Any SEO expert worth their pay will tell you to avoid a “get to the number one spot fast!” link building campaign. Afterall, Google dislikes it so much that they’ve created multiple algorithms to find and penalize people to attempt this type of strategy. While it’s never the right answer to attempt to trick Google into an artificially high rank, having quality backlinks pointing to your website is still one of the best ways to rank well. So, what’s a smart inbound marketer to do? Link building doesn’t have to be synonymous with dirty, disgraceful, Black Hat SEO. In fact, there are still several ways to build a quality backlinking profile without any underhanded tactics being used at all:
