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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
Video Marketing

Why Your Business Needs a Dynamite YouTube Marketing Strategy Now

We’re not sure we need to convince you that people love watching videos.

Remington Begg · Jun 29, 2018
FIG. 02 Mastering-YouTubes-Algorithm-How-the-Search-Engine-Determines-Ranking
SEO

Mastering YouTube’s Algorithm: How the Search Engine Affects Ranking

At the foundation of all things ranking lies a very basic concept: no matter how much you push or promote shitty content, nobody is going ...

Remington Begg · Jun 26, 2018
FIG. 03 Video chat
Project Management

7 Key Customer Service Habits that Drive Retainer Renewals

Retainer clients make marketing agencies happy and everyone likes happy marketers.

Audrey DeMartinis · Jun 22, 2018
FIG. 04
SEO

How to Make YouTube Content That’s Worth Watching & Sharing

Let’s begin by driving this point home— hard.

Remington Begg · Jun 21, 2018
FIG. 05 phone tripod
Video Marketing

Cheap Video Marketing Strategies for Recording with Your Cell Phone

This topic will probably hit home for a lot of people because, let’s be real— times are tough and we have to make every penny count.

Remington Begg · Jun 20, 2018
FIG. 06 Bot-marketing
Conversational Marketing

The Biggest Benefits of AI Customer Support

I’d welcome you to the future, but in the modern digital world, robots do most of the welcoming. Just take a look at the numbers: More than ...

Remington Begg · Jun 18, 2018
FIG. 07

4 Ways Female Marketers Can Rise Above the Competition

No matter the company, women in the workforce face a fair share of gender stereotypes. This is true, and we would never negate this fact. ...

Remington Begg · Jun 13, 2018
FIG. 08 15 Easy Steps to Track Website Conversions in Google Adwords
Increase Conversion Rates

15 Easy Steps to Track Website Conversions in Google Adwords

Your Google AdWords campaign might be performing well, with high click-through rate, low cost-per-click or any of the other metrics like ...

Remington Begg · Jun 11, 2018
FIG. 09
Graphic Design

A Good Logo Comes With Options

What Makes a Logo “Good?” Some logo designers would argue the exploration of color theory makes a good logo, while some would opine that ...

Remington Begg · Jun 8, 2018
FIG. 10
Marketing Agency

Shared Success: Making the Client a Part of The Process

Client. The word evokes certain feelings and carries both negative and positive connotations.

Remington Begg · Jun 7, 2018
FIG. 11 ways-competitor-research-helps-rank
SEO

4 Ways Competitor Research Can Actually Help You Rank

We tend to see our competitors as the enemy. It’s true that sometimes there’s tension, but rival relationships don’t always have to be ...

Remington Begg · Jun 7, 2018
FIG. 12
Inbound Marketing

Business Psychology Insights: 6 Assumptions That Can Hurt Marketers

Marketing is really its own form of psychology. Marketers have to get inside the heads of their clients and customers to fully understand ...

Remington Begg · Jun 5, 2018
FIG. 13 Digital-Marketing-Social-Media-2
Social Media

Digital Marketing Versus Social Media: What's the Difference?

Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing.

Remington Begg · Jun 4, 2018
FIG. 14 Online-Marketing-Suite
Inbound Marketing

A Globally Connected Marketing Environment

Give me a documentary about traveling to Mars, distant Black Holes, and news of the latest exo-planet discoveries, and you’ve made me a ...

Remington Begg · Jun 1, 2018
FIG. 15 google-star-ratings-ward-off-clicks-decrease-traffic

3 Ways Bad Customer Reviews can Crush Your Local SEO and Sales

There it is again. Another notification from Yelp that someone’s left you a review.

Remington Begg · May 30, 2018
FIG. 16 Collection-8-bit-art-11
Video Marketing

How to Create a Kick-Butt “Virtual” Video Meeting Room

Do you remember the cartoon called The Jetsons? I use to love that cartoon.

Remington Begg · May 23, 2018
FIG. 17
Social Media

Top 4 Brands You Should be Following on Social Media

Branding is more than just a pretty logo. It’s about consistently portraying your brand image to build familiarity. There are several ...

Remington Begg · May 22, 2018
FIG. 18
Video Marketing

15 Easy Tips for Writing Video Marketing Scripts

Few things in the world are as daunting as a blank page.

Remington Begg · May 21, 2018
FIG. 19

Easy Ways to Increase Your Website Lead Conversion

Are you getting lower than average conversion rates on your landing pages? We have all been there: you've spent hours designing a complete ...

Remington Begg · May 9, 2018
FIG. 20
Video Marketing

How Videos can Help with Your Business Branding

Video Reveals Personality The more creative and personality your video has the better your chances will be to attract customers. Have fun ...

Remington Begg · May 8, 2018
FIG. 21
SEO

8 Reasons Your Business Doesn’t Appear on the First Page of Google

You’ve owned your own business for a short while now, and in your world, things have been going swimmingly. Word of mouth is traveling fast ...

Remington Begg · May 7, 2018
FIG. 22

6 SEO Tools to Optimize Like a Boss

Anybody who knows even a little about SEO will try to convince that it’s so hard to track. In the break room, they’ll probably shrug and ...

Remington Begg · May 4, 2018
FIG. 23 website-design-process-wireframes
Website Design

What is Responsive Website Design and Why Does it Matter?

When your website looks and works the same across all screens, it is considered responsive. Consumers access the internet on a multitude of ...

Remington Begg · May 3, 2018
FIG. 24 Technical Copy Rules
Branding

The Most Essential Elements of a Brand Voice

As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a ...

Remington Begg · May 2, 2018
FIG. 25 cropped-i-give-you-praise

George B. Thomas: An Inbound Journey from Wild Boy, The Sales Lion, Impact & Now What

Life is a journey and man have I been on a journey for the past 5 to 6 years.

Remington Begg · May 1, 2018
FIG. 26 Influencer Marketing
Social Media

Market Better Product Launches with Social Media

Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single ...

Remington Begg · Apr 30, 2018