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Google Posts: Upload Content Directly to Search Results
Google Posts, a feature by Google that allows people and businesses to create content and upload it directly to appear in search results, ...
How To Select The Best Keywords For Every Stage Of The Buyer’s Journey
In today's digital savvy world, effective keyword research is an increasingly important skill for digital marketers. Not only do they need ...
Driving Local Real Estate Leads With The Right Keywords
Are Zillow and Trulia enemies of real estate agents? We think it’s time for real estate agents to reimagine their relationship with listing ...
How to Protect Your Small Business From Negative SEO
Your SEO efforts should be focusing on gaining exposure for your brand and your website by ranking high in organic search results. This is ...
5 Crucial Strategies for Mobile Success
Mobile is now a key part of most companies’ marketing efforts, is yours one of them? Google recently announced that mobile devices, like ...
Are You Ready For Another Big Change From Google?
Google is changing things up again, and this time it’s big. They recently announced that they would be completely changing up their layout, ...
5 Things To Do Before You Pay Per Click
Paid advertising online, also known as pay-per-click or PPC, is a good way to guide more traffic to your website and increase ROI, but it ...
How to Get More Blog Traffic
Implementing a blog onto your business’s website can do amazing things for your company. Don’t be surprised if creating and regularly ...
What Does Panda mean for Google's Core Algorithm?
Google has been much more forthcoming lately regarding exactly what they’re looking for and what you can do to be ranked higher. This is a ...
6 Google Algorithms You Need to Understand
Content marketing, SEO efforts, and building buyer personas all combine to make your website the best it can be, easily converting visitors ...
9 Things You Need To Know About Landing Pages
Landing pages are a stepping stone between a message and an action. They are an essential element in any inbound marketing strategy, as the ...
3 Ways to Add White Hat Links to Your SEO Strategy
Any SEO expert worth their pay will tell you to avoid a “get to the number one spot fast!” link building campaign. Afterall, Google ...
7 Outdated Digital Marketing Strategies to Leave Behind in 2016
If your company has adopted a digital marketing strategy, congrats! By incorporating digital marketing strategies that adhere to the ...
What You Need to Know About Google's Emphasis on Expert Writers
Google recently released huge chunks of information that was previously only guessed about by SEO and Inbound Marketing experts. We’ve ...
Schema and Security: The Future of SEO?
SEO is ever-evolving. That’s why some practices that were once considered acceptable are now Black Hat. Search engines are trying to reward ...
How To Attract the Most Millennial Shoppers This Holiday Season
Here’s a sobering fact for small business owners: Walmart’s 2014 sales were $343 million, Target’s totaled $72.6 million and Amazon’s ...
6 Reasons Why Your Landing Page is Not Converting
Landing pages. Whether you love them or hate them, they are an integral part of converting visitors to leads. Use best practices to ...
3 Ways To Use SEO Keyword Strategy To Optimize Your Site
There may be a lot of buzz surrounding the constant updating of algorithms by Google, but when it comes to the best practices of boosting ...
The Ultimate Guide to Meeting Mobile Users’ Needs
Recently, we discussed that Google released the guidebook they provide to their raters, giving SEO gurus their first true glimpse into ...
3 Things Small Businesses Should Know Before Planning an SEO Budget
The inbound marketing industry is all about ideas and strategies, and that’s very exciting for a small business who is looking forward to ...
Google Just Released the Characteristics of a High Quality Page
For the first time ever, this week Google released the full version of its Search Quality Raters guidelines and handbook. Essentially it is ...
6 Basics You May Be Leaving out of Your Inbound Marketing Strategy
The inbound methodology has quite a few key aspects to it, including doing your research to develop your buyer personas and then creating a ...
Black Hat SEO vs. Bad SEO: What's the Difference?
While many people, even SEO experts, use the two terms interchangeably, there’s actually quite a difference between Black Hat SEO and just ...
Local SEO: Should You Use Geo Modifier From Your Exact Location or Surrounding Area?
Focusing on localized keywords is crucial for a small business's success in the SEO world. It’s nearly impossible to compete with the big ...
4 Reasons Your Organic Rankings are Dropping
A proper SEO strategy requires a continual upkeep to your website, not a “one and done” mentality. Just because you’ve been ranking #1 for ...
5 Clichés to Avoid When Discussing SEO
November 3rd is World Cliché Day, so in honor of the “holiday” we’ve put together some especially troubling SEO cliches that are well past ...
Can You Actually Over-Optimize Your Website?
By now, we all know that performing proper SEO is vitally important for getting your website ranked in the search engine results pages ...