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How Inbound Marketing has Changed Local SEO
You want your business to get found when people are looking for it, or for the things you offer. Search engine optimization (SEO) has ...
Beyond SEO: Why Blogging is Still Important
Sure, blogging affects SEO. In fact, we’ve touted the SEO benefits of blogging for a few years now.
10 Tips to Improve Your SEO Ranking
Have you ever been at a dinner party or gathering and someone asks a random question? What happens when no one seems to know the answer?
Citation Building Is Important for Local SEO
Your business isn’t appearing when you search for your keywords on Google, and that’s a real bummer. Or, maybe your competitors are simply ...
Why You Should Forget "All the Directories" and Focus Here
Whether you have a physical location or your business lives online, people need to find you when they search for you. That’s pretty basic ...
The 4 Best Keyword & Ranking Trackers for Checking Your SERP Position
Some folks say keywords are dead, but boy are they wrong. Keywords are still as relevant as ever, playing a huge role in determining your ...
Can Blogging Improve Your SEO? 5 Reasons Posting Blogs Helps Rankings
Blogging? Why bother? For some businesses, writing blogs may seem like a waste of time, however, when done properly, regularly posting can ...
A Marketer's Deep Dive Into Google Ads Keyword Planner Tool
No matter what you search, your business isn’t anywhere on page one of Google’s results pages. Why don’t you have a featured link?
Google Webmaster’s Blog Disabled its Comments Feature. Should You?
The world’s largest search engine took to its Webmaster Central blog at the start of 2019 to make what seemed like a casual announcement.
"SEO SEO SEO" Holiday Song Impulse Creative Style
Inbound Marketer, Courtney, rewrote the words to "Let it Snow," putting a marketing twist on the holiday song. Sing along, don't judge our ...
SEO Mistakes that Will Put You on Google’s Naughty List
Have you been a good SEO all year long? If you’ve been following Google’s Webmaster Guidelines and creating super helpful, unique content, ...
8 Ways to Repurpose Content to Extend its Lifespan
Companies invest so much time creating new, super fantastical content. In fact, many companies are so devoted to pumping out consumables, ...
How to Optimize Web Images: Improved Page Speed & SEO Best Practices
For most websites, images make up more than half of your pages’ weight, according to httparchive’s State of the Web report. Half of your ...
Content Optimization: 6 Ways to Update Old Posts to Increase Blog Traffic
Us marketers constantly push new content. Since not everything sticks, we create, create and create until something does. From writing new ...
How to Rank as a Google Featured Snippet (AKA Position “Zero”)
Google is always changing the way it serves up information on its search engine results pages (SERPs), and frankly, it’s hard to keep up ...
What Google’s “Mobile-First Indexing” Update Means for SEO Strategy
2018 has marked some serious changes in the search game— and website owners everywhere are seeing some pretty rapid influxes in traffic and ...
How to Get High-Quality Backlinks with Emails
Any SEO pro understands the importance backlinks play in their online ranking strategy. In fact, as far as local optimization goes, link ...
12 Link Building Strategies for a Year’s Worth of Tactical Testing
Link building has a bad rep. It’s often associated with annoying emails begging you to do a link swap, phoney “buy 10,000 backlinks!” ...
Knowledge Graph Not Showing? Optimize Google My Business to Appear
You probably already created a Google My Business listing and are waiting for your Knowledge Graph to appear in the search. But even though ...
How to Find the Right Google Keywords for Your Business
Knowing what searchers type to find your product or service might seem obvious, until you Google search a fitting phrase and your business ...
Mastering YouTube’s Algorithm: How the Search Engine Affects Ranking
At the foundation of all things ranking lies a very basic concept: no matter how much you push or promote shitty content, nobody is going ...
How to Make YouTube Content That’s Worth Watching & Sharing
Let’s begin by driving this point home— hard.
4 Ways Competitor Research Can Actually Help You Rank
We tend to see our competitors as the enemy. It’s true that sometimes there’s tension, but rival relationships don’t always have to be ...
8 Reasons Your Business Doesn’t Appear on the First Page of Google
You’ve owned your own business for a short while now, and in your world, things have been going swimmingly. Word of mouth is traveling fast ...
How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”
Almost every search for a business on Google serves up an information box on the right side of the results page. It shows the company name, ...
Improve your Local Rankings with 3 On-Site SEO Best Practices
Your website is one thing you have full control over, and it should be your starting ground for making improvements to boost your local ...
6 Reasons Your Webpages Aren't One The First Page of Google
First off, what even is SEO? You may have randomly heard the term from a friend, know that it's how search engines rank you, and even a few ...