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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
Website Design

A New Site, a Refreshed Strategy, a Website that Grows with Us.

At Impulse Creative, we thrive on growth. It's even one of our core values. Like any growing company, we’re presented with opportunities ...

Remington Begg · Jan 4, 2018
FIG. 02
Branding

The Color of the Year and 4 Other Design Trends for 2018

Last week, Pantone, the folks who set color standards for the earth, announced 2018’s color of the year: Ultra Violet.

Remington Begg · Jan 3, 2018
FIG. 03 wereopen.png
Marketing Strategy

How to Increase Sales Out of Season: Restaurant Marketing

Are you trying to increase sales during your slowest season? Do you always have one night out of the week that your restaurant is dead? Or ...

Audrey DeMartinis · Dec 29, 2017
FIG. 04
Social Media

Twitter Promote: Is this new automated ads feature right for you?

Twitter Promote: Is this new automated ad feature right for your business?

Remington Begg · Dec 7, 2017
FIG. 05 videomarketing.jpeg
Content Marketing

How to Get Started With Video Marketing

It’s no secret that video is taking content marketing by storm. With video becoming a key-part of how people satisfy their information and ...

Remington Begg · Nov 30, 2017
FIG. 06
Content Marketing

Team Impulse Insight: 10 Tools, Tips and Tech We’re Thankful For

It’s been a whirlwind of a year for Team Impulse. As always, the constantly-evolving world of digital marketing has kept us busy adapting, ...

Remington Begg · Nov 20, 2017
FIG. 07
Marketing Strategy

Uber Eats Has Arrived in Fort Myers, North Ft Myers & Cape Coral

Audrey DeMartinis · Nov 16, 2017
FIG. 08
Social Media

Messenger 2.2 Unveils Kick-Ass Features Your Business Can’t Ignore

Live messaging is hot right now in the marketing world. It’s a great tool to make your customers feel like you’re always there when they ...

Remington Begg · Nov 10, 2017
FIG. 09 AdobeStock_87705202.jpeg
Social Media

Decoding The Mystery of Facebook Ad Pricing

We’ve all seen them. You’re just browsing your Facebook newsfeed and you see posts from from a business that you don’t necessarily follow. ...

Remington Begg · Nov 9, 2017
FIG. 10
Social Media

Rock Your Business Insta Stories in 7 Ways!

Instagram Stories give content marketers everything they could ask for in a social network. You can edit and upload photos, upload videos, ...

Remington Begg · Nov 5, 2017
FIG. 11
Marketing Strategy

10 Freshly Prepared Social Media Posts For Your Restaurant Marketing

Social media is a free tool that restaurants have adopted in order to up their marketing game. Linkedin, Twitter, Instagram, Snapchat, ...

Audrey DeMartinis · Nov 3, 2017
FIG. 12 impulse-creative-logo-design-process.jpg
Graphic Design

The Logo Design Process: Getting the Most Brand For Your Buck

Designing a logo is a lot like deciding to paint your house. You probably have an idea of the finished product in mind. You’re already ...

Remington Begg · Oct 27, 2017
FIG. 13
Social Media

Instagram stories now lets you go LIVE with a friend

It’s been almost a year since Instagram rolled out Instagram Stories. And now to take it a step further, IG is introducing LIVE with a ...

Remington Begg · Oct 26, 2017
FIG. 14
INBOUND Events

What this Platinum Blonde, Platinum Partner Learned at INBOUND 2017

What this Platinum Blonde, Platinum Partner Learned at INBOUND 2017.

Audrey DeMartinis · Oct 14, 2017
FIG. 15 Photo Sep 27, 7 37 22 AM_preview.jpg
INBOUND Events

A Reminder I’m Designing For Humans

Most of the content I consumed at INBOUND 2017 is somewhat relatable to my role as a designer, but crucial to my role as a human being. ...

Remington Begg · Oct 8, 2017
FIG. 16 inboundboston.jpg
INBOUND Events

INBOUND 17’s Commandments of Authenticity

It was everywhere.

Remington Begg · Oct 8, 2017
FIG. 17 image_uploaded_from_ios_1024-7_preview.jpg
INBOUND Events

What A Bald Man Learned at Inbound 17

INBOUND 17 is over and it’s time digest, strategize, and implement all the magical boom sauce we took away from the in-depth sessions. This ...

Remington Begg · Oct 7, 2017
FIG. 18 image_uploaded_from_ios_1024-8_preview.jpg
INBOUND Events

4 Days at #INBOUND17: Trading Skepticism for Inspiration

A Confession To Make I wasn’t looking forward to INBOUND. At first glance, HubSpot’s annual digital marketing conference in Boston, ...

Remington Begg · Oct 7, 2017
FIG. 19 22008011_1643985038953529_6012449896674600121_n-107632-edited.jpg
INBOUND Events

Inbound: It's All About the Experience

In case you missed it, last week I shared everything I learned about INBOUND 17. You can read all about it here: Don’t Fake it Till You ...

Remington Begg · Oct 6, 2017
FIG. 20 screen_shot_2017-09-29_at_9.02.36_am.png
INBOUND Events

Inbound: A Magical Marketing Experience

I arrived at the INBOUND 17 conference super excited, a little nervous and more than anything, overwhelmed. The night before our team left ...

Audrey DeMartinis · Oct 6, 2017
FIG. 21 image_uploaded_from_ios_1024-6.jpg
INBOUND Events

Don’t Fake it Till You Make It & Other Lessons Learned at Inbound 2017

Last week was a dream come true for inbound marketers worldwide. Yes, I said worldwide. With over 21,000+ attendees from countries all over ...

Remington Begg · Oct 5, 2017
FIG. 22
INBOUND Events

Inbound 17: You Gotta Keep it Calibrated

The Impulse Creative team recently spent (most of) a week in Boston attending INBOUND 17, Hubspot’s insanely awesome annual conference for ...

Remington Begg · Oct 5, 2017
FIG. 23 22089118_1912110202371496_9184237884803884451_n.jpg
INBOUND Events

A Bald Man's Take on Inbound 17

Excitement and anticipation had been building for weeks. It was finally time to hop a fast plane north and descend on the city of Boston ...

Remington Begg · Oct 4, 2017
FIG. 24 AdobeStock_133301847 (1).jpeg
Social Media

5 Ways Your Brand can Win at Social Media by Doing it Wrong

In a world where every brand is scrambling to get their social media just right by leveraging analytics, marketing, focus groups and the ...

Remington Begg · Sep 22, 2017
FIG. 25 retargeting.jpeg
Advertising

They are Everywhere! The Power of Retargeting

Do you ever get the feeling you’re being watched?

Remington Begg · Sep 15, 2017
FIG. 26
Marketing Strategy

Everything You Need to Know About Influencer Marketing

For decades, companies have used famous faces to market their products. From print ads to TV commercials, using a high-profile person to ...

Remington Begg · Sep 8, 2017