Articles about SEO

What You Need to Know About Google's Emphasis on Expert Writers

Google recently released huge chunks of information that was previously only guessed about by SEO and Inbound Marketing experts. We’ve discussed a few of the juiciest pieces on takeaways already. While the guidelines don’t give specific instructions on how to rank #1, they instead provide crucial information on what exactly Google evaluators are looking for, what they consider a high-quality page, and how your content should be written. It’s the last part that content marketers should be especially interested in. An interesting piece of advice Google gave to us in the content standards release was the need for expert writers. What does this mean for you? A few things actually:

Schema and Security: The Future of SEO?

SEO is ever-evolving. That’s why some practices that were once considered acceptable are now Black...

How To Attract the Most Millennial Shoppers This Holiday Season

Here’s a sobering fact for small business owners: Walmart’s 2014 sales were $343 million, Target’s...

6 Reasons Why Your Landing Page is Not Converting

Landing pages. Whether you love them or hate them, they are an integral part of converting visitors...

3 Ways To Use SEO Keyword Strategy To Optimize Your Site

There may be a lot of buzz surrounding the constant updating of algorithms by Google, but when it...

The Ultimate Guide to Meeting Mobile Users’ Needs

Recently, we discussed that Google released the guidebook they provide to their raters, giving SEO...

3 Key Things Small Businesses Should Know Before Planning Their SEO Budget

The inbound marketing industry is all about ideas and strategies, and that’s very exciting for a...

Google Just Released the Characteristics of a High Quality Page

For the first time ever, this week Google released the full version of its Search Quality Raters...

6 Basics You May Be Leaving out of Your Inbound Marketing Strategy

The inbound methodology has quite a few key aspects to it, including doing your research to develop...

Black Hat SEO vs. Bad SEO: What's the Difference?

While many people, even SEO experts, use the two terms interchangeably, there’s actually quite a...

Local SEO: Should You Use the Geo Modifier From Your Exact Location or Surrounding Area?

Focusing on localized keywords is crucial for a small business's success in the SEO world. It’s...

4 Reasons Your Organic Rankings are Dropping

A proper SEO strategy requires a continual upkeep to your website, not a “one and done” mentality....

5 Clichés to Avoid When Discussing SEO

November 3rd is World Cliché Day, so in honor of the “holiday” we’ve put together some especially...

Can You Actually Over-Optimize Your Website?

By now, we all know that performing proper SEO is vitally important for getting your website ranked...

7 Reasons Not to Hire an In-House SEO Specialist

As an entrepreneur, you know how important a proper SEO strategy is to your success, both online...

Yahoo-Google Search Deal: 6 Things We Know So Far

As part of Yahoo’s recent earning news, it revealed a new search deal with Google. Essentially,...

4 Spooky Pieces of SEO Advice Too Scary To Repeat

The air is getting cooler and children are picking out their costumes, hungry for loads of sugary...

How the Use of Lexicons Can Improve Your SEO Strategy

Lexicons are words or phrases that correspond to someone's specific dialect. These changes in...

Coming Soon... A New Penguin Algorithm!

Google has recently confirmed that there is a newly updated Penguin algorithm about to be released,...

Your How-to Guide for Successful Keyword Targeting

Even with a basic understanding of inbound marketing and SEO fundamentals, it’s clear to see that...

5 Ways to Prepare for SEO in 2016... Now

We know that the landscape of SEO is constantly changing. In fact, by the time you hear about a...

11 Hints Your Current SEO Agency Isn't Working Out

More potential customers than ever before are doing research and finding businesses via Local...

Why User Experience is More Important Than SEO

We’ve talked many times before about how the entire landscape of SEO is changing. With recent...

Recently-Announced Google Apps Updates

Recently at their San Francisco office, Google announced some very exciting changes to their Google...

Are Your Local SEO Efforts Enough?

As the owner of a small business, you already know the challenges that come with competing against...
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