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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads
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FIG. 01
HubSpot

How Breeze Assistant and HubLMS Can Give Your Business a Power Up 

The introduction of Breeze Assistant for HubSpot has been a game-changer, especially for companies that are building and managing online ...

Remington Begg · Sep 23, 2025
FIG. 02
HubSpot CRM

Unlocking ROI: 5 Must-Do Steps to Deploying HubSpot's AI Customer Agent

The buzz around AI-powered customer agents, especially HubSpot's new offering, is undeniable. The promise of instant, 24/7 support is a ...

Remington Begg · Jun 13, 2025
FIG. 03
HubSpot

Understanding HubSpot's New Credit System: A Breakdown of the Changes

HubSpot has recently rolled out a new credit system, transitioning from "Breeze credits" to "HubSpot credits." This change has left some ...

Remington Begg · Jun 6, 2025
FIG. 04
HubSpot

The HubSpot Power Play: Orchestrating Smarter Growth Beyond the Basics

Impulse Creative has seen several transitions in buyer-behavior since becoming a HubSpot Solutions Partner over 13 years ago, we've ...

Remington Begg · May 5, 2025
FIG. 05
HubSpot

HubSpot's Customer Agent: 6 Crucial Checks Before Turning it On

HubSpot dropped its new Customer Agent Beta in early April, and it shows amazing promise: an AI agent capable of answering customer ...

Remington Begg · May 2, 2025