“That’s the way we’ve always done it.” That’s one of the most damaging statements a company can make, especially in regards to their marketing. Intrusive radio ads and flyers in a mailbox are things of the past, yielding businesses less and less ROI every year. Today’s shoppers want to find a company and become familiar with their product before choosing to make a purchase, especially those in the Millennial age group. But inbound marketing is still relatively new, and therefore many people aren’t ready to jump on board just yet. Is it just another passing fad? No way! Whether you need to sell the inbound methodology to a superior at your company or you’re the business owner not sure if you’re buying into it, these recently-announced numbers are all the proof you need to know it truly is the way to connect with modern consumers:
