Hannah Beatty

5 Ways We're Not Using Generative AI - And What We're Doing Instead

While 2024 has brought excitement around Generative AI and opened up opportunities for marketers, not all Generative AI tools currently satisfy the needs of actual clients and their growth goals.

How to Write a CTA in 2024

Writing that compels someone to take action is kind of like magic. When you write it right, the...

Traditional Conversion Paths are So Yesterday - Enter the Conversion Strategy

A conversion path is a journey planned by marketers and/or website developers to connect steps you...

9 Sales Ops Pain Points and How to Overcome Them

Selling is an art. Selling is human. Selling is unpredictable. Yes, and selling can be anything but...

17+ Best Practices for Smarter Landing Page Optimization

A high-converting landing page requires a baker-like calibration to achieve your goal. Let’s break...

Content Syndication Explained + How to Properly Repost Articles

Table of Contents The differences between blog optimization and content syndication Benefits of...

Bottom-of-the-Funnel Marketing: The Ultimate Decision Stage List

Bottom-of-the-Funnel Marketing Needs Decision Stage Content You’ve made it to the final stage of...

Mid-Funnel Marketing: The Ultimate Consideration Stage Idea List

Mid-funnel marketing should be centered around evaluating effective options. The audience may not...

Top-of-Funnel Marketing: The Ultimate Awareness Stage Idea List

Top of Funnel Marketing Needs Awareness Stage Content At the top of the funnel, your audience is...

Why Your CX Strategy Needs Specific Goals

Quick takes: Your customer experience goals should reach beyond revenue and focus on being...

WTF is a Brand Promise? [Definition + Examples]

By definition, a brand promise is a short but powerful phrase that tells your customers what...

The Customer Journey vs. The Buyer's Journey: What You Need to Know

The processes companies use to attract and retain customers are most commonly referred to as the...

Sales Sequences Are a Quick Win You Need: The Why, The How & The Human

TL:DR: Sales sequences provide objective automation, so you can analyze strengths and weaknesses in...

3 Sales Hub Tools to Improve Your Flow

TL;DR You can book meetings, store and share documents, and save templates through Sales Hub to...

What the HubSpot API Key Sunset Means for You

TL;DR: Time is running out to replace your HubSpot API keys with private or public apps to ensure...