The term “clickbait” refers to the sensationalist headlines used to attract readers into clicking onto the article, attracting attention and drawing visitors by less-than-truthful means. With close to a billion live websites online at any point in time, and every one of them competing for attention, tactics have become ferocious, deceptive, and at times, desperate. This is where headlines like “What happens when this puppy discovers his tail? You won’t believe it!” come from.
