Collateral Design.
Design that holds the brand.
Sales decks, one-pagers, case studies, event collateral. Each one is a chance for the brand to come through clean — or get watered down by a template the team had to make work in a hurry.
Collateral Design is a Layer 02 service.
Every service we offer maps to one of four layers. Collateral Design sits in the Voice — the layer that owns brand & omni-channel.
Templates and one-offs that survive the team.
Most of the visual mess in B2B comes from the team deck nobody updated, the case study built in PowerPoint at 2am, the trade show banner ordered by someone who didn't know about the new color system. We build templates that prevent that. We also handle the one-off projects that don't fit a template.
Every artifact is built against the brand system. Every template is sized to be remixable without breaking the rules. The team can ship without an agency in the loop.
The process.
Discover · collateral audit
Inventory of what exists, what's out of date, what's on-brand, what's been slipping. Prioritize the highest-leverage to redo first.
Expose · template system
Build the templates the team will use. Decks, one-pagers, case studies, social. Each one is a system, not a one-off.
Wire · custom projects
Each request gets the brand-system treatment. Source files handed off. Team can iterate without us.
Operate · monthly retainer + audits
Recurring engagement covers ongoing work. Quarterly audit of team-produced content to catch brand drift early.
Collateral that doesn't embarrass anyone.
Things people ask before booking.
Can we get on a monthly retainer?
Yes — most ongoing engagements are monthly. We scope the typical work volume, agree a retainer, and cover overflow as needed.
Do you do print as well as digital?
Yes. Trade show banners, printed one-pagers, swag, signage. Less common than digital these days, but we handle the same brand-system rigor.
Can your templates be used in PowerPoint and Google Slides?
Yes. We build for whatever your team actually uses. PowerPoint, Google Slides, Keynote, Figma, Canva — pick one or two and we'll build the system there.
Can you work alongside our existing agency?
Often, yes. We frequently handle Layer 03 (Kernel — paths, automation, reporting) while another shop owns Layer 02 (brand & content). The Diagnostic is the cleanest way to scope where we plug in without stepping on anyone's work.
See how collateral design fits into The Voice.
Bring the messaging doc nobody follows. In 90 minutes we test your story against what your site, your CRM, and the AI engines actually say about you, and you leave knowing which version of your company is winning.

