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Using AI isn't the outcome.

The AI Maturity Model runs from first curiosity to full adoption: people empowered, processes automated, insight you can act on. Asking your team how they're using AI is a trap. Keep the focus on the business outcomes you need, then use AI to reach them. The landscape below is built to start that conversation.

The maturity model

Most B2B companies live at L1.

L4 and L5 are where compounding starts. L3 is where the pain stops.

L1DisconnectedTools don't talk. Knowledge lives in heads.
L2AssembledHubSpot's the CRM, but workflows stall.
L3InstrumentedKernel is clean. Teams trust the numbers.
L4ExposedMCP live. External agents query you.
L5AutonomousAgents act. Humans supervise the loop.
FIG. 01 · THE LANDSCAPE

AI use cases, mapped by maturity.

Every idea sits where it lands on two axes: how mature the AI has to be, and whether it faces your customers or your team. Filter by department, or search.

119 ideas

AI curiousAI assistedAutomated AIAgentic AIInternalHybridCustomer facingBusiness focusAI maturity

The ideas on this page are meant to start you thinking about your own business. They should be customized to fit your business and overall needs.

THE DIAGNOSTIC · 90 MINUTES · FREE

Find the ideas that fit your company.

Map your company's intelligence in a free 90-minute session, then pick the use cases worth building first.