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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

· all posts

FIG. 01
Social Media

3 Best Practices for Requesting LinkedIn Recommendations

LinkedIn has become the professional social media platform. It is helping professionals stay connected with old colleagues, brag about ...

Remington Begg · Aug 5, 2015
FIG. 02
Social Media

7 Instagram Tools & Apps for Business

Duck face selfies and food porn may dominate Instagram, but that’s not all that the photo-sharing app is limited to. Savvy businesses ...

Remington Begg · Aug 4, 2015
FIG. 03
Social Media

6 Mistakes You’re Making on LinkedIn

Not all social media platforms are created equal, and each one has carved out a unique niche for itself. LinkedIn is a social network ...

Remington Begg · Jul 31, 2015
FIG. 04
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Grow Your Craft Beer Brand With Social Media

Marketing your craft beer brand is just like marketing any other small business, only it might be a little more fun. Craft beer breweries ...

Remington Begg · Jul 31, 2015
FIG. 05
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Viewing Time: Another New Facebook News Feed Change

Facebook has been busy lately updating its News Feed so that it’s even more interesting and relevant for users. The most recent News Feed ...

Remington Begg · Jul 6, 2015
FIG. 06
Social Media

Are Facebook Videos The Solution To Low Organic Reach?

Have you seen your Facebook reach plummet in the last year or so? If so, you’re not alone. It’s been a downhill trend and frustration has ...

Remington Begg · Jul 3, 2015
FIG. 07
Social Media

How to Write Social Media Posts to Enhance Your Brand's Image

Social media plays an important role in inbound marketing, and when done correctly, it can drive traffic to your website, increase your ...

Remington Begg · Jun 1, 2015
FIG. 08
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Facebook's New Algorithm Change and What it Means for Your Business

Are you done sweating and hyperventilating from Google's "Mobilegeddon" algorithm update? Don't relax just yet. Facebook is also making ...

Remington Begg · May 20, 2015
FIG. 09
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Listen Up! How To Monitor Social Media Channels

People could be talking about your business right now. They could be asking questions. They could be complaining about service. They could ...

Remington Begg · May 1, 2015
FIG. 10
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Facebook Releases New Product Ads

Marketing on Facebook just got a little easier. Facebook released product ads, giving businesses the ability to promote different products ...

Remington Begg · Apr 28, 2015
FIG. 11
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Biggest Hashtag Fails (And What Your Business Can Learn From Them)

It's no secret that Twitter is a powerful tool for interacting with your fans and building relationships with current and future customers. ...

Remington Begg · Apr 23, 2015
FIG. 12
Social Media

7 Big Changes Coming to Facebook

Facebook likes to change. Every time it does it usually receives backlash from its passionate users. Facebook users don't like change. But ...

Remington Begg · Apr 22, 2015
FIG. 13
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Twitter For Business: How To Avoid the #Fail

Twitter seems to be a tool that many small businesses just can't grasp. I see it every day when monitoring key hashtags for our clients and ...

Remington Begg · Apr 15, 2015
FIG. 14
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Which Social Networks are Right for your Buyer Personas

How many social networks are out there—hundreds, thousands? There's quite a few and they are becoming more niche each and every day. As a ...

Remington Begg · Apr 8, 2015
FIG. 15
Social Media

Mystery of the #Hashtag Solved

The world is full of mysterious occurrences. Ghosts, strange lights in the sky, hashtags—all mysterious phenomenons. Yes, I would lump ...

Remington Begg · Apr 6, 2015
FIG. 16
Social Media

8 Ways Small Businesses Can Master Pinterest

Pinterest is still one of the relatively new social networks on the web, but it's a powerhouse when it comes to driving website traffic. ...

Remington Begg · Mar 20, 2015
FIG. 17
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10 Ways Small Businesses Can Gain More Facebook Reach

The grumbling has been growing louder, small businesses are tired of watching their organic Facebook reach plummet. It's a miserable ...

Remington Begg · Mar 17, 2015
FIG. 18
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Missing Facebook Fans? Here's Why

If you're like me, you woke up this morning, March 16th 2015, got to work, and looked at the weekend analytics. When looking at the ...

Remington Begg · Mar 16, 2015
FIG. 19
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What the New Google and Twitter Partnership Means For Your Business

Drinking from a firehose is difficult and not advisable, but if anyone can do it, it's Google. Twitter and Google have inked a deal that ...

Remington Begg · Mar 12, 2015
FIG. 20
Social Media

Ads On Facebook Now Have Relevance Scores

Ads - as a consumer you hate them and as a marketer you love them, but either way they are a part of life. As a marketer they are something ...

Remington Begg · Feb 16, 2015
FIG. 21
Social Media

Benefits of Social Media Marketing for Small Businesses

Boom! You have a shiny new website created by Impulse Creative. Now what? Let's show it off and bring in the masses! Yes, we want people to ...

Remington Begg · Feb 13, 2015
FIG. 22
Social Media

New Facebook Phishing Scam: Protect Yourself

You love your Facebook page, I know you do. As a marketer you put in a lot of work into your pages; engaging with fans, posting daily ...

Remington Begg · Feb 9, 2015
FIG. 23
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Why Paying For Facebook Fans Is The Devil

It's typical to find a new product or brand you enjoy, look them up on Facebook, and see how many Facebook fans they have. Sometimes we are ...

Remington Begg · Feb 2, 2015
FIG. 24
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Twitter Adds New Features To Make Your Marketing Easier

In the ever-changing world of internet marketing and social media, things are always evolving. It makes our job a little more exciting and ...

Remington Begg · Jan 28, 2015
FIG. 25
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Facebook Releases Call-To-Action Buttons For Business Pages

Facebook pages have become a huge destination for people surfing the internet to obtain information and review businesses. A business ...

Remington Begg · Dec 17, 2014
FIG. 26
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The Pinterest Smart Feed And What It Means For Your Business

You've probably noticed over the last few months that there have been some noticeable changes to Pinterest, especially in the feed of pins ...

Remington Begg · Dec 11, 2014
FIG. 27
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How To Gain Subscribers On YouTube

YouTube is a key place for your business to have a strong following if you want to maximize the ROI of your web presence. Every month, over ...

Rachel Begg · Nov 13, 2014