Pay Per Click Marketing.
PPC that doesn't bleed money.
Paid search compounds when it's wired through the kernel. It bleeds money when it's not. We run PPC as a kernel-level program — every click attributed, every campaign measured to revenue, every dollar defended.
Pay Per Click Marketing is a Layer 03 service.
Every service we offer maps to one of four layers. Pay Per Click Marketing sits in the Kernel — the layer that owns revops & hubspot admin.
Paid traffic, tied to revenue.
Most PPC reporting stops at click-through-rate and conversion-rate. Both metrics are useful and neither tells you whether the channel made money. We tie every click through to a closed deal in HubSpot. The report can't flatter the channel, because the closed-deal data lives in the same kernel.
The work itself is the same disciplined PPC any agency does — keyword research, ad copy, landing pages, bid management — but with one extra step: the campaign is wired to your real funnel from day one. Pause campaigns that don't close. Scale campaigns that do.
The process.
Discover · campaign audit + ICP
Existing campaign performance. Real ICP from sales interviews. Where you're wasting money.
Expose · campaign architecture
Per persona, per intent. Keyword strategy. Ad copy in your voice. Landing pages tied to specific offers. Reviewed before launch.
Wire · launch + integrate
Campaigns live. Conversion tracking wired to HubSpot. Lead enrichment running. Sales sees the source on every MQL.
Operate · weekly delivery + reporting
Weekly bid management. Monthly executive reporting tied to revenue. Quarterly strategic review.
PPC your CFO defends.
Things people ask before booking.
What channels?
Google Ads (primary). Bing for some B2B verticals. LinkedIn Ads (often). Meta and YouTube for specific use cases. We pick based on where your buyers actually are.
How long until campaigns are profitable?
Most B2B PPC takes 2–3 months to optimize. Month 1 is data gathering. Month 2 is iteration. Month 3 onward is compounding. We don't hide the messy middle.
Do you write the ad copy?
Yes. In your voice. Reviewed and approved before launch. Templates locked so the voice survives every campaign.
Do we need to be on HubSpot for this to work?
Strongly preferred. The whole point is that lifecycle data, automation, and reporting all live in one source. We have adapted the model to Salesforce + Pardot and to HubSpot + custom data layers, but timelines double and the kernel is harder to keep clean over time.
What does success look like at 90 days?
Most kernel engagements move you from L1 (Disconnected) to L3 (Instrumented) inside one quarter. That means: clean kernel, working assistants, teams trust the numbers. L4 and L5 are where the compounding starts. L3 is where the pain stops.
See how pay per click marketing fits into The Kernel.
Ninety minutes inside your portal beats a discovery deck. We come in with a hypothesis about where your kernel breaks, check it against the real data model, and hand you a one-page map of what to fix first.