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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

· all posts

FIG. 01
Social Media

Have You Updated Your Facebook Strategy Lately?

Have you been slacking off when it comes to updating your small business’s Facebook page? Have you been working with the same strategy ...

Remington Begg · Dec 22, 2015
FIG. 02
Social Media

The 10 Best Social Media Apps for iPhones

Sometimes, as inbound marketers, we can get so involved in the strategy-side of social media that we forget to have fun with it. Social ...

Remington Begg · Dec 21, 2015
FIG. 03
Social Media

5 Festive Ways to Add the Holiday Spirit into Your Social Media

One of the best ways to keep your social media account both engaging your current followers and attracting new people is to share relevant ...

Remington Begg · Dec 9, 2015
FIG. 04
Social Media

Integrating Social Media Into Your Inbound Marketing Campaign

Incorporating a optimized social media presence into your inbound marketing campaign will help you gain and nurture your connections. An ...

Rachel Begg · Dec 6, 2015
FIG. 05
Social Media

6 Tech Skills You Need in Any Industry

In today’s demanding job market, being tech-savvy isn’t a niche skill to put you ahead of the curve, it’s a necessity no matter which field ...

Remington Begg · Nov 21, 2015
FIG. 06
Social Media

Pinterest Launches New Search Function: 4 Things You Need To Know

Pinterest is one of the most widely used social media platforms on the internet, but often overlooked by small businesses in their social ...

Remington Begg · Nov 20, 2015
FIG. 07
Social Media

Liking Your Own Post and 5 Other Things Not to Do on Facebook

Author's Note: This blog was last updated in 2015. Want more up-to-date social media tips? Read the following: LinkedIn Best Practices for ...

Remington Begg · Nov 18, 2015
FIG. 08
Social Media

6 Things Small Business Owners Should Do to Create a Personal Brand

You may be surprised just how dependant the success of your small business is on you- the owner. Smart personal branding can give you an ...

Remington Begg · Nov 18, 2015
FIG. 09
Social Media

The 5 Biggest Mistakes to Make in your Social Media Strategy

A solid social media presence is something that everyone should be focused on having, whether you’re an established business or just ...

Remington Begg · Nov 17, 2015
FIG. 10
Social Media

Are You Using LinkedIn Groups to the Fullest Potential?

While LinkedIn is a very popular social media platform, especially for professionals looking to connect with colleagues and potential ...

Remington Begg · Nov 13, 2015
FIG. 11
Social Media

10 Un-Boring Ways to Mix Up Your Social Media Content

Many marketers are guilty of occasionally getting a little bit routine with social media content. It happens to many of us: we get busy or ...

Remington Begg · Nov 11, 2015
FIG. 12
Social Media

8 Things On Your LinkedIn Profile That Could Hurt Your Job Hunt

Your LinkedIn profile is a crucial piece of your online persona. It’s much different than a Facebook profile or Twitter handle though. ...

Remington Begg · Nov 9, 2015
FIG. 13
Social Media

How to Pump Up Your Twitter Engagement

Twitter can be way more than a casual way to connect with people across the world and get up-to-the-minute updates on current events. If ...

Remington Begg · Nov 2, 2015
FIG. 14
Social Media

YouTube Announces a New Membership Platform- YouTube Red

As we’ve discussed before, YouTube is often left out of digital marketing campaigns, but it should not be. It can very beneficial to your ...

Remington Begg · Oct 30, 2015
FIG. 15
Social Media

9 Types of Content People Love to Share

Creating content that your website and blog viewers will want to share with their social media community is essential for your social media ...

Remington Begg · Oct 21, 2015
FIG. 16
Social Media

5 Social Media Trends to Watch Out for in 2016

It’s almost the end of the calendar year already! As 2015 comes to an end, it’s time to take a collective look of the year’s updates and ...

Remington Begg · Oct 19, 2015
FIG. 17
Social Media

How to Use the New Twitter "Moments" for your Newsjacking Success

There’s been a lot of exciting changes on Facebook and Instagram lately, so not to be outdone- Twitter has released a new update as well. ...

Remington Begg · Oct 9, 2015
FIG. 18
Social Media

Announcing: Improved Facebook Mobile Profiles!

Great news, Facebook-lovers… there are even more exciting roll-outs! This time, Facebook is focusing on your mobile experience. About 40% ...

Remington Begg · Oct 6, 2015
FIG. 19
Social Media

What The Newest Facebook Hoax Can Teach Marketers

It’s that time of year again. The season for pumpkin lattes? Nope- a Facebook hoax is making the rounds again, giving users false hope that ...

Remington Begg · Sep 29, 2015
FIG. 20
Social Media

How the Streamy Awards Show Digital's Reaching Influence

In the inbound marketing industry, we talk a lot about how your company’s digital presence should be more than just a side thought in your ...

Remington Begg · Sep 22, 2015
FIG. 21
Social Media

How Social Media Can Help Your Business Throughout All Four Pillars of Inbound Marketing

The most recent data shows that around 70% of active internet users, or 2 billion people, are currently using some form of social media. ...

Remington Begg · Sep 9, 2015
FIG. 22
Social Media

Square, Landscape & Portraits: How to Use Instagram’s Full Menu

If you haven’t heard yet, the popular social media platform Instagram recently let go of their square-only posting capability and now ...

Remington Begg · Sep 6, 2015
FIG. 23
Social Media

Is Facebook Reviving the Notes Feature?

Would you blog on Facebook? We have reported on a few new changes Facebook is considering releasing world-wide soon, and recently we came ...

Remington Begg · Aug 25, 2015
FIG. 24
Social Media

7 Social Media Statistics You Need to Know

Social media is here to stay and your small business needs to be using it to promote your services, it’s as simple as that. Whether it’s ...

Remington Begg · Aug 12, 2015
FIG. 25
Social Media

Instagram ‘Search’ is now available for web users

Instagram, everyone’s favorite photo-and-video sharing app, just introduced search on its website for the first time. They’ve added a ...

Remington Begg · Aug 11, 2015
FIG. 26
Social Media

Facebook Profile Tags... Coming Soon?

Facebookers in New Zealand are currently testing out the newest Facebook addition- one “borrowed” from LinkedIn. Recently reported by The ...

Remington Begg · Aug 10, 2015
FIG. 27
Social Media

Back to Social Media School- 6 Recent Changes You Need to Know

It’s almost that time of the year again- back to school! So, while you’re buying new notebooks and packing lunch boxes, remember this: just ...

Remington Begg · Aug 6, 2015