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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
Sales Strategy

Give Your Customers Peace of Mind With a Secure Shopping Experience

The fact that more and more consumers are heading online to shop for goods and services provides an excellent opportunity for businesses of ...

Rachel Begg · May 6, 2014
FIG. 02
Content Marketing

Context Marketing vs. Content Marketing

TL;DR: Context marketing inserts timing into the equation so your great content marketing reaches the right person at the right time.

Rachel Begg · Apr 18, 2014
FIG. 03
Advertising

How to Get More Bang for Your Buck with Pay Per Click

If you haven’t already added pay-per-click ads to your online marketing repertoire, it’s time to get on board with one of the most ...

Rachel Begg · Apr 16, 2014
FIG. 04
Content Marketing

How Not to Be Creepy When Using HubSpot's Smart Content

Even if you’re brand new to the methodology behind inbound marketing, you’ve mostly likely heard of the term “smart content” as a tactic ...

Remington Begg · Apr 10, 2014
FIG. 05
Content Marketing

Content is Marketing’s DNA

If you paid attention in science class, you know that DNA is the biological molecule that’s responsible for coding the functioning and ...

Remington Begg · Apr 1, 2014
FIG. 06
Inbound Marketing

Don’t Ignore the Middle of the Marketing Funnel

Developing your online marketing strategy is a painstaking process, but it’s certainly less overwhelming if you think of it as a series of ...

Rachel Begg · Mar 14, 2014
FIG. 07
Social Media

Facebook Changes Their News Feed AGAIN

Get ready because Facebook has decided to redesign our news feeds again! Before you freak out and go on strike, just remember that once you ...

Rachel Begg · Mar 6, 2014
FIG. 08
Social Media

Why Negative Comments are Good for Business

Inevitably, you’re going to receive a nasty customer comment on your business website or social media page. Whether it’s deserved or not, ...

Rachel Begg · Mar 4, 2014
FIG. 09
Social Media

Best and Worst Times to Post on Social Media

It's no secret that Social Media plays a huge part in Inbound Marketing. However, do you know the secret of when is the best times and days ...

Rachel Begg · Feb 21, 2014
FIG. 10
Social Media

New LinkedIn Posts: The Good, The Bad & The Ugly

Today, on LinkedIn’s Blog they announced that they are opening their “Professional Publishing Platform” to 25,000 members, giving them the ...

Remington Begg · Feb 20, 2014
FIG. 11
Inbound Marketing

Anatomy of a Gold Medal Blog

Imagine coming in first and winning that gold medal, or reading a blog and afterward you feel like you’ve learned something that will help ...

Rachel Begg · Feb 7, 2014
FIG. 12
Website Design

Look Out for Domain Name Scams SPAM!

Don't become another victim of a domain name scam also known as a website name scam. These scammers are trying to make you become a ...

Remington Begg · Feb 4, 2014
FIG. 13
Branding

Does your Logo Fumble or Win the Championship?

If your company’s logo was a team playing in the big game on Sunday, would it win? Have you considered every option, explored different ...

Rachel Begg · Jan 29, 2014
FIG. 14
Website Design

How to Create the Most Striking, Memorable Web Design

Without good web design, your site is likely doomed to the back pages of the internet. If that sounds a bit bleak, well, that's because the ...

Rachel Begg · Jan 24, 2014
FIG. 15

How Dolphins Taught Me to be a Better Marketer

It was during my fourth week working at Impulse Creative that I had my first “aha” marketing moment. While I had previous inbound marketing ...

Remington Begg · Jan 23, 2014
FIG. 16
Website Design

Three Qualities to Look for in a Good Web Designer

By now, you know the pithy quote: If you don't have a website, you don't exist. But simply operating your own site isn't enough to win over ...

Remington Begg · Jan 13, 2014
FIG. 17

Video Marketing Works: The Shift [INFOGRAPHIC]

Video marketing works... so stop beating around the bush and start learning about how you can utilize it to help enhance your marketing ...

Remington Begg · Jan 9, 2014
FIG. 18
SEO

Focus on Creative Content to Build a Highly Visible Web Presence

In part because of the fact that a staggering 93% of all online experiences begin with a trip to Google or another search engine, the ...

Rachel Begg · Jan 6, 2014
FIG. 19
Social Media

Top 9 Marketing Predictions for 2014

January 1 has come and gone, and many companies are looking to set sales goals and develop advertising campaigns that will carry them to ...

Rachel Begg · Jan 6, 2014
FIG. 20
SEO

6 Reasons to Incorporate Video into your SEO for 2014

As 2013 draws to a close, business owners are gearing up for next year and setting goals for 2014. Part of the strategy should include ...

Rachel Begg · Dec 30, 2013
FIG. 21
HubSpot

Impulse Creative Named HubSpot Gold Partner

December 30, 2013 We’re delighted to say that Impulse Creative has become a Hubspot Gold Level Agency Partner! WooHoo! “I am extremely ...

Remington Begg · Dec 30, 2013
FIG. 22
Content Marketing

Signs Your Website is Doing its Job or Needs Fine-Tuning

Is Your Website Naughty or Nice? Even if you’ve been a good business owner this year, your website could still get a lump of coal for being ...

Rachel Begg · Dec 26, 2013
FIG. 23 analytics-24027961_m
SEO

Google Analytics VS Hubspot, What's the difference?

Analytics on web use helps you to grow your business. This is your tool to tell what is happening with customer traffic and conversion. ...

Remington Begg · Dec 18, 2013
FIG. 24
Social Media

5 Things you Need to Have a Complete LinkedIn Profile

For many of us LinkedIn, though not as massive as Facebook, is very important for the business and professional markets. It is where the ...

Rachel Begg · Dec 5, 2013
FIG. 25

How to Digest your Inbound Marketing Strategy {Infographic}

It was only a matter of time before our obsession for food merged with our obsession with inbound marketing. A few weeks back, we began ...

Remington Begg · Nov 20, 2013
FIG. 26
Email Marketing

How to Create a Strategy for Cyber Monday

Cyber Monday can make or break a season for an online retailer. If your business has been down at all in the past three quarters, now is ...

Rachel Begg · Nov 20, 2013