Skip to content
Skip to main content
FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01 marketing-agency-communication.jpg
Marketing Strategy

Bring Value Every Time

We have this saying in our agency, “Impact With Every Interaction.”

Remington Begg · Nov 28, 2016
FIG. 02 IMG_2758.jpg
Inbound Marketing

PR vs Digital Marketing: What Students Should Know About Future Careers

As the CEO of a growing company, it's exciting for me to go out and meet the students who will be the next generation's executives. ...

Remington Begg · Nov 15, 2016
FIG. 03
Blogging

10 Real Estate Blog Ideas that Attract New Leads

Generating consistent blogging content is the best way to attract leads and demonstrate your real estate expertise. Even after we convince ...

Remington Begg · Nov 2, 2016
FIG. 04 email-tips-for-realtors.jpg
Email Marketing

5 Ways to Nurture Real Estate Leads with Email Marketing

Real estate agents know it can take months for a buyer to find their dream home. In vacation destination like southwest Florida, it may ...

Remington Begg · Oct 26, 2016
FIG. 05 Attract-more-real-estate-leads.jpg
Marketing Strategy

How The Top Realtors Generate More Leads

Real estate success is a matter of using your expertise to increase leads and create more conversions. In the digital age, most real estate ...

Remington Begg · Oct 19, 2016
FIG. 06 More-leads-for-realtors.jpg
Marketing Strategy

5 Marketing Musts for Real Estate Agents

All real estate agents are noticing two major shifts: homebuyer aren’t getting any younger, and even the shrinking number of older ...

Remington Begg · Oct 12, 2016
FIG. 07 digital-marketing-trends.jpg
Marketing Strategy

The Insane Speed of Modern Marketing

Just when you think you are on the cutting edge of marketing, the game changes. It’s a game that if you blink or take a break, you’ll be ...

Remington Begg · Oct 7, 2016
FIG. 08 real-estate-keywords.jpg
SEO

Driving Local Real Estate Leads With The Right Keywords

Are Zillow and Trulia enemies of real estate agents? We think it’s time for real estate agents to reimagine their relationship with listing ...

Remington Begg · Oct 5, 2016
FIG. 09 More-property-leads.jpg
Blogging

How to Drive Real Estate Leads with Content?

Real estate agents are never off the clock. Agents work late evenings and most weekends so they can always be available to answer a ...

Remington Begg · Sep 28, 2016
FIG. 10 Real-Estate-blogging.jpg
Marketing Strategy

Does Your Real Estate Website Need a Blog?

More traffic = more leads Ever wonder why a restaurant pays a premium for that address on Main Street? The address doesn’t make the food ...

Remington Begg · Sep 21, 2016
FIG. 11
Marketing Strategy

Inbound Marketing Solutions for Real Estate Agents

A Changing Real Estate Landscape The internet age radically changed the real estate industry. In a recent study, the National Association ...

Remington Begg · Sep 15, 2016
FIG. 12
Case Studies

Riding the Wave of Success - The Key West Express

Remington Begg · Mar 28, 2016
FIG. 13
Social Media

3 Things You Can Learn By Following Your Competition on Twitter

Your small business doesn’t exist in a vacuum; you have competition out there making efforts towards their own marketing strategy. If you ...

Remington Begg · Mar 23, 2016
FIG. 14
Inbound Marketing

Inbound Marketing vs. Content Marketing: What's the Difference?

Marketers, even those who work at inbound marketing agencies, often use the term inbound marketing and content marketing interchangeably. ...

Remington Begg · Mar 22, 2016
FIG. 15
Marketing Operations

6 Lessons on How Happy, Efficient Smarketing Teams Really Work

We’ve already devoted several blog posts on explaining exactly what a Smarketing team is and how it will help your company maximize your ...

Remington Begg · Mar 16, 2016
FIG. 16
Inbound Marketing

4 Inbound Marketing Trends to Explore

If you want your company to attract new customers, build trust in the community, and delight current buyers into repeat purchases, you need ...

Remington Begg · Mar 15, 2016
FIG. 17
Inbound Marketing

3 Reasons to Invest in Inbound Marketing Strategy Before a Web Redesign

If your website traffic is down and you aren’t getting the conversions you thought you would, you may be tempted to think you need a ...

Remington Begg · Mar 14, 2016
FIG. 18
Social Media

7 Twitter Tips to Tweet Like the Pros

Twitter is an extremely profitable social media platform for your brand to be on. Regular twitter users now tops 320 million, as of ...

Remington Begg · Mar 11, 2016
FIG. 19
Social Media

3 Reasons Why People are Unfollowing Your Brand on Social Media

Social media is much more in today’s world than just a place to connect with friends. When people follow a brand on Twitter, 72% of ...

Remington Begg · Mar 10, 2016
FIG. 20
SEO

How to Protect Your Small Business From Negative SEO

Your SEO efforts should be focusing on gaining exposure for your brand and your website by ranking high in organic search results. This is ...

Remington Begg · Mar 9, 2016
FIG. 21
Inbound Marketing

March Madness: How to Make Your Marketing a Slam Dunk

March is a huge time for sports fan across the nation as college basketball teams compete for a chance to the considered the best in the ...

Remington Begg · Mar 8, 2016
FIG. 22
SEO

5 Crucial Strategies for Mobile Success

Mobile is now a key part of most companies’ marketing efforts, is yours one of them? Google recently announced that mobile devices, like ...

Remington Begg · Mar 7, 2016
FIG. 23
Inbound Marketing

4 Ad Blocking Statistics You Need to Pay Attention to

People are trying to get away from advertisements at an increasingly alarming rate for many marketers. Cable subscriptions are down, ...

Remington Begg · Mar 4, 2016
FIG. 24
Email Marketing

The Dos and Don'ts of Getting Your Emails Opened

Far from being “dead,” email marketing still has one of the highest engagement rates and returns on investment of any inbound marketing ...

Remington Begg · Mar 3, 2016
FIG. 25
Inbound Marketing

How to Optimize Your Images for SEO

If you’re already blogging as part of your content marketing efforts, you know how important it is to keep SEO in mind. But did you know ...

Remington Begg · Mar 2, 2016
FIG. 26
Social Media

8 Social Media Mistakes Many Beginners Make

If you’re just getting your company into a social media strategy, it may seem a little daunting. There are a scary amount of social media ...

Remington Begg · Mar 1, 2016