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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

· all posts

FIG. 01
Social Media

Facebook’s New Hyper-Local Ads Allow You To Reach People Within A Mile

Facebook’s ad options just got a lot more targeted. Yesterday Facebook announced that businesses can now target ads for people that are ...

Remington Begg · Oct 8, 2014
FIG. 02
Social Media

6 Best Practices for Publishing Long-Form Posts on LinkedIn

If you weren’t one of the original top influencers on LinkedIn asked to publish original content, don’t worry, LinkedIn has now opened up ...

Remington Begg · Sep 23, 2014
FIG. 03
SEO

Google Business View: The What, Why, Who, & When

Remington Begg · Jun 26, 2014
FIG. 04
Social Media

Facebook Changes Their News Feed AGAIN

Get ready because Facebook has decided to redesign our news feeds again! Before you freak out and go on strike, just remember that once you ...

Rachel Begg · Mar 6, 2014
FIG. 05
Social Media

Why Negative Comments are Good for Business

Inevitably, you’re going to receive a nasty customer comment on your business website or social media page. Whether it’s deserved or not, ...

Rachel Begg · Mar 4, 2014
FIG. 06
Social Media

Best and Worst Times to Post on Social Media

It's no secret that Social Media plays a huge part in Inbound Marketing. However, do you know the secret of when is the best times and days ...

Rachel Begg · Feb 21, 2014
FIG. 07
Social Media

New LinkedIn Posts: The Good, The Bad & The Ugly

Today, on LinkedIn’s Blog they announced that they are opening their “Professional Publishing Platform” to 25,000 members, giving them the ...

Remington Begg · Feb 20, 2014
FIG. 08
SEO

Focus on Creative Content to Build a Highly Visible Web Presence

In part because of the fact that a staggering 93% of all online experiences begin with a trip to Google or another search engine, the ...

Rachel Begg · Jan 6, 2014
FIG. 09
Social Media

Top 9 Marketing Predictions for 2014

January 1 has come and gone, and many companies are looking to set sales goals and develop advertising campaigns that will carry them to ...

Rachel Begg · Jan 6, 2014
FIG. 10
Social Media

5 Things you Need to Have a Complete LinkedIn Profile

For many of us LinkedIn, though not as massive as Facebook, is very important for the business and professional markets. It is where the ...

Rachel Begg · Dec 5, 2013
FIG. 11
Social Media

Big Changes to Google+ and Your Personal Statement

Google has done it again! A new version of the Google+ cover photo layout was released this morning. Your cover photo will now be displayed ...

Rachel Begg · Nov 19, 2013
FIG. 12
Social Media

10 Social Media Marketing Tools Tips & Tricks to be Thankful for

Social media: There is a lot to know, right? It’s a big, new, complex social world out there. And our job is to navigate it and make sense ...

Rachel Begg · Nov 18, 2013
FIG. 13
Social Media

11 Symptoms of Social Media Pollution

Social media marketing is all the craze these days. And rightly so! It is providing revolutionary results for many businesses. A common ...

Remington Begg · Apr 1, 2013
FIG. 14
Social Media

Super Bowl 2013 Commercials: Marketing Hype, or Effective Marketing?

Super Bowl XLVII is is tomorrow and many are getting ready for the big game. Over the years, Super Bowl ads have become almost as big a ...

Remington Begg · Feb 3, 2013
FIG. 15
SEO

How we increased leads by over 1000% in 1 month!

Getting More Leads is one of the primary reasons that we have customers come to us. While onboarding the client we go through various ...

Remington Begg · Feb 1, 2013
FIG. 16
Social Media

RIP Linked In Answers: What does it mean for Marketers

After looking through some reading on Mashable and hearing from Linked In about them stopping their "answers" portion of their website. At ...

Remington Begg · Jan 21, 2013
FIG. 17
Social Media

13 Marketing Activities to make 2013 a Success (part 2)

For Part 1 of this servies click this link 13 Marketing Activities to make 2013 a Success (part 1) 2013 will undoubtedly see an increase in ...

Remington Begg · Jan 7, 2013
FIG. 18 2013 Marketing Goals
SEO

13 Marketing Activities to make 2013 a Success (part 1)

The Beginning of the year brings a great time to start thinking about ways to improve or grow your business. Whether you're a Sales Rep, or ...

Remington Begg · Jan 4, 2013
FIG. 19
Social Media

How to get more from Social Media Marketing

Remington Begg · Aug 2, 2012
FIG. 20 hubspot-partner-southwest
Social Media

Inbound Marketing vs Outbound Marketing

Business Owners or marketers are looking for new ways to become more effecient with their marketing methods or activities. While ...

Remington Begg · Jul 27, 2012
FIG. 21
Social Media

3 BIG Social Media Marketing Faux Pas

It's no wonder that Social Media Marketing is all the buzz in advertising today. You cannot go more than a couple minutes during TV ...

Remington Begg · Jul 24, 2012
FIG. 22
Social Media

STOP! 15 Signs your Web Designer is NOT an Online Marketer

As an Internet Marketing Strategist, I've been out networking and talking to other companies that either offer web design or have recently ...

Remington Begg · Jul 10, 2012
FIG. 23
Social Media

Social Media Marketing Tip: Best times/days to Post!

Get the most out of your Social Media Marketing efforts by knowing which days of the week your customers are active on social networks. ...

Remington Begg · Jun 26, 2012
FIG. 24
SEO

Goodbye Google Places, Hello Google Local, Listing Optimization

It’s finally happened -- Google has integrated local business listings and maps into its social platform, Google+. Google Places is on the ...

Remington Begg · Jun 19, 2012
FIG. 25
Social Media

Facebook IPO Update - What does it mean for online marketers?

On February 1, Facebook filed for an initial public offering and expects to begin selling shares this spring. In 2011 Facebook had profits ...

Remington Begg · Feb 17, 2012
FIG. 26
SEO

Search Results And Social Media: Any Connection?

We pay very close attention to search rankings and social media trends. No doubt, search engines are trying to figure out a way to ...

Remington Begg · Jan 24, 2012
FIG. 27
Social Media

Looks Like the Facebook IPO is Coming Soon

Expect to see an IPO from Facebook in the very near future, probably by the spring of 2012. Reportedly, Facebook Inc. is considering ...

Remington Begg · Dec 23, 2011