Pay-Per-Click Advertising, or PPC, can be a very effective way to bring new visitors to your website, especially if you’re having trouble ranking organically for all of your desired keyword phrases. We help quite a few of our clients with their PPC, ensuring they work in conjunction with their inbound marketing campaigns. Our interactions explaining AdWords to them has motivated me to write a quick guide that explains what things you should know about AdWords before you start actually spending money. With that in mind, here’s 7 things to keep in mind: