Landing page creation.
Pages that earn the click.
A landing page now has two readers: the human you ran an ad for, and the agent your buyer is asking to compare options. Both need to walk away with the same answer, in plain language.
Landing page creation is a Layer 01 service.
Every service we offer maps to one of four layers. Landing page creation sits in the Surface — the layer that owns websites & customer portals.
A page per offer, per persona.
Landing pages still convert. They convert worse, though, when the agent reading them on behalf of your buyer can't resolve who you are or what the offer actually does. We build pages that pass both reads — the human who clicked from your ad, and the agent that summarized your category before they ever got there.
Each page is engineered around a single offer for a single persona, with a CLEAR-passing claim structure, an embedded HubSpot form, and a thank-you state that's as carefully designed as the headline. The full path lives in the Kernel — visit, form, MQL, SQL, close — so you can see exactly what each page is doing.
The process.
Discover · offer audit
Map the offers you have, the personas they serve, and the gaps. Find the highest-leverage page to ship first.
Expose · page architecture
Define the claim, the proof, the form, the thank-you. Wireframe approved before assets are built.
Wire · build + form + workflow
Page built against your design system. Form wired to HubSpot. Auto-response sent. Lifecycle stage updated. Workflow enrolls.
Operate · monitor + iterate
Conversion rates tracked weekly. A/B tests on the highest-traffic pages. Iterations shipped against what the data says works.
Pages that do the work.
Things people ask before booking.
Can we use these for paid traffic?
Yes — that's the most common use case. Each page is built to handle high-intent paid traffic without sacrificing the lower-intent organic visitor or the agent doing comparison research.
Do you write the premium content?
Yes. Premium content is included in the engagement — the eBook / checklist / template / calculator that earns the form fill is part of the work, not a separate line item. We interview your team for source material, then write and design it in-house.
How many pages do we need?
One per offer per priority persona. We typically start with 3–5 pages for the highest-revenue personas, then add as you launch new offers.
What does success look like at 90 days?
For Surface work: priority pages passing CLEAR, citation tracking live from week one, and the first measurable movement in how often AI engines cite you — typically between day 30 and day 90, because indexing runs slow at the start. The site keeps converting the humans it always did; now the agents deciding whether to send them can read it too.
Do we need to be on HubSpot for this to work?
Strongly preferred. The whole point is that lifecycle data, automation, and reporting all live in one source. We have adapted the model to Salesforce + Pardot and to HubSpot + custom data layers, but timelines double and the kernel is harder to keep clean over time.
See how landing page creation fits into The Surface.
The diagnostic starts where your buyers do: we walk your live site the way an AI engine reads it, then spend 90 minutes showing you exactly where the surface layer leaks. No slides — just your pages on the screen and a fix list in priority order.