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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
Social Media

10 Social Media Marketing Tools Tips & Tricks to be Thankful for

Social media: There is a lot to know, right? It’s a big, new, complex social world out there. And our job is to navigate it and make sense ...

Rachel Begg · Nov 18, 2013
FIG. 02
Branding

Effective Branding Makes Your Customers Remember Like Elephants

Everyone knows that an elephant never forgets. They have a memory like a steel trap! After an elephant develops a relationship they are ...

Rachel Begg · Nov 12, 2013
FIG. 03
Website Design

Above the Fold is Out; Embrace the Future with Your Website Re-Design

The website for your brand is the new storefront. This is where people get their first impression of you. With the right design for your ...

Rachel Begg · Nov 5, 2013
FIG. 04
Blogging

Web Headline Writing Made EASY [with headline swipe file]

Do you know the main difference between copy that converts and copy that doesn’t? You might think it’s the information that sells, the ...

Remington Begg · Nov 1, 2013
FIG. 05
Inbound Marketing

The Vacuum Salesmen Pitch doesn't Work Anymore, and Why Sales People Need to Embrace Inbound Marketing

Gone are the days when you could go door to door to sell vacuums. How many people avoid opening the door for this guy? Today you have to ...

Rachel Begg · Oct 30, 2013
FIG. 06
Branding

12 Things You Need to Know About your Brand

When you have a good sense of your brand it can guide your business. From the logo on your bags to the people you hire, your brand will ...

Rachel Begg · Oct 25, 2013
FIG. 07
Marketing Strategy

3 Awesome Halloween Marketing Campaigns

Halloween is a great time for everyone to get into costume. This even holds true for business. As a marketing strategy, show that you can ...

Rachel Begg · Oct 22, 2013
FIG. 08
SEO

How to Deal with Google's (not provided) and 5 Reasons Why it's Going to Be OK

Some major wakes have been made in the past couple weeks due to recent Google updates. One of those has a major effect on business owners ...

Remington Begg · Oct 18, 2013
FIG. 09

Make your Marketing Dollars Work Smarter, Not Harder

These days there's more to marketing than knowing how to create a good logo design or write a catchy slogan. These days, the name of the ...

Remington Begg · Oct 10, 2013
FIG. 10
Inbound Marketing

7 Stats to Convince Your Boss to Invest in Inbound Marketing in 2014

You've no doubt heard that inbound marketing is the way of the future in business. Not only is it the popular strategy among marketers ...

Remington Begg · Sep 16, 2013
FIG. 11

Be Honest, Your Website Could be Better! 3 Tips to Help You Improve

Have you been wondering why your website seems to be falling behind? There are several important aspects of building a successful website, ...

Remington Begg · Aug 26, 2013
FIG. 12

[#inbound13 reveal] The COS... Inbound Marketing is Changing Today

As we're up here in Boston, we've been excited to be a part of the energy of the INBOUND 2013 Conference. During the keynote by Brian ...

Remington Begg · Aug 20, 2013
FIG. 13
SEO

3 Tips to Improve Your Website: SEO, PPC + Great Web Design

Did you know that 88 percent of online users will research or browse through products? It becomes clear that businesses need to optimize ...

Remington Begg · Aug 8, 2013
FIG. 14

How Landing Pages are like Burgers

Landing pages, also known as Lead Capture Pages, Splash Pages, or even Squeeze Pages, are a crucial part of your website and an inbound ...

Rachel Begg · Jul 22, 2013
FIG. 15

Why We Painted Our Office Wall @HubSpot Orange

Over the past year, our Marketing Agency is growing by leaps and bounds! Recently, we overhauled our entire office to match our company's ...

Remington Begg · Jul 8, 2013
FIG. 16
Marketing Strategy

3 Must Read Books for the Modern Marketer

Marketing is my passion and helping businesses grow to their full potential is what we do every day. Even when I'm not working, I'm ...

Remington Begg · Jun 17, 2013
FIG. 17
Inbound Marketing

Merge Inbound & Outbound Marketing to Drive Success

Ah – the sweet sound of wedding bells! But let’s back up a bit. If you have been following internet marketing, then you’re quite aware of ...

Rachel Begg · Jun 14, 2013
FIG. 18
SEO

Penguin 2.0: What it means to marketers [InfoGraphic]

Google's "Penguin 2.0" update went live yesterday morning. Matt Cutts announced on his blog last night that Penguin 2.0, the next ...

Remington Begg · May 24, 2013
FIG. 19
Content Marketing

4 Website Elements that Help Gaining Your Visitors’ Trust

Gaining your website visitors’ trust is the basis of the success of your internet marketing. Your website should be a representation of ...

Rachel Begg · Apr 19, 2013
FIG. 20
Copywriting

Please don't use Google Translate!

Many of our clients are inquiring about reaching speakers of foreign languages - in their home contries or even locally. They often bring ...

Remington Begg · Apr 8, 2013
FIG. 21
Social Media

11 Symptoms of Social Media Pollution

Social media marketing is all the craze these days. And rightly so! It is providing revolutionary results for many businesses. A common ...

Remington Begg · Apr 1, 2013
FIG. 22
Website Design

Websites vs Trees: Close Cousins?

Did you know, the average U.S. Internet user views 2,750 web pages per month. 10.3 billion Google searches are conducted every month. How ...

Rachel Begg · Mar 28, 2013
FIG. 23
Inbound Marketing

An Easier Web Design Process in 4 Steps

Save yourself from a daunting relationship with your next website designer and stick to these tips. Having a great business website is more ...

Remington Begg · Mar 25, 2013
FIG. 24
HubSpot

Hubspot CMS Mobile Version: Tips to Make it Look Better!

As a HubSpot Certified Partner we've been asked about the pros and cons of HubSpot. While we're pretty adamant about HubSpot's awesomeness. ...

Remington Begg · Feb 5, 2013
FIG. 25
Inbound Marketing

Super Bowl Commercials vs Inbound Marketing - More Alike Than You Know

Marketers are up against a growing fight... Today's consumers are getting better than ever at blocking out advertisements. From simply ...

Remington Begg · Feb 4, 2013
FIG. 26
Social Media

Super Bowl 2013 Commercials: Marketing Hype, or Effective Marketing?

Super Bowl XLVII is is tomorrow and many are getting ready for the big game. Over the years, Super Bowl ads have become almost as big a ...

Remington Begg · Feb 3, 2013