Logo Design.
A mark that holds up.
A logo isn't a brand. It is an artifact of one. We design marks that hold up under the rest of the system — across surfaces, across formats, across the channels an AI agent might encounter your company on.
Logo Design is a Layer 02 service.
Every service we offer maps to one of four layers. Logo Design sits in the Voice — the layer that owns brand & omni-channel.
A logo, and the system that makes it work.
The logo is the easy part. The hard part is the system around it — primary mark, secondary mark, lockup variations, sizes, exclusion zones, color use, motion, usage in agent-rendered contexts (when an LLM cites your brand and an interface attaches your logo to the response, does it look right?).
We design the mark and the system together. The mark survives because the system supports it.
The process.
Discover · positioning + competitive map
Where you sit. Where you're trying to go. What every adjacent brand looks like and how to look distinct without looking unhinged.
Expose · concept directions
Three concept directions, each defended on positioning grounds, not aesthetic grounds. Pick one with the room.
Wire · final mark + system
Tighten the chosen direction. Build the lockups, the color variants, the motion behavior, the usage rules. Hand off the source files.
Operate · rollout + audits
Phased rollout across surfaces. Quarterly audits to make sure the mark stays clean across team-generated content.
A mark that survives the system.
Things people ask before booking.
Do we get to see multiple concepts?
Three concept directions. Each with a written defense on positioning grounds, not just aesthetics. We pick one together and tighten from there.
Is this a full rebrand?
Not necessarily. A logo refresh is a smaller scope. A full rebrand includes the logo plus voice, identity system, and rollout. We can do either.
What does success look like at 90 days?
A quarter of Voice work gets you a voice system in production, content shipping on a fixed cadence, and one story told the same way on every channel an LLM might scrape. Brand consensus is measured at the start and re-measured at day 90, so the movement shows up on paper, not in vibes.
See how logo design fits into The Voice.
Bring the messaging doc nobody follows. In 90 minutes we test your story against what your site, your CRM, and the AI engines actually say about you, and you leave knowing which version of your company is winning.