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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
SEO

How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”

Almost every search for a business on Google serves up an information box on the right side of the results page. It shows the company name, ...

Remington Begg · Apr 24, 2018
FIG. 02 Under Construction
Website Design

The Real Cost of a New Website Design

So you want a new shiny new website? AWESOME.

Remington Begg · Apr 19, 2018
FIG. 03 name-address-phone-local-SEO
SEO

Improve your Local Rankings with 3 On-Site SEO Best Practices

Your website is one thing you have full control over, and it should be your starting ground for making improvements to boost your local ...

Remington Begg · Apr 16, 2018
FIG. 04
Advertising

Advanced AdWords Tactics to Increase ROI - Let's Make It Rain!

In AdWords, every view, click, or lost click has either a cost or opportunity cost. Fine margins are often the difference between losing ...

Remington Begg · Apr 4, 2018
FIG. 05 Social_Media_Couch
Social Media

What a Great Social Media Content Plan Needs

As a retired cheerleader, I often have this recurring nightmare where I’m fully put together in my cheer uniform: bow, sneakers, and drag ...

Remington Begg · Apr 2, 2018
FIG. 06 ecommerce-landing-page-examples-harrys
Capture, Convert & Engage Your Leads

13 Awesome Landing Pages to Steal From

Landing pages come in all shapes, sizes and purposes.

Remington Begg · Mar 30, 2018
FIG. 07 Bright fun photo-1
Content Marketing

Content Marketing for Retailers: 4 Ways to Build an Audience Online

No matter where your retail company is in their business journey, the end goal is typically the same...more sales! How can your fashion ...

Remington Begg · Mar 28, 2018
FIG. 08
Conversational Marketing

Why Live Chat Converts Inquiries to Sales Faster

Dear chatbot, I love you. Let me count the ways.

Remington Begg · Mar 26, 2018
FIG. 09 bad-video-marketing-ideas
Video Marketing

13 Ways to Use Video in Your Content Marketing

By now, it’s no secret that you need to incorporate video into your business marketing, but when you’re just starting out, it can be hard ...

Remington Begg · Mar 22, 2018
FIG. 10
Branding

Brand Debt: Avoiding Your Company’s Most Dangerous Deficit

The terms “tech debt or technical debt” are widely understood among developers. They’re the implied cost to fix a project later because ...

Remington Begg · Mar 21, 2018
FIG. 11 Youtube Cover- Drift email sequences
Conversational Marketing

TUTORIAL: Chatbot Landing Page & Automatic Drift Email Marketing Sequence

Video Transcript: Welcome to another drift tutorial, I'm Remington Begg from Impulse Creative, and I'm here to show you how to create an ...

Remington Begg · Mar 19, 2018
FIG. 12 website-design-process-discovery
Video Marketing

Why Video has Clients and Agencies Poised for Success

Facetime shouldn't just be to see your brothers baby or moms new sofa. Our clients want and are paying to see the progress and strategy of ...

Audrey DeMartinis · Mar 16, 2018
FIG. 13
Social Media

Facebook Live Videos: 4 Factors to Consider

What Gear Do You Use? I’m sure you already figured out that Facebook makes it super easy to broadcast live video, a few clicks and boom ...

Remington Begg · Mar 14, 2018
FIG. 14 Youtube Cover-driftUTM-1
Conversational Marketing

TUTORIAL: Setting up Drift Chat to Trigger Based on UTM Parameter

Video Transcript: I'm excited to talk to you today about a Drift tutorial on how to set a targeted message, based on a utm parameter that ...

Remington Begg · Mar 13, 2018
FIG. 15 Sales-Conversation-Tips
Sales Strategy

3 Ways To Have More Effective Sales Conversations

All the leads in the world does not a closed deal make!

Remington Begg · Mar 12, 2018
FIG. 16 Instagram-and-Hubspot
Social Media

HUGE NEWS! Instagram Posting & Scheduling Using 3rd Party Magic

Think Christmas morning: you see all the presents under the tree and the anticipation is unbearable. The big moment finally comes and the ...

Remington Begg · Mar 9, 2018
FIG. 17 Facebook
Video Marketing

Pros and Cons of the Top 6 Video Marketing Platforms

Social media is the most effective marketing tool of the last century, providing levels of discovery and reach never before seen in the ...

Remington Begg · Mar 7, 2018
FIG. 18
Video Marketing

Video Marketing: Why It's Key in Your Facebook Strategy

Remington Begg · Mar 6, 2018
FIG. 19
Video Marketing

How to create a strong video marketing strategy

How to Create a Strong Video Marketing Strategy

Remington Begg · Mar 5, 2018
FIG. 20
Branding

Branding Strategy in the Social Media Era

As soon as the marketing world gets a handle on strategic branding, the whole game changes.

Remington Begg · Mar 2, 2018
FIG. 21
Inbound Marketing

Conversational Marketing: The Key to Doubling Your Business

As companies, we are constantly on a quest for the right audience, the right tactic and the right message to get in front of potential ...

Remington Begg · Feb 27, 2018
FIG. 22
Social Media

Top Social Media Marketing Trends You Should be Implementing

If you blink, you miss it. I’ve said this many times in the past: new online marketing tools and strategies pop-up everyday, and if you ...

Remington Begg · Feb 23, 2018
FIG. 23
Social Media

3 of the Biggest Social Media Mistakes Companies Make

There’s no question social media is an effective measure for businesses to include in their marketing strategy. It helps build brand ...

Remington Begg · Feb 23, 2018
FIG. 24
Capture, Convert & Engage Your Leads

4 Essential Landing Page Elements that Impact Your Conversions

If you’ve spent any time experimenting with inbound or digital marketing, chances are you’ve come across a landing page or two. Even if you ...

Remington Begg · Feb 23, 2018
FIG. 25
Inbound Marketing

Content Marketing vs Inbound Marketing

What You Need to Know

Remington Begg · Feb 22, 2018
FIG. 26 What-is-a-Pillar-Page
Pillar Pages

What’s a Pillar Page? (SEO Powerhouses for Content Marketing Strategy)

For years now, most content marketers pumped out 500-word blogs to fuel the inbound marketing campaigns of businesses around the world. ...

Remington Begg · Feb 21, 2018