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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

· all posts

FIG. 01
SEO

Penguin 2.0: What it means to marketers [InfoGraphic]

Google's "Penguin 2.0" update went live yesterday morning. Matt Cutts announced on his blog last night that Penguin 2.0, the next ...

Remington Begg · May 24, 2013
FIG. 02
SEO

How we increased leads by over 1000% in 1 month!

Getting More Leads is one of the primary reasons that we have customers come to us. While onboarding the client we go through various ...

Remington Begg · Feb 1, 2013
FIG. 03
SEO

SEO is Dying in 2013: Focus on Buyer Personas

While Search Engine Optimization has been a huge focus for businesses over the past few years, one of the biggest indicators to us that SEO ...

Remington Begg · Jan 23, 2013
FIG. 04 medium 5267464508 resized 600
SEO

SEO 101: Choose the Right Keywords, 3 Things to Consider

The foundation of any website is based around keywords. In order for your website to be found you need to make sure it's indexable by ...

Remington Begg · Jan 20, 2013
FIG. 05 2013 Marketing Goals
SEO

13 Marketing Activities to make 2013 a Success (part 1)

The Beginning of the year brings a great time to start thinking about ways to improve or grow your business. Whether you're a Sales Rep, or ...

Remington Begg · Jan 4, 2013
FIG. 06
SEO

Advertising vs Marketing: Buying Process Has Changed, Has your Selling Process?

When onboarding new clients, we often ask our clients about what they do for marketing. Their typical responses are Yellowbook, newspaper ...

Rachel Begg · Dec 31, 2012
FIG. 07 LRG_DSC00201
SEO

Why High-Quality Content Matters: Improve Search Visibility With Cornerstone Content

A big part of SEO article marketing is publishing content on websites other than your own. By writing guest blog posts, distributing your ...

Remington Begg · Dec 5, 2012
FIG. 08
SEO

How to get your business to show up on Apple Maps for iPhone or iPads

Down here in Florida, the roads are getting busier because it's getting colder up north, the snowbirds are looking for things to do a place ...

Remington Begg · Dec 1, 2012
FIG. 09 medium 2283676770 resized 600
SEO

[Infographic] How long does it take to optimize a website?

Great Question! Before we can answer that we need to talk about the steps needed to optimize a single page on your website (let's start ...

Remington Begg · Aug 7, 2012
FIG. 10
SEO

Is your Website Healthy? 3 Things to help your SEO

Have you paid any attention to Google's recent updates? If so, the main buzzwords that are getting your attention are Panda or Penguin. For ...

Remington Begg · Aug 6, 2012
FIG. 11
SEO

The Future of SEO for your Website: Content Marketing

Google is notorious about being vague with its SEO guidelines but one thing is very clear: Google wants high quality content so users get ...

Rachel Begg · Jul 20, 2012
FIG. 12
SEO

Goodbye Google Places, Hello Google Local, Listing Optimization

It’s finally happened -- Google has integrated local business listings and maps into its social platform, Google+. Google Places is on the ...

Remington Begg · Jun 19, 2012
FIG. 13
SEO

Google Penguin and Panda Updates and your website's SEO

Google frequently tweaks its algorithm to target sites with low-quality content, particularly those that scrape content. Google calls these ...

Remington Begg · May 19, 2012
FIG. 14
SEO

SEO Website Content Writing is IMPORTANT!

Because of all of the advances in technology since the turn of the millennium, the success of any reputable business depends on maintaining ...

Remington Begg · May 9, 2012
FIG. 15
SEO

The Difference between On-site & Off-site SEO

We’d like to give you a little more information on SEO and the most important steps that are needed to improve your search rankings. Your ...

Remington Begg · Apr 19, 2012
FIG. 16
SEO

Google's New Privacy Policy a Big Change Or Just More Transparent?

We've had many of our SEO & Web Design Clients asking about when this "new" Privacy Policy Means with Google. Starting March 1, 60 of ...

Remington Begg · Feb 15, 2012
FIG. 17
SEO

Search Results And Social Media: Any Connection?

We pay very close attention to search rankings and social media trends. No doubt, search engines are trying to figure out a way to ...

Remington Begg · Jan 24, 2012
FIG. 18
SEO

Google Panda Update have Made an Impact on Searches

The Google Panda (aka Farmer) updates were designed to knock content farms out of the top spots in the search results. Apparently, they've ...

Remington Begg · Jan 21, 2012
FIG. 19
SEO

Pay-Per-Click Advertising Is Not for Amateurs

Pay-per-click advertising spend increased 20% in the US this year. Google controls the vast majority of the clicks and spend (estimated to ...

Remington Begg · Dec 22, 2011
FIG. 20
SEO

Google+ now available for google apps users & Business Pages!

Since the Roll-out of Google+ there has been a lot of buzz about how influential Google+ will be. From what we could see it was much like ...

Remington Begg · Nov 10, 2011
FIG. 21
SEO

Google Analytics Won't Keep You Waiting.

Google is also making headlines with the release of “Google Analytics Real-Time.” You’re now able to see how your search marketing ...

Remington Begg · Oct 19, 2011
FIG. 22
SEO

Bing vs Google: One Year Later

In August of 2010, Yahoo and Microsoft combined their resources in a new search engine called “Bing.” Many in the search marketing ...

Remington Begg · Sep 22, 2011
FIG. 23
SEO

Google Focuses on Local Search

Last week, Google acquired Zagat (perhaps the first restaurant review guide to rely on crowdsourcing) for a reported $125 million. ...

Remington Begg · Sep 20, 2011
FIG. 24
SEO

Latest Trends in Search Engine Marketing

FACEBOOK’S BIG ANNOUNCEMENT Google has been grabbing all of the social media headlines with the release of the new Google+ feature (though ...

Remington Begg · Jul 15, 2011