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Content Marketing: You're Doing it Wrong
In the internet world after the Panda and Penguin algorithms have been released, content marketing has been seen as a beacon of hope to ...
How the Use of Lexicons Can Improve Your SEO Strategy
Lexicons are words or phrases that correspond to someone's specific dialect. These changes in verbiage come about because of specific ...
Understanding the Art of Storytelling in Content Marketing
Johannes Gutenberg invented the printing press in 1440. The first radio news program was broadcast in 1920, and the television became ...
7 Tools Every Content Marketer Needs in their Toolkit
Being a content writer means a lot of things - researching industries you know nothing about, writing about several different topics each ...
Fatal Content Marketing Mistakes That Are Holding Back Your Business
Content marketing is an important element in inbound marketing, and it’s something that your business can’t afford to ignore. Unlike ...
Fact or Fiction: 5 Content Marketing Myths Debunked
Content marketing has grown in popularity over the past several years, and the term is thrown around a lot in inbound marketing. After all, ...
Why Spelling and Grammar Still Matter in Content Marketing
Have you ever read through a blog, article, or social media post and thought, "This post is pretty good, but all of these spelling and ...
The 7 Best Gifts To Buy A Content Marketer
'Tis the season for joy and giving! Now that Thanksgiving has passed, you can start thinking about the best part of the year. Whether you ...
How to Write E-mail Content to Avoid the Dreaded Spam Filter
What is the purpose of writing content? There are three main purposes: entertainment, information and promotion. The written word is the ...
Context Marketing vs. Content Marketing
TL;DR: Context marketing inserts timing into the equation so your great content marketing reaches the right person at the right time.
How Not to Be Creepy When Using HubSpot's Smart Content
Even if you’re brand new to the methodology behind inbound marketing, you’ve mostly likely heard of the term “smart content” as a tactic ...
Content is Marketing’s DNA
If you paid attention in science class, you know that DNA is the biological molecule that’s responsible for coding the functioning and ...
Focus on Creative Content to Build a Highly Visible Web Presence
In part because of the fact that a staggering 93% of all online experiences begin with a trip to Google or another search engine, the ...
Top 9 Marketing Predictions for 2014
January 1 has come and gone, and many companies are looking to set sales goals and develop advertising campaigns that will carry them to ...
6 Reasons to Incorporate Video into your SEO for 2014
As 2013 draws to a close, business owners are gearing up for next year and setting goals for 2014. Part of the strategy should include ...
Signs Your Website is Doing its Job or Needs Fine-Tuning
Is Your Website Naughty or Nice? Even if you’ve been a good business owner this year, your website could still get a lump of coal for being ...
The Vacuum Salesmen Pitch doesn't Work Anymore, and Why Sales People Need to Embrace Inbound Marketing
Gone are the days when you could go door to door to sell vacuums. How many people avoid opening the door for this guy? Today you have to ...
4 Website Elements that Help Gaining Your Visitors’ Trust
Gaining your website visitors’ trust is the basis of the success of your internet marketing. Your website should be a representation of ...
Super Bowl Commercials vs Inbound Marketing - More Alike Than You Know
Marketers are up against a growing fight... Today's consumers are getting better than ever at blocking out advertisements. From simply ...
RIP Linked In Answers: What does it mean for Marketers
After looking through some reading on Mashable and hearing from Linked In about them stopping their "answers" portion of their website. At ...
Why High-Quality Content Matters: Improve Search Visibility With Cornerstone Content
A big part of SEO article marketing is publishing content on websites other than your own. By writing guest blog posts, distributing your ...
Is your Website Healthy? 3 Things to help your SEO
Have you paid any attention to Google's recent updates? If so, the main buzzwords that are getting your attention are Panda or Penguin. For ...
The Future of SEO for your Website: Content Marketing
Google is notorious about being vague with its SEO guidelines but one thing is very clear: Google wants high quality content so users get ...