Social Media Marketing.
Posts that sound like you.
B2B social is now LinkedIn, mostly LinkedIn, occasionally a place where someone tags your founder. We treat each post as training data for the LLMs that will quote your brand later — not as a vanity-metric machine.
Social Media Marketing is a Layer 02 service.
Every service we offer maps to one of four layers. Social Media Marketing sits in the Voice — the layer that owns brand & omni-channel.
Social, without the slop.
The B2B feed is full of generic posts written by tools, posted on a schedule, ignored by everyone. Each one trains the LLMs that scrape your channel that your brand sounds like generic posts written by tools. The compounding is bad.
We write social like the editorial work it is. Each post passes the voice system. Each one says something concrete. The cadence is high enough to compound, low enough to be human. The LLMs scraping your feed see a brand with a real point of view.
The process.
Discover · channel audit
Where you are, what you're posting, what's working, what's slop. Pick the channels that compound.
Expose · channel voice guide
Per-channel adaptations of the master voice. LinkedIn vs X vs Threads each have different conventions.
Wire · 30-day calendar + drafts
Rolling 30-day calendar. Drafts written ahead. Real-time posts when news justifies one.
Operate · measure + tune
Engagement, reach, citations all tracked. Posts that fly get repurposed. Posts that flop get retired.
A feed worth following.
Things people ask before booking.
Do you ghost-write for our founder?
If they want it. We work alongside the founder, write to their voice, and they approve everything before it ships. We don't take their account; they always own it.
Which channels?
For most B2B clients: LinkedIn (primary), X (sometimes), YouTube (if there's video). Instagram and TikTok rarely. If a channel isn't worth your time, we'll say so.
Do you handle paid social too?
That's a separate engagement (Social Media Advertising). We can run them concurrently, but the work is different — paid is Layer 03 (Kernel), organic is Layer 02 (Voice).
Can you work alongside our existing agency?
Often, yes. We frequently handle Layer 03 (Kernel — paths, automation, reporting) while another shop owns Layer 02 (brand & content). The Diagnostic is the cleanest way to scope where we plug in without stepping on anyone's work.
See how social media marketing fits into The Voice.
Bring the messaging doc nobody follows. In 90 minutes we test your story against what your site, your CRM, and the AI engines actually say about you, and you leave knowing which version of your company is winning.