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What The Newest Facebook Hoax Can Teach Marketers
It’s that time of year again. The season for pumpkin lattes? Nope- a Facebook hoax is making the rounds again, giving users false hope that ...
How to Develop Your Business's Tone of Voice
Recently, the team here at Impulse Creative traveled to Boston for INBOUND15, HubSpot’s yearly conference that focuses on all things ...
6 INBOUND Takeaways Sure to Transform Your Marketing and Your Life
Team Impulse is back from Boston and ready to share our tips on the latest-and-greatest in the marketing industry! But INBOUND wasn’t all ...
The New Way to Market Your Travel Agency
I love inbound marketing just as much as I love traveling to the Caribbean. After all, my Caribbean travel blog is what launched my career ...
6 Things People Hate About Your Website
When you’re browsing the Internet - whether searching for information or shopping online - what’s the one thing that drives you insane ...
How Social Media Can Help Your Business Throughout All Four Pillars of Inbound Marketing
The most recent data shows that around 70% of active internet users, or 2 billion people, are currently using some form of social media. ...
6 Signs You Have an Outdated View of Marketing
Marketing your small business correctly is crucial to your success in the local market, a concept most people agree with. However, that may ...
3 Ways to Market Your Craft Brewery More Effectively
In case you haven't noticed, craft beer is here to stay. It's still growing rapidly in popularity and from Southwest Florida where HQ lives ...
9 Google Local Changes That Could be Affecting Your Business
By now, businesses are accustomed to Google releasing updates that affect their SEO rankings. They’re typically subtle and cause shifts in ...
Touchdown! 5 Lessons Your Small Business Can Learn From Football
It’s that time of year again- summer is over, kids are going back to school, and a huge percentage of Americans are gearing up to watch ...
4 Reasons Small Business Owners Need Inbound Marketing
As a small business owner, you are faced with many challenges and questions. How can you attract customers when you don’t yet have the ...
Is Brand Preference All in Your Head?
Recently, the Impulse Creative team got to debating the age-old Coke vs. Pepsi argument. Most people preferred Coke, a few preferred Pepsi, ...
3 Reasons Why Your Marketing Efforts Fail
If "successful marketing" or "return on investment (ROI) numbers" are topics you try to avoid, you're not alone. For most small businesses, ...
4 Differences Between Traditional & Inbound Marketing Campaigns
Traditional, or “outbound” marketing is becoming more and more off-putting to today’s consumers. People no longer want junk mail from ...
The Dos and Don’ts of Using Stock Photos in Your Inbound Marketing
Stock photography gets a lot of hate, and to some extent, it’s justified. Stock photos can be expensive, awkward, and downright cheesy. And ...
5 Mistakes You Can’t Afford to Make With Your CTAs
A call-to-action button, or CTA, is an instruction to your audience to provoke an immediate response, usually beginning with an imperative ...
4 Lessons Shark Week Can Teach You About Marketing
Shark Week is back attacking television sets for its 28th year, capturing the imagination of viewers around the world. The shark frenzy ...
Your Marketing Doesn’t Have to Stink: Poo-Pourri Marketing Lessons
There’s a long list of products that aren’t necessarily fun to market, and products that tackle bathroom odors are close to the top of the ...
5 Thank You Page Best Practices You Can’t Afford to Ignore
Hooray! A visitor discovered your landing page via Google, found your content relevant and helpful, and decided to fill out the form to ...
How to Make Historical Optimization Work For You
Simply put, “Historical Optimization” means optimizing your older blog content so it's fresh, up-to-date and has the ability to generate ...
5 Common Misconceptions about Email Marketing
Inbound marketing is the way of the future, and traditional, seller-focused marketing has begun to be viewed less favorably. Customers in ...
What Type of Dinosaur is Your Marketing Strategy?
From Jurassic World’s huge summer blockbuster release to Chinese farmers finding a 50-foot skeleton, dinosaurs are huge this summer! And ...
6 Marketing Lessons to Take from Game of Thrones*
Now that HBO’s hit television show Game of Thrones is off the air, we can look back with nostalgia and learn lessons from one of the ...
Get More Customers Without Spending a Dollar
It has been said that you have to spend money to make money. Marketing, advertising, new staff—these all take money and as a business owner ...
The Psychology Behind a Great CTA
A Great CTA will drive your click Content is the gasoline that drives the inbound marketing car, but all the content in the world won’t ...
7 Essential Elements of a Successful Blog Post
Writing a blog isn't easy – especially if it's not something you've done in the past. To experienced bloggers and copywriters, writing a ...
4 Magical Inbound Marketing Lessons from Harry Potter
Harry Potter has been a cultural phenomenon since 1997 when children were first introduced to Hogwarts and its magical world of witchcraft ...