Articles about Content Marketing (3)

4 Reasons Not To Use Clickbait Headlines in Your Content Marketing

The term “clickbait” refers to the sensationalist headlines used to attract readers into clicking onto the article, attracting attention and drawing visitors by less-than-truthful means. With close to a billion live websites online at any point in time, and every one of them competing for attention, tactics have become ferocious, deceptive, and at times, desperate. This is where headlines like “What happens when this puppy discovers his tail? You won’t believe it!” come from.

Content Marketing: You're Doing it Wrong

In the internet world after the Panda and Penguin algorithms have been released, content marketing...

How the Use of Lexicons Can Improve Your SEO Strategy

Lexicons are words or phrases that correspond to someone's specific dialect. These changes in...

Understanding the Art of Storytelling in Content Marketing

Johannes Gutenberg invented the printing press in 1440. The first radio news program was broadcast...

7 Tools Every Content Marketer Needs in their Toolkit

Being a content writer means a lot of things - researching industries you know nothing about,...

Fatal Content Marketing Mistakes That Are Holding Back Your Business

Content marketing is an important element in inbound marketing, and it’s something that your...

Fact or Fiction: 5 Content Marketing Myths Debunked

Content marketing has grown in popularity over the past several years, and the term is thrown...

Why Spelling and Grammar Still Matter in Content Marketing

Have you ever read through a blog, article, or social media post and thought, "This post is pretty...

The 7 Best Gifts To Buy A Content Marketer

'Tis the season for joy and giving! Now that Thanksgiving has passed, you can start thinking about...

How to Write E-mail Content to Avoid the Dreaded Spam Filter

What is the purpose of writing content? There are three main purposes: entertainment, information...

Context Marketing vs. Content Marketing

TL;DR: Context marketing inserts timing into the equation so your great content marketing reaches...

How Not to Be Creepy When Using HubSpot's Smart Content

Even if you’re brand new to the methodology behind inbound marketing, you’ve mostly likely heard of...

Content is Marketing’s DNA

If you paid attention in science class, you know that DNA is the biological molecule that’s...

Focus on Creative Content to Build a Highly Visible Web Presence

In part because of the fact that a staggering 93% of all online experiences begin with a trip to...

Top 9 Marketing Predictions for 2014

January 1 has come and gone, and many companies are looking to set sales goals and develop...

6 Reasons to Incorporate Video into your SEO for 2014

As 2013 draws to a close, business owners are gearing up for next year and setting goals for 2014....

Signs Your Website is Doing its Job or Needs Fine-Tuning

Is Your Website Naughty or Nice? Even if you’ve been a good business owner this year, your website...

The Vacuum Salesmen Pitch doesn't Work Anymore, and Why Sales People Need to Embrace Inbound Marketing

Gone are the days when you could go door to door to sell vacuums. How many people avoid opening the...

4 Website Elements that Help Gaining Your Visitors’ Trust

Gaining your website visitors’ trust is the basis of the success of your internet marketing. Your...

Super Bowl Commercials vs Inbound Marketing - More Alike Than You Know

Marketers are up against a growing fight... Today's consumers are getting better than ever at...

RIP Linked In Answers: What does it mean for Marketers

After looking through some reading on Mashable and hearing from Linked In about them stopping their...

Why High-Quality Content Matters: Improve Search Visibility With Cornerstone Content

A big part of SEO article marketing is publishing content on websites other than your own. By...

Is your Website Healthy? 3 Things to help your SEO

Have you paid any attention to Google's recent updates? If so, the main buzzwords that are getting...

The Future of SEO for your Website: Content Marketing

Google is notorious about being vague with its SEO guidelines but one thing is very clear: Google...
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