Field notes from the agency.

FIG. 01

Marketing Strategy

4 Mistakes To Avoid When Creating Buyer Personas

Buyer personas are one of the most useful tools in inbound marketing. In fact, they should be used as the foundation for all of your ...

Remington Begg · Apr 14, 2015

FIG. 02

Inbound Marketing

25 Quotes That Will Inspire You to be a Better Writer

As an Inbound Marketing Consultant, most of my job involves writing. Whether it's a blog, eBook, or social media post, I feel like I'm ...

Remington Begg · Apr 13, 2015

FIG. 03

Inbound Marketing

5 Inbound Marketing Techniques Every Small Business Needs to Use

When was the last time you really watched a commercial, read the advertisements in a magazine, or actually kept a piece of direct mail? Old ...

Remington Begg · Apr 9, 2015

FIG. 04

Social Media

Which Social Networks are Right for your Buyer Personas

How many social networks are out there—hundreds, thousands? There's quite a few and they are becoming more niche each and every day. As a ...

Remington Begg · Apr 8, 2015

FIG. 05

Inbound Marketing

10 Great Content Ideas For Marketing Your Law Firm

Giving away something for free might not sound like the best business practice, especially if you're a lawyer and you're giving away free ...

Remington Begg · Apr 7, 2015

FIG. 06

Social Media

Mystery of the #Hashtag Solved

The world is full of mysterious occurrences. Ghosts, strange lights in the sky, hashtags—all mysterious phenomenons. Yes, I would lump ...

Remington Begg · Apr 6, 2015

FIG. 07

Website Design

5 Undeniable Reasons Your Small Business Needs a Responsive Website

It's no surprise that mobile usage has skyrocketed over the past several years. To prove it, all you need to do is look around you. It ...

Remington Begg · Mar 27, 2015

FIG. 08

Marketing Strategy

Hotel Marketing Tips, The Inbound Way

The goal for any hotel marketing team is to put heads in beds. A hotel room with no one in it is a wasted opportunity for revenue. High ...

Remington Begg · Mar 25, 2015

FIG. 09

Marketing Strategy

Marketing to Humans: Personalize, Don't Generalize

As any good marketer knows, you can't target everyone if you want a successful campaign. And as a marketer you probably have an idea of ...

Remington Begg · Mar 24, 2015

FIG. 10

Social Media

8 Ways Small Businesses Can Master Pinterest

Pinterest is still one of the relatively new social networks on the web, but it's a powerhouse when it comes to driving website traffic. ...

Remington Begg · Mar 20, 2015

FIG. 11

Marketing Strategy

4 Marketing Budget Black Holes & How to Avoid Them

Question...

Remington Begg · Mar 19, 2015

FIG. 12

Social Media

10 Ways Small Businesses Can Gain More Facebook Reach

The grumbling has been growing louder, small businesses are tired of watching their organic Facebook reach plummet. It's a miserable ...

Remington Begg · Mar 17, 2015

FIG. 13

Social Media

Missing Facebook Fans? Here's Why

If you're like me, you woke up this morning, March 16th 2015, got to work, and looked at the weekend analytics. When looking at the ...

Remington Begg · Mar 16, 2015

FIG. 14

Inbound Marketing

Marketing is like Ice Cream, What flavor are you?

How many different ice cream flavors are there? A thousand? A million? I know that when I go to the Royal Scoop, my favorite ice cream ...

Remington Begg · Mar 16, 2015

FIG. 15

HubSpot

Success, Introversion & Napping: What I Learned from Brian Halligan

Brian Halligan. He's the CEO and co-founder of HubSpot, teaches a class at MIT Sloan, and is the author of several books. He's done ...

Remington Begg · Mar 13, 2015

FIG. 16

Social Media

What the New Google and Twitter Partnership Means For Your Business

Drinking from a firehose is difficult and not advisable, but if anyone can do it, it's Google. Twitter and Google have inked a deal that ...

Remington Begg · Mar 12, 2015

FIG. 17

Marketing Strategy

6 Marketing Rockstars You Need To Pay Attention To

Marketing is a complex industry that's constantly evolving, and it can be incredibly hard to keep up with. As marketers, we often turn to ...

Remington Begg · Mar 11, 2015

FIG. 18

Marketing Strategy

Don't Fall For These Dangerous Marketing Addictions

We live in an instant gratification society. We are addicted to "quick fix" solutions.

Remington Begg · Mar 10, 2015

FIG. 19

Inbound Marketing

5 Buyer Persona Myths Debunked

As an inbound marketer, one of the most important tools you'll use is the buyer persona. What may seem like a simple document is actually ...

Remington Begg · Mar 3, 2015

FIG. 20

Inbound Marketing

Don't Miss This Fireside Chat With HubSpot's CEO

Impulse Creative and HUGSWFL have joined forces to bring HubSpot's co-founder and CEO to the Naples area.

Remington Begg · Mar 2, 2015

FIG. 21

Email Marketing

CAN-SPAM Mistakes to Avoid in Your Email Marketing

A fun fact about me: I'm engaged, but I'm also one of those girls that never really thought much about what her wedding would be like. ...

Remington Begg · Mar 2, 2015

FIG. 22

SEO

Google Search Algorithm Update: Is Your Website Mobile-Friendly?

It's official: Google has announced that starting April 21st, the mobile friendliness of a website will be a ranking factor in mobile ...

Remington Begg · Feb 27, 2015

FIG. 23

Inbound Marketing

How To Sell Swimming Pools Online

The kids are splashing around with neon-colored noodles, friends and family are relaxing in lounge chairs with beads of condensation ...

Remington Begg · Feb 26, 2015

FIG. 24

Inbound Marketing

Why Your Website Isn't For You - It's For Your Buyer Personas

I know it might be tough to hear, but it must be said: your website is not for you. I'm not trying to hurt your feelings, but this is a ...

Remington Begg · Feb 25, 2015

FIG. 25

Inbound Marketing

Website Agency vs. Inbound Agency

Do you know the difference between a website design agency and an inbound marketing agency? They both build highly functional websites, ...

Remington Begg · Feb 24, 2015

FIG. 26

Content Marketing

Why Spelling and Grammar Still Matter in Content Marketing

Have you ever read through a blog, article, or social media post and thought, "This post is pretty good, but all of these spelling and ...

Remington Begg · Feb 23, 2015