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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
SEO

Search Results And Social Media: Any Connection?

We pay very close attention to search rankings and social media trends. No doubt, search engines are trying to figure out a way to ...

Remington Begg · Jan 24, 2012
FIG. 02
SEO

Google Panda Update have Made an Impact on Searches

The Google Panda (aka Farmer) updates were designed to knock content farms out of the top spots in the search results. Apparently, they've ...

Remington Begg · Jan 21, 2012
FIG. 03
Social Media

Looks Like the Facebook IPO is Coming Soon

Expect to see an IPO from Facebook in the very near future, probably by the spring of 2012. Reportedly, Facebook Inc. is considering ...

Remington Begg · Dec 23, 2011
FIG. 04
SEO

Pay-Per-Click Advertising Is Not for Amateurs

Pay-per-click advertising spend increased 20% in the US this year. Google controls the vast majority of the clicks and spend (estimated to ...

Remington Begg · Dec 22, 2011
FIG. 05
SEO

Google+ now available for google apps users & Business Pages!

Since the Roll-out of Google+ there has been a lot of buzz about how influential Google+ will be. From what we could see it was much like ...

Remington Begg · Nov 10, 2011
FIG. 06
Marketing Strategy

QR Codes: Use them Effectively for Marketing (or don't use them)

"A QR Code should ASSIST in your marketing efforts, not replace your marketing." First off, for those of you who would like to know a ...

Remington Begg · Oct 31, 2011
FIG. 07
SEO

Google Analytics Won't Keep You Waiting.

Google is also making headlines with the release of “Google Analytics Real-Time.” You’re now able to see how your search marketing ...

Remington Begg · Oct 19, 2011
FIG. 08
Social Media

There Are Customers Waiting For You On Social Media!

When Facebook makes any change to its interface, you can expect plenty of complaints from Facebook users. And that’s just what happened a ...

Remington Begg · Oct 17, 2011
FIG. 09
SEO

Bing vs Google: One Year Later

In August of 2010, Yahoo and Microsoft combined their resources in a new search engine called “Bing.” Many in the search marketing ...

Remington Begg · Sep 22, 2011
FIG. 10
SEO

Google Focuses on Local Search

Last week, Google acquired Zagat (perhaps the first restaurant review guide to rely on crowdsourcing) for a reported $125 million. ...

Remington Begg · Sep 20, 2011
FIG. 11
SEO

Latest Trends in Search Engine Marketing

FACEBOOK’S BIG ANNOUNCEMENT Google has been grabbing all of the social media headlines with the release of the new Google+ feature (though ...

Remington Begg · Jul 15, 2011
FIG. 12
Social Media

How (and WHY) to get people to "check in" to your business!?

We frequently have customers who are looking for ways to stay ahead of the competition. When our customers hear the buzz word "social ...

Remington Begg · Jul 4, 2011
FIG. 13
Social Media

Now's the Time to get on Twitter!

After hearing the announcement about the new Mobile Operating System for Apple Devices. Apple announced that it will be fully integrating ...

Remington Begg · Jun 21, 2011
FIG. 14
Social Media

How AND Why to use Twitter for Business.

The Big Question we hear is "How can Twitter help my Business?" When we come across new clients (and some existing) the idea of twitter is ...

Remington Begg · Jun 19, 2011
FIG. 15

Tips for Mastering your Business Image

Frequently we meet with clients who are coming to us simply for a business card to be designed or printed, or have heard they need to be on ...

Remington Begg · Jun 11, 2011
FIG. 16

Why it's important to brand your company beyond just a logo

Today I met with a gathering of local professionals as I do each week. As I continually preach about the importance of branding your ...

Remington Begg · Apr 13, 2011
FIG. 17
Social Media

Facebook Now Allows Personal Profiles To Convert Into Business Pages

According to Inside Facebook, For the first time, Facebook now allows personal user profiles to be converted into official business Pages, ...

Remington Begg · Apr 1, 2011