Have you been slacking off when it comes to updating your small business’s Facebook page? Have you been working with the same strategy since before the introduction of timelines? You’re not alone, but you are really behind. Facebook is regularly adding and optimizing new features to keep up with the demands of its users and to secure its spot as the top social media site. That’s great for those who use the website, but can be difficult for companies to keep up to date with. Since Facebook is still one of the most powerful ways to reach your audience, make sure you’re updating your strategy with these four updates: