Even with a basic understanding of inbound marketing and SEO fundamentals, itโs clear to see that keywords are the most important element in your strategy. Your whole content marketing campaign relies on you targeting the correct keywords for your brand. You should choose keywords that arenโt too difficult to rank for, yet are frequently searched enough to be profitable. Your small business wonโt rank well for short-tail keyword phrases like โshoesโ or โcookiesโ, those spots will go to the big guys, and the effort will be wasted. Instead, you probably want to choose less competitive keywords, more specifically related to your business, also known as long-tail keywords. The greater the volume of searches on a keyword, the more competitive it is, so youโll need to find a nice gray area. Letโs look at an example: