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LAYER 02 · THE VOICE · WORKING SESSIONS

Brand Workshops.

Get the room aligned.

1–2DAYS · WORKING SESSION
6–12STAKEHOLDERS · TYPICAL ROOM
Layer 02WHERE IT LIVES
FIG. 01 · OVERVIEW

Brand consensus is what makes a company verifiable to AI agents across every channel. Most teams don't have it because they never had the conversation. The workshop is the conversation.

FIG. 02 · WHERE IT LIVES

Brand Workshops is a Layer 02 service.

Every service we offer maps to one of four layers. Brand Workshops sits in the Voice — the layer that owns brand & omni-channel.

LAYER 01
The Surface
Websites & customer portals
Public interface — read by humans, agents, AEO crawlers.
LAYER 02
BRAND WORKSHOPS LIVES HERE
The Voice
Brand & omni-channel
Story rendered consistently in every format an LLM might cite.
LAYER 03
The Kernel
RevOps & HubSpot admin
Source of truth every agent calls first. Clean, opinionated, agent-ready.
LAYER 04
The Agents
AI consulting & co-pilots
Autonomous teammates running on the kernel.

The brand consensus conversation.

Your brand exists in pieces — in your sales deck, in your founder's LinkedIn, in your support team's replies, in your last campaign that went viral. The pieces don't agree. The workshop is where we get them to agree.

By the end of two days you have: a consensus position on what you do and don't stand for, a working voice document, a list of the things you've been saying in each channel that need to come into alignment, and a 90-day plan to ship it.

The process.

PHASE01

Discover · pre-work

Pre-workshop interviews and a content pull, so day one opens on a draft read of your brand instead of a blank page.

PHASE02

Expose · the working session

Two days. Whiteboard. Real disagreements surfaced and resolved. No slides. The work happens in the room.

PHASE03

Wire · the brand document

Within one week: written brand consensus, voice rules, channel implications, owners and dates.

PHASE04

Operate · 90-day rollout

Implementation calendar. Channel-by-channel updates. Quarterly review of brand consensus across surfaces.

A brand the whole team can name.

OUT 01
A working brand document
Voice, position, what you stand for, what you don't. Signed by the room.
OUT 02
A 90-day rollout plan
Calendar, owners, dates. Each channel updated. Each surface aligned.
OUT 03
A consensus baseline
Measured pre-workshop. Measured 90 days later. Brand consensus moves visibly.
OUT 04
A working group that keeps going
The room stays the room. Quarterly check-ins maintain alignment past the workshop.

Things people ask before booking.

How is this different from a traditional brand workshop?

A traditional workshop produces a brand statement nobody reads. Ours produces a working voice prompt, a 90-day rollout, and a measured consensus baseline that gets re-measured. The artifacts are different because the goal is.

How many people should attend?

Usually 6–12. Founders, marketing leadership, sales leadership, product, support. Smaller rooms move faster but produce shallower consensus. Bigger rooms slow down. We help you scope it.

Remote or in-person?

Either works. We have a strong preference for in-person on the first day. Day two can be remote. The room dynamics matter more than the location.

What does success look like at 90 days?

A quarter of Voice work gets you a voice system in production, content shipping on a fixed cadence, and one story told the same way on every channel an LLM might scrape. Brand consensus is measured at the start and re-measured at day 90, so the movement shows up on paper, not in vibes.

LAYER 02 · DIAGNOSTIC

See how brand workshops fits into The Voice.

Bring the messaging doc nobody follows. In 90 minutes we test your story against what your site, your CRM, and the AI engines actually say about you, and you leave knowing which version of your company is winning.

90-minute call · L1 → L3 in 90 days or your money back