“Times, they are a changing” and if you haven’t heard already, inbound marketing is IN and outbound marketing is OUT. As times have changed so have buyers’ habits. It’s no surprise then, that marketing habits have also changed. The secret is out: inbound marketing has become the most efficient way to tackle a business’s reputation, as well as attract and convert their leads into customers. Here are 5 reasons why outbound marketing is officially old school. 1. Communication is one way Let’s face it, outbound marketing has one way communication: the marketer’s way or the highway. Outbound marketing focuses on pushing products or services on potential customers. It is not solution based rather, it aims to tell the consumer about something, instead of attracting them with educational content. Inbounding marketing is a two-way street. Communication is interpersonal and human based. Unlike the outbound strategy, inbound methodology allows the customer to play leader in their buyer’s journey.
