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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01 SEO-Sevices-Agency
SEO

6 Reasons Your Webpages Aren't One The First Page of Google

First off, what even is SEO? You may have randomly heard the term from a friend, know that it's how search engines rank you, and even a few ...

Remington Begg · Feb 19, 2018
FIG. 02 Bad-Attitude
Understanding Your Leads

For the Sake of Sales: Identify 19 Types of Time-Wasting Leads

No one likes to waste time, especially with leads you’re pretty sure aren’t right for your agency from the very beginning. After all, time ...

Audrey DeMartinis · Feb 16, 2018
FIG. 03 Content-writing-template
Blogging

A Foundation For How Your Content Should Be Built

Simon Sinek’s Golden Circle Once in a great while, a new idea affects marketing content so profoundly that it completely changes how ...

Remington Begg · Feb 15, 2018
FIG. 04
Mobile Apps

Appy Valentines Day: Mobile Apps We Love

Here at Impulse Creative, we’ve got our mind on mobile apps and several in development for clients. With a team all over the country and a ...

Remington Begg · Feb 14, 2018
FIG. 05 web-development-impulse-creative
Website Design

How Improving Your Website’s User Experience Might Just Increase Conversion Rates

There is nothing more frustrating than technology that doesn’t work. It’s even worse when it feels like it’s your fault. There is nowhere ...

Remington Begg · Feb 13, 2018
FIG. 06 Sale-team-training-games
Sales Strategy

5 Inbound Sales Tactics Your Sales Team Could Start Using Today

Hopefully, you have been following my last few articles talking about inbound sales as the clear winner in strategies! If not, check out my ...

Remington Begg · Feb 12, 2018
FIG. 07 YoutubeMarketingHeader
Video Marketing

YouTube Marketing: What it is and Why You Should Care

What is YouTube Marketing? In simple terms,, YouTube marketing is a way to get your content noticed even FURTHER! YouTube isn’t just a site ...

Remington Begg · Feb 9, 2018
FIG. 08 Facebook-Marketing-Services
Social Media

7 Tasty Tips for 2018 Facebook Video Marketing

The right medium for your marketing is Facebook video and there’s absolutely no dispute about it anymore.

Remington Begg · Feb 8, 2018
FIG. 09 Marketing-Podcasting
Inbound Marketing

How to Laser Target, Then Reach Your Target Audience Like a Pro

The marketing landscape is becoming increasingly competitive. Everyday, companies are vying for people's; time, attention, and ultimately, ...

Remington Begg · Feb 7, 2018
FIG. 10 Video-Marketing-Funnel
Video Marketing

How Video Marketing Can Transform Your Inbound Marketing Funnel

Since coming onto the DIY marketing scene, video has become one of the most powerful forms of content a brand can use for almost any ...

Remington Begg · Feb 6, 2018
FIG. 11 Website-programing-agency

3 Questions You Need To Ask Before The First Bracket Is Coded

Waffles... there, do I have your attention? Sometimes a good ol' splotch of random is the best medicine to knock us out of that trance-like ...

Remington Begg · Feb 5, 2018
FIG. 12 choosing-font-for-logo-design-cover

5 Important Things To Consider When Designing or Redesigning a Logo

Logo design isn’t to be taken lightly. Logos are permanent. Well, kind of. If eventually you decide to rebrand or redesign your logo, then ...

Remington Begg · Feb 2, 2018
FIG. 13 super-bowl-commercial-cost
Inbound Marketing

One Big Game 30 Second Commercial Spot or 30,000 Hours of Inbound

Why Big Game Commercials are big, shiny examples of money wasted on outbound marketing. Don’t put all of your advertising eggs in one $5 ...

Remington Begg · Feb 1, 2018
FIG. 14 website-design-process-wireframes
Inbound Marketing

The Importance of Inbound Marketing for E-Commerce Websites

HubSpot states there are five core services in the inbound methodology. Since these were mostly designed for lead-generation websites, how ...

Remington Begg · Jan 31, 2018
FIG. 15 Facebook-Algorithm-Tips
Social Media

How to Master Facebook’s Algorithm

Do you feel like you get punched in the throat every time you look at your company’s Facebook analytics? It’s a common feeling among ...

Remington Begg · Jan 30, 2018
FIG. 16 Inbound-Sales-Help

How Inbound Sales Blew Outbound Sales Into Last Century

...and 4 Key Differences between Inbound and Outbound Sales Strategies

Remington Begg · Jan 29, 2018
FIG. 17 AdobeStock_134878029-1
Social Media

Humanize your Brand with Social Media

The novelty of interacting with brands on social media hasn’t really worn off yet. It’s still kind of a big deal, so take advantage of the ...

Remington Begg · Jan 26, 2018
FIG. 18 AdobeStock_64959279 (1)
Branding

Why Your Brand Manual Is Essential And Not What You Think It Is

Your brand is like a person that you’ve created. It’s out in the world, meeting people and working without you. Every single interaction a ...

Remington Begg · Jan 25, 2018
FIG. 19 videomarketing-918299-edited
Video Marketing

Video Content All Over The Map? Why You Need Video Brand Guidelines

Video is the best content type to make you stand out from your competitors. After all, it’s one of the only types of media that can really ...

Remington Begg · Jan 24, 2018
FIG. 20 Social-Media-comment-marketing
Branding

Branding in the Comment Section: How to Respond to Customers on Social

By now, every business knows they need social media accounts for their brand. Unfortunately, few companies know how to use them for more ...

Remington Begg · Jan 23, 2018
FIG. 21 complete-guide-video-marketing-impulse-creative-02

8 Reasons to Include Video in Your Digital Marketing Strategy

Video on a landing page can increase conversions by 80% or more. This should not be a surprise to anyone, considering that video now ...

Remington Begg · Jan 19, 2018
FIG. 22 Social-Media-Marketing
Social Media

How to Create Your Tone of Voice for Social Media

Among the many ways of standing out in marketing and on social media (i.e creative content, badass visuals, specific formatting and more) — ...

Remington Begg · Jan 18, 2018
FIG. 23 AdobeStock_71174236
Branding

5 Tips For Picking Your Brand or Logo Colors

Color is super powerful. It has the ability to evoke feelings in us we didn’t even know we had. Anger. Fear. Passion. Envy. Love. Color is ...

Remington Begg · Jan 17, 2018
FIG. 24 Sales-Email-template
Sales Strategy

How to Tell Someone They’re Doing it All Wrong Gracefully: 5 Ways to Personalize Prospect Emails

Picture this: it’s a shiny Monday morning. You jump into your inbox with nothing but hope and excitement for another kickass week! Then IT ...

Remington Begg · Jan 16, 2018
FIG. 25 Social-Brand-Guidelines
Branding

How to Create Social Media Distribution Guidelines

One of the biggest challenges businesses face during the creation of their brand’s social media guidelines, is the actual implementation. ...

Remington Begg · Jan 15, 2018
FIG. 26 restmarketing.png
Marketing Strategy

7 Restaurant Marketing Tips

Everyday, around noon, the average person is searching for a midday snack, and at around five p.m., hungry patrons again begin seeking a ...

Audrey DeMartinis · Jan 12, 2018