Jenn Villa

Write a Kick-Ass Brand Positioning Statement + Template

When someone asks, “What does your company do?” how do you answer? Do you have a concise explanation — neatly describing your business model — or do you launch into… well, a bit of a jargon-laced spiel? After all, for large complex businesses with many products/services and many personas, it can seem impossible to share all the important details about your brand in just a few words. Too many words and people start tuning out.

What’s Your Brand Archetype? Find Out With These Examples

If you were asked, “What’s your brand’s personality?,” would you know how to respond? For some...

How to Write an Email Subject Line That’s Too Good Not to Open

How’s your email marketing going? Not so hot? If your email open rates are cruddy for your...

What is Revenue Operations, AKA RevOps?

Significant changes are coming your way— and fast! The good news is, your business is growing. The...

Use HubSpot’s Topics SEO Tool to Improve Content Marketing Strategy

If you’re a part of the HubSpot community, you probably know a thing or two about the HubSpot CRM’s...

How to Use SEMrush’s SEO Writing Assistant with Google Docs

As a content generator, you know everything that goes into creating top-notch web pages and blogs....

How Impulse Creative Does Content Marketing Differently

You’re here because your brand needs fresh content. More blogs, social posts, emails, and...

Choosing the Best Content Marketing Agency for your Outsourced Content

It's an undeniable fact that your brand needs to consistently push out helpful, engaging content....

The Under-Utilized SEO Strategy: Mission-Driven Content Marketing

Here you are again— clicking an article to learn about a shiny, new search engine trick. Maybe...

5 Ways to Use Social Proof to Build Brand Trust, with Real Examples!

In his iconic 1984 book, Influence, psychologist Robert Cialdini focuses on the art of persuasion...

How to Plan Your Marketing Budget for the Quickest ROI

No matter if you have control over your allocated marketing funds or not, you can efficiently...

What are Buyer Personas and Can Creating them Accelerate My Marketing?

“You gotta know your buyer!” That’s a statement we hear over and over again, to a point where it...

What a Child’s Nursery Rhyme Can Teach You About the Customer Buyer’s Journey Stages

What’s more frustrating than being pressured to “Buy, Buy, Buy!!”? If the very first thing a...

What is Growth-Driven Design (The Best Website Redesign Method)

TL;DR: A growth-driven design approach to your website cuts down on time, cost, and risk by...

8 Ways to Use Mobile UX Design to Improve the User Experience

Web designers typically design for desktop viewers when creating website layouts. But, while...

Here’s What You Missed on Season 3 of the Maiden Voyage Podcast

Here at Impulse Creative, we love podcasts: listening to them, being invited on them and,...

Our Inbound Team’s Favorite Self-Growth Content this April

With social distancing being the temporary “new normal,” our Inbound Marketing team has some extra...

The Top 10 Best Practices for Creating High-Converting Landing Pages

Everyone wants a beautiful landing page that performs like an Oscar-winning star. But even after...

The Right Way to Manage Multiple Locations Through Google My Business

As a business owner, you know the importance of listing your business on Google, the world’s...

How to Pick Strategic Blog Post Ideas Using Topic Clusters

Content marketers everywhere are searching for new ways to enhance their content/blogging strategy....

What’s with Google’s BERT Algorithm Update? Tech Talk Simplified

The world’s largest search engine is always looking for ways to improve its user experience. We...

8 Website Optimization Tips for Quick Business Growth

Whether you’re optimizing your website for local search or trying to increase your national...

Citation Building Is Important for Local SEO

Your business isn’t appearing when you search for your keywords on Google, and that’s a real...

The 4 Best Keyword & Ranking Trackers for Checking Your SERP Position

Some folks say keywords are dead, but boy are they wrong. Keywords are still as relevant as ever,...

Can Blogging Improve Your SEO? 5 Reasons Posting Blogs Helps Rankings

Blogging? Why bother? For some businesses, writing blogs may seem like a waste of time, however,...
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