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The 4 P's of Inbound Marketing
Traditional marketing students learn the 4 P’s of Marketing in school: Product, Place, Price, and Promotion. But those who adhere to the ...
How Important Are Social Media Reviews?
The world of marketing is changing and consumers are much more empowered now than ever before. Your potential customers are doing their ...
4 Ways to Use Inbound Marketing To Keep Your Customers Happy
A lot of the time we discuss what inbound marketing can do for your company. It can increase ROI, lowers marketing costs, make converting ...
5 Things To Do Before You Pay Per Click
Paid advertising online, also known as pay-per-click or PPC, is a good way to guide more traffic to your website and increase ROI, but it ...
How to Harness the Power of Word-of-Mouth Marketing
According to this study done by American Express, the average consumer tells 15 people about their good experiences and 24 people about ...
The Internet's Reach is Still Growing + 5 Other Digital Marketing Facts for 2016
If you think the internet’s influence on the world of marketing has reached it’s limit, you’re wrong. In fact, the internet was the fastest ...
4 Bad Inbound Marketing Agency Practices to Avoid
Inbound marketing is all about increasing brand awareness and optimizing your sales funnel to convert more qualified Leads to Customers, ...
How to Use Customer Experience to Market to Millennials
Providing a good customer experience is important for keeping buyers of any segment, but it’s especially important for those who cater to ...
How to Write Content for "Dull" Industries
It seems like some industries were just made for content creation. There’s probably endless ways to make traveling to the Tropics or ...
5 Key Questions to Ask When Hiring an Inbound Marketing Agency
There’s numerous studies and data to back up the claim that inbound marketing is the best way to reach modern consumers. Intrusive ...
Inbound Sales: Taking Social Selling Even Further
Recently, we published a blog post about the importance of social selling and how to make sure you’re hitting the mark. Inbound marketing ...
4 Ways to Make Sure You Never Run Out of Content Ideas Again
Context marketing is a huge part of your adherence to the inbound methodology. But knowing it’s important and being able to regularly come ...
9 Simple Ways to Be More Productive
Around the Impulse Creative office, we recently shared our goals for the upcoming year. Several teammates shared that they want to be more ...
3 Digital Marketing Trends in eCommerce to Look out for in 2016
It should come to no surprise that as technology changes and improves, digital marketers scramble to make use of that technology to benefit ...
7 Outdated Digital Marketing Strategies to Leave Behind in 2016
If your company has adopted a digital marketing strategy, congrats! By incorporating digital marketing strategies that adhere to the ...
Comcast: What You Can Learn From Inbound Marketing's Polar Opposite
Few companies cause as many outbursts from seemingly nice people than Comcast. It’s pretty much agreed upon to be the most hated company in ...
4 Exciting Reasons Why You Should Start a Small Business in 2016
With the New Year comes a new you! But not everyone wants to lose 10 pounds, stop smoking, or meet new people. The best resolution is one ...
5 Keys To Delivering The Best User Experience
Delivering the best user experience means you care about addressing and helping users reach their goals. Crafting a website that is ...
How to Handle a Client Leaving
Breakups are never fun. Whether there was a big mistake on your end, they were poached by a competitor, or they simply no longer need the ...
3 Mistakes to Avoid in Your Inbound Marketing
Businesses, both locally and beyond, are jumping onto the idea of inbound marketing. And that’s great! Inbound marketing has been proven ...
How to Make Black Friday Work for Your Brand
After Thanksgiving, the holiday season really heats up for many industries, beginning on the most infamous day of the year- Black Friday. ...
6 Basics You May Be Leaving out of Your Inbound Marketing Strategy
The inbound methodology has quite a few key aspects to it, including doing your research to develop your buyer personas and then creating a ...
14 Inbound Marketing Statistics You Need to Read
“That’s the way we’ve always done it.” That’s one of the most damaging statements a company can make, especially in regards to their ...
The 4 Types of Video Micro-Moments Your Brand Should Capitalize On
When modern consumers look for answers, desire to discover new things, or make decisions, they're typically turning to a digital device for ...
How To Fix a Bad Online Review
Online review platforms are everywhere across the web and consumers are trusting them more and more in their decision-making process. From ...
Is it Time to Change Your Company's Logo?
First impressions really do count. For this reason, your logo is a crucial piece of your marketing strategy. Your logo is a visual ...
Struggling to Prove Marketing ROI? You May Not Have To!
What happens when someone asks to see your marketing campaign’s results? Can your success as a marketer be measured? Your boss, client, or ...