Articles about SEO (4)

Your How-to Guide for Successful Keyword Targeting

Even with a basic understanding of inbound marketing and SEO fundamentals, itโ€™s clear to see that keywords are the most important element in your strategy. Your whole content marketing campaign relies on you targeting the correct keywords for your brand. You should choose keywords that arenโ€™t too difficult to rank for, yet are frequently searched enough to be profitable. Your small business wonโ€™t rank well for short-tail keyword phrases like โ€œshoesโ€ or โ€œcookiesโ€, those spots will go to the big guys, and the effort will be wasted. Instead, you probably want to choose less competitive keywords, more specifically related to your business, also known as long-tail keywords. The greater the volume of searches on a keyword, the more competitive it is, so youโ€™ll need to find a nice gray area. Letโ€™s look at an example:

5 Ways to Prepare for SEO in 2016... Now

We know that the landscape of SEO is constantly changing. In fact, by the time you hear about a...

11 Hints Your Current SEO Agency Isn't Working Out

More potential customers than ever before are doing research and finding businesses via Local...

Why User Experience is More Important Than SEO

Weโ€™ve talked many times before about how the entire landscape of SEO is changing. With recent...

Recently-Announced Google Apps Updates

Recently at their San Francisco office, Google announced some very exciting changes to their Google...

Are Your Local SEO Efforts Enough?

As the owner of a small business, you already know the challenges that come with competing against...

4 Better Ways to Approach Your SEO Content

Time-wasting SEO practices are everywhere, surprisingly still being used by some โ€œmodernโ€ digital...

4 Outdated SEO Practices You Might be Doing (But Shouldnโ€™t Be!)

As online marketers, we get the pleasure of working in an ever-changing and ever-growing industry....

A Guide to Proper Keyword Implementation

Context, quality, and keywords are all equally important in your inbound marketing efforts. Without...

Google Algorithm Cheat Sheet: A Guide to the Biggest Algorithm Updates

Pandas, penguins, and pigeons โ€“ oh my! We're not talking about the wild animals here. In fact,...

Rankings Dropped? It Could Be Due to Google's Newest Quality Update

Back in February, Google announced it's newest search algorithm update, which aptly became known as...

How Healthy is Your Website? Test it with Siteliner

How does your website stack up against other websites? When competing for the top spots on the...

Google Replaces A Site's URL In Search Results

When Google makes a change, it's important to understand all aspects of it and how it affects your...

Google Search Algorithm Update: Is Your Website Mobile-Friendly?

It's official: Google has announced that starting April 21st, the mobile friendliness of a website...

Secrets of Using Long Tail Keywords

Long-tail keywords aren't some mystical SEO marketing phrase meant to confuse you with a dazzling...

Lessons from Rand Fishkin: SEO Tactics to Love and Leave

Raise your hand if youโ€™ve ever had a client ask you, โ€œWhy am I not ranking on Google?โ€ Itโ€™s a...

Google Business View: The What, Why, Who, & When

Focus on Creative Content to Build a Highly Visible Web Presence

In part because of the fact that a staggering 93% of all online experiences begin with a trip to...

6 Reasons to Incorporate Video into your SEO for 2014

As 2013 draws to a close, business owners are gearing up for next year and setting goals for 2014....

Google Analytics VS Hubspot, What's the difference?

Analytics on web use helps you to grow your business. This is your tool to tell what is happening...

How to Deal with Google's (not provided) and 5 Reasons Why it's Going to Be OK

Some major wakes have been made in the past couple weeks due to recent Google updates. One of those...

3 Tips to Improve Your Website: SEO, PPC + Great Web Design

Did you know that 88 percent of online users will research or browse through products? It becomes...

Penguin 2.0: What it means to marketers [InfoGraphic]

Google's "Penguin 2.0" update went live yesterday morning. Matt Cutts announced on his blog last...

How we increased leads by over 1000% in 1 month!

Getting More Leads is one of the primary reasons that we have customers come to us. While...

SEO is Dying in 2013: Focus on Buyer Personas

While Search Engine Optimization has been a huge focus for businesses over the past few years, one...
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