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The Dos and Don’ts of Using Stock Photos in Your Inbound Marketing
Stock photography gets a lot of hate, and to some extent, it’s justified. Stock photos can be expensive, awkward, and downright cheesy. And ...
Tips for Creating Your Company's First Email Newsletter
We’ve all done it - deleting a company’s email newsletter from your inbox before even reading it. Why? Because it’s not relevant to you, ...
Fatal Content Marketing Mistakes That Are Holding Back Your Business
Content marketing is an important element in inbound marketing, and it’s something that your business can’t afford to ignore. Unlike ...
4 Outdated SEO Practices You Might be Doing (But Shouldn’t Be!)
As online marketers, we get the pleasure of working in an ever-changing and ever-growing industry. Just think of the new algorithms, ...
5 Mistakes You Can’t Afford to Make With Your CTAs
A call-to-action button, or CTA, is an instruction to your audience to provoke an immediate response, usually beginning with an imperative ...
4 Benefits of Blogging Your Business Can’t Do Without
Business blogging isn’t a passing fad; it’s a crucial and effective way to bring interested viewers to your website. More and more ...
6 Pieces of Bad Inbound Marketing Advice You Shouldn't Be Listening To
Whether you’re looking for weight loss tips or the best vacation spots, there’s a lot of bad advice out there. Unfortunately, inbound ...
4 Lessons Shark Week Can Teach You About Marketing
Shark Week is back attacking television sets for its 28th year, capturing the imagination of viewers around the world. The shark frenzy ...
5 Tips to Create the Perfect Blog Headline
According to David Ogilvy, whom many consider to be the “Father of Advertising”, five times as many people read the headline as the body of ...
Your Guide to Understanding the Lead Conversion Process
Your inbound marketing strategy is only as effective as the number of potential customer’s contact information you are acquiring. Without a ...
Viewing Time: Another New Facebook News Feed Change
Facebook has been busy lately updating its News Feed so that it’s even more interesting and relevant for users. The most recent News Feed ...
Are Facebook Videos The Solution To Low Organic Reach?
Have you seen your Facebook reach plummet in the last year or so? If so, you’re not alone. It’s been a downhill trend and frustration has ...
Your Marketing Doesn’t Have to Stink: Poo-Pourri Marketing Lessons
There’s a long list of products that aren’t necessarily fun to market, and products that tackle bathroom odors are close to the top of the ...
5 Thank You Page Best Practices You Can’t Afford to Ignore
Hooray! A visitor discovered your landing page via Google, found your content relevant and helpful, and decided to fill out the form to ...
A Guide to Proper Keyword Implementation
Context, quality, and keywords are all equally important in your inbound marketing efforts. Without the proper keywords, your content won’t ...
Google Algorithm Cheat Sheet: A Guide to the Biggest Algorithm Updates
Pandas, penguins, and pigeons – oh my! We're not talking about the wild animals here. In fact, we're referring to three of the four major ...
How to Make Historical Optimization Work For You
Simply put, “Historical Optimization” means optimizing your older blog content so it's fresh, up-to-date and has the ability to generate ...
5 Common Misconceptions about Email Marketing
Inbound marketing is the way of the future, and traditional, seller-focused marketing has begun to be viewed less favorably. Customers in ...
What Type of Dinosaur is Your Marketing Strategy?
From Jurassic World’s huge summer blockbuster release to Chinese farmers finding a 50-foot skeleton, dinosaurs are huge this summer! And ...
No Popups! 5 ways to grow your email list without them
You just landed on the perfect website. The site fills your needs, is attractive, and easy to navigate. You start reading the content and ...
6 Marketing Lessons to Take from Game of Thrones*
Now that HBO’s hit television show Game of Thrones is off the air, we can look back with nostalgia and learn lessons from one of the ...
Get More Customers Without Spending a Dollar
It has been said that you have to spend money to make money. Marketing, advertising, new staff—these all take money and as a business owner ...
How Developing Buyer Personas Will Benefit Your Brand
Ready to dive right into inbound marketing? Great! But you can’t just start writing that remarkable content without knowing who you are ...
The Psychology Behind a Great CTA
A Great CTA will drive your click Content is the gasoline that drives the inbound marketing car, but all the content in the world won’t ...
Are your Landing Pages Effective?
Landing pages are an essential element in any inbound marketing strategy. To put it simply, a landing page is a stepping stone between a ...
How to Use Email Campaigns to Delight Your Customers
We know you- you want your emails to be opened, read, and clicked. A fantastic email marketing campaign can do two things: turn a casual ...