Did you know that 88 percent of online users will research or browse through products? It becomes clear that businesses need to optimize their site in order to appeal more to the nine percent of all retail sales that occur online. There ...
Remington Begg
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3 min read
Did you know that 88 percent of online users will research or browse through products? It becomes clear that businesses need to optimize their site in order to appeal more to the nine percent of all retail sales that occur online. There are many ways to improve your site in order to receive more visibility, visitors, and sales. Here are three tips for accomplishing this.1. Invest in SEO
Did you know that Google alone processes over a billion search requests every day? SEO stands for search engine optimization, and ranking high in organic searches is an important part of promoting your site online, and should be used in tandem with other marketing tactics. 80 percent of web users only look at organic, non sponsored results when they search. Search engine optimization concentrates on producing relevant and interesting content that not only draws people in, but appeals to search engine algorithms by containing keywords and links. When you improve your website ranking, you not only gain more clicks, but also appear more credible to users.2. PPC (Pay Per Click)
Pay per click internet advertising is one of the most common forms of advertising on the web. It is more reliable than impression advertising, where companies pay simply for users to see their ad, rather than click it. PPC ad price is determined by the number of clicks the ad receives, guaranteeing a steady rate of return on the investment. Using a PPC analyst can be helpful for optimizing your ads. For example, if you sell flowers for 25 dollars or more, including this in your ad is a good idea, since it will discourage users who are only willing to pay 20 or less from clicking. When used in tandem with SEO, PPC is especially effective, resulting in 89 percent more new viewer traffic. Business owners need to pay attention to conversion rates on linked pages, though, in order to make sure there is a good cost to lead ratio.3. Good web page design
Did you know that 40 percent of users will leave your site if it takes longer than three seconds to load? Without a good website framework in place, any SEO, PPC, or other internet marketing techniques you use will be useless. People will get to your site, only to navigate away just as quickly. What makes good web design? Speed, navigability, mobile compatibility, proper formatting, and readability are all important aspects of web design. Need further hints? If you use multiple, multicolored fonts, have broken images or links, or make it hard for users to find your contact information, your website could use a makeover.