announced that starting April 21st, the mobile friendliness of a website will be a ranking factor in mobile ...
How To Sell Swimming Pools Online
The kids are splashing around with neon-colored noodles, friends and family are relaxing in lounge chairs with beads of condensation ...
Why Your Website Isn't For You - It's For Your Buyer Personas
I know it might be tough to hear, but it must be said: your website is not for you. I'm not trying to hurt your feelings, but this is a ...
Website Agency vs. Inbound Agency
Do you know the difference between a website design agency and an inbound marketing agency? They both build highly functional websites, ...
Why Spelling and Grammar Still Matter in Content Marketing
Have you ever read through a blog, article, or social media post and thought, "This post is pretty good, but all of these spelling and ...
#1 Reason You're Not Getting Results from Blogging
It's no secret that a well-written blog can have a significant impact on your business' growth. While most of your website will remain ...
Speaking the Same Language as Thomas Edison
Fort Myers, Florida is the home of the best inbound marketing agency in the country, Impulse Creative (hey, we're a little biased). It was ...
How Well Do You Really Know Your Customers?
How well do you really know your customers? I'm sure you have assumptions about demographics, buying habits and sales history, but do you ...
11 Strategies for Attention Grabbing Blog Titles
It's a noisy world out there. How do we get people to read our awesome blog posts? Post titles are the gatekeepers. They have the ability ...
Ads On Facebook Now Have Relevance Scores
Ads - as a consumer you hate them and as a marketer you love them, but either way they are a part of life. As a marketer they are something ...
Benefits of Social Media Marketing for Small Businesses
Boom! You have a shiny new website created by Impulse Creative. Now what? Let's show it off and bring in the masses! Yes, we want people to ...
Secrets of Using Long Tail Keywords
Long-tail keywords aren't some mystical SEO marketing phrase meant to confuse you with a dazzling smoke and mirrors show. They are a part ...
10 Free Marketing Tools To Boost Your Campaigns
Let's be honest, is there anything better than free stuff? Not much. As an inbound marketer, there is nothing I like more than useful tools ...
You want answers? I want leads! You can't handle the leads!
Let me paint a picture for you. Your boss says, "We need more leads and because you're the Marketing Manager it's your job to supply those ...
New Facebook Phishing Scam: Protect Yourself
You love your Facebook page, I know you do. As a marketer you put in a lot of work into your pages; engaging with fans, posting daily ...
Sticking With It: 5 Tips For Keeping The Blogging Momentum
Starting a new business blog or maintaining an existing one isn't easy. In order to have a successful blog, you need to blog consistently ...
Why Fictional Characters Should Be Your Business Valentine
No, I haven't lost my mind, fictional characters are vitally important to your business. They are so important that they function as the ...
Don’t Get Stuck in a Marketing Rut, Try Beta Testing Your Personas
Even when you spend the resources to develop a robust inbound marketing approach, you can still get dragged down when traffic to your ...
Why Paying For Facebook Fans Is The Devil
It's typical to find a new product or brand you enjoy, look them up on Facebook, and see how many Facebook fans they have. Sometimes we are ...
Everybody Lies: 3 Obvious Reasons Not to Lie to your Agency
For many years traditional agencies have been representing companies and developing sound marketing campaigns. With metrics based on reach ...
Twitter Adds New Features To Make Your Marketing Easier
In the ever-changing world of internet marketing and social media, things are always evolving. It makes our job a little more exciting and ...
HubSpot Training Day: King Kong Ain't Got Shit On Me
When you hear the word training, what comes to mind? It might be something you do to get ready for that 10K race or hotdog eating contest. ...
Knowledge is Power, Becoming Inbound Certified
When was the last time you took a test? If you're like me, it has probably been quite some time. Part of the training process at Impulse ...