Google recently released huge chunks of information that was previously only guessed about by SEO and Inbound Marketing experts. We’ve discussed a few of the juiciest pieces on takeaways already. While the guidelines don’t give specific instructions on how to rank #1, they instead provide crucial information on what exactly Google evaluators are looking for, what they consider a high-quality page, and how your content should be written. It’s the last part that content marketers should be especially interested in. An interesting piece of advice Google gave to us in the content standards release was the need for expert writers. What does this mean for you? A few things actually:
