Providing a good customer experience is important for keeping buyers of any segment, but it’s especially important for those who cater to the millennial age demographic. Millennials are those born between the early 1980s and the year 2000, so right now they are young adults under the age of 35. As one of the largest generations in history, millennials are vital to our country’s economy and equipped with exceptional buying power, spending $1.3 trillion annually. As their incomes and investable assets grow, this powerful generation will command significant changes within all industries- even yours. So if you’re not doing everything you can to attract, convert, close and delight these potential customers, now is the time to start.
