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Speaking the Same Language as Thomas Edison
Fort Myers, Florida is the home of the best inbound marketing agency in the country, Impulse Creative (hey, we're a little biased). It was ...
How Well Do You Really Know Your Customers?
How well do you really know your customers? I'm sure you have assumptions about demographics, buying habits and sales history, but do you ...
11 Strategies for Attention Grabbing Blog Titles
It's a noisy world out there. How do we get people to read our awesome blog posts? Post titles are the gatekeepers. They have the ability ...
Ads On Facebook Now Have Relevance Scores
Ads - as a consumer you hate them and as a marketer you love them, but either way they are a part of life. As a marketer they are something ...
Benefits of Social Media Marketing for Small Businesses
Boom! You have a shiny new website created by Impulse Creative. Now what? Let's show it off and bring in the masses! Yes, we want people to ...
Secrets of Using Long Tail Keywords
Long-tail keywords aren't some mystical SEO marketing phrase meant to confuse you with a dazzling smoke and mirrors show. They are a part ...
10 Free Marketing Tools To Boost Your Campaigns
Let's be honest, is there anything better than free stuff? Not much. As an inbound marketer, there is nothing I like more than useful tools ...
You want answers? I want leads! You can't handle the leads!
Let me paint a picture for you. Your boss says, "We need more leads and because you're the Marketing Manager it's your job to supply those ...
New Facebook Phishing Scam: Protect Yourself
You love your Facebook page, I know you do. As a marketer you put in a lot of work into your pages; engaging with fans, posting daily ...
Sticking With It: 5 Tips For Keeping The Blogging Momentum
Starting a new business blog or maintaining an existing one isn't easy. In order to have a successful blog, you need to blog consistently ...
Why Fictional Characters Should Be Your Business Valentine
No, I haven't lost my mind, fictional characters are vitally important to your business. They are so important that they function as the ...
Why Paying For Facebook Fans Is The Devil
It's typical to find a new product or brand you enjoy, look them up on Facebook, and see how many Facebook fans they have. Sometimes we are ...
Everybody Lies: 3 Obvious Reasons Not to Lie to your Agency
For many years traditional agencies have been representing companies and developing sound marketing campaigns. With metrics based on reach ...
Twitter Adds New Features To Make Your Marketing Easier
In the ever-changing world of internet marketing and social media, things are always evolving. It makes our job a little more exciting and ...
HubSpot Training Day: King Kong Ain't Got Shit On Me
When you hear the word training, what comes to mind? It might be something you do to get ready for that 10K race or hotdog eating contest. ...
Knowledge is Power, Becoming Inbound Certified
When was the last time you took a test? If you're like me, it has probably been quite some time. Part of the training process at Impulse ...
3 Mistakes Most Beginner Bloggers Make and How to Avoid Them
As an Inbound Marketing Consultant, much of my job involves writing blogs for my clients. No, it's not all I do, and I frequently try to ...
Top 5 Inbound Marketing Trends To Watch in 2015
As we begin to close out another year, it's easy to see the worlds of digital and inbound marketing have grown tremendously yet again. Not ...
Facebook Releases Call-To-Action Buttons For Business Pages
Facebook pages have become a huge destination for people surfing the internet to obtain information and review businesses. A business ...
The Pinterest Smart Feed And What It Means For Your Business
You've probably noticed over the last few months that there have been some noticeable changes to Pinterest, especially in the feed of pins ...
6 Inspiring Marketing Lessons We Can Learn From Santa Claus
Santa Claus isn't just the jolly gift giving man who lives in the North Pole and graces us with his presence once a year. He is also a ...
The 7 Best Gifts To Buy A Content Marketer
'Tis the season for joy and giving! Now that Thanksgiving has passed, you can start thinking about the best part of the year. Whether you ...
4 Marketing Lessons Every Business Can Learn from Tough Mudder
Most people have heard of Tough Mudder . It's a 10-12 mile obstacle course designed to test participants' strength, stamina, teamwork, and ...
How To Use "Editorial Use Only" Images For Blog Posts
Author's Note: This blog was last updated in 2014. Want more up-to-date content tips? Read the following:
6 Reasons To Be Thankful For Inbound Marketing
It's that refreshing time of year when everyone starts to talk about what they're thankful for. I'm sure you've seen Facebook statuses of ...
5 Fantastic Marketing Lessons You Can Learn From #AlexFromTarget
Early this week the Internet was taken by storm, or rather, by a cute teenage Target employee from Texas. You know him as "Alex from ...