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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
SEO

3 Tips to Improve Your Website: SEO, PPC + Great Web Design

Did you know that 88 percent of online users will research or browse through products? It becomes clear that businesses need to optimize ...

Remington Begg · Aug 8, 2013
FIG. 02

Why We Painted Our Office Wall @HubSpot Orange

Over the past year, our Marketing Agency is growing by leaps and bounds! Recently, we overhauled our entire office to match our company's ...

Remington Begg · Jul 8, 2013
FIG. 03
Marketing Strategy

3 Must Read Books for the Modern Marketer

Marketing is my passion and helping businesses grow to their full potential is what we do every day. Even when I'm not working, I'm ...

Remington Begg · Jun 17, 2013
FIG. 04
SEO

Penguin 2.0: What it means to marketers [InfoGraphic]

Google's "Penguin 2.0" update went live yesterday morning. Matt Cutts announced on his blog last night that Penguin 2.0, the next ...

Remington Begg · May 24, 2013
FIG. 05
Copywriting

Please don't use Google Translate!

Many of our clients are inquiring about reaching speakers of foreign languages - in their home contries or even locally. They often bring ...

Remington Begg · Apr 8, 2013
FIG. 06
Social Media

11 Symptoms of Social Media Pollution

Social media marketing is all the craze these days. And rightly so! It is providing revolutionary results for many businesses. A common ...

Remington Begg · Apr 1, 2013
FIG. 07
Inbound Marketing

An Easier Web Design Process in 4 Steps

Save yourself from a daunting relationship with your next website designer and stick to these tips. Having a great business website is more ...

Remington Begg · Mar 25, 2013
FIG. 08
HubSpot

Hubspot CMS Mobile Version: Tips to Make it Look Better!

As a HubSpot Certified Partner we've been asked about the pros and cons of HubSpot. While we're pretty adamant about HubSpot's awesomeness. ...

Remington Begg · Feb 5, 2013
FIG. 09
Inbound Marketing

Super Bowl Commercials vs Inbound Marketing - More Alike Than You Know

Marketers are up against a growing fight... Today's consumers are getting better than ever at blocking out advertisements. From simply ...

Remington Begg · Feb 4, 2013
FIG. 10
Social Media

Super Bowl 2013 Commercials: Marketing Hype, or Effective Marketing?

Super Bowl XLVII is is tomorrow and many are getting ready for the big game. Over the years, Super Bowl ads have become almost as big a ...

Remington Begg · Feb 3, 2013
FIG. 11
SEO

How we increased leads by over 1000% in 1 month!

Getting More Leads is one of the primary reasons that we have customers come to us. While onboarding the client we go through various ...

Remington Begg · Feb 1, 2013
FIG. 12
SEO

SEO is Dying in 2013: Focus on Buyer Personas

While Search Engine Optimization has been a huge focus for businesses over the past few years, one of the biggest indicators to us that SEO ...

Remington Begg · Jan 23, 2013
FIG. 13
Social Media

RIP Linked In Answers: What does it mean for Marketers

After looking through some reading on Mashable and hearing from Linked In about them stopping their "answers" portion of their website. At ...

Remington Begg · Jan 21, 2013
FIG. 14 medium 5267464508 resized 600
SEO

SEO 101: Choose the Right Keywords, 3 Things to Consider

The foundation of any website is based around keywords. In order for your website to be found you need to make sure it's indexable by ...

Remington Begg · Jan 20, 2013
FIG. 15
Inbound Marketing

Outbound and Inbound Marketing Should Be Friends.

There's a lot of data that talks about Inbound Marketing being more efficient, trackable, and generating More leads that cost less, than ...

Remington Begg · Jan 11, 2013
FIG. 16 how-to-connect-to-the-hubspot-api
HubSpot

How to Connect to the Hubspot API

[This article has been updated with new information as of 6/15/19]

Remington Begg · Jan 9, 2013
FIG. 17
Social Media

13 Marketing Activities to make 2013 a Success (part 2)

For Part 1 of this servies click this link 13 Marketing Activities to make 2013 a Success (part 1) 2013 will undoubtedly see an increase in ...

Remington Begg · Jan 7, 2013
FIG. 18 2013 Marketing Goals
SEO

13 Marketing Activities to make 2013 a Success (part 1)

The Beginning of the year brings a great time to start thinking about ways to improve or grow your business. Whether you're a Sales Rep, or ...

Remington Begg · Jan 4, 2013
FIG. 19 LRG_DSC00201
SEO

Why High-Quality Content Matters: Improve Search Visibility With Cornerstone Content

A big part of SEO article marketing is publishing content on websites other than your own. By writing guest blog posts, distributing your ...

Remington Begg · Dec 5, 2012
FIG. 20
SEO

How to get your business to show up on Apple Maps for iPhone or iPads

Down here in Florida, the roads are getting busier because it's getting colder up north, the snowbirds are looking for things to do a place ...

Remington Begg · Dec 1, 2012
FIG. 21 medium 2283676770 resized 600
SEO

[Infographic] How long does it take to optimize a website?

Great Question! Before we can answer that we need to talk about the steps needed to optimize a single page on your website (let's start ...

Remington Begg · Aug 7, 2012
FIG. 22
SEO

Is your Website Healthy? 3 Things to help your SEO

Have you paid any attention to Google's recent updates? If so, the main buzzwords that are getting your attention are Panda or Penguin. For ...

Remington Begg · Aug 6, 2012
FIG. 23
Social Media

How to get more from Social Media Marketing

Remington Begg · Aug 2, 2012
FIG. 24 hubspot-partner-southwest
Social Media

Inbound Marketing vs Outbound Marketing

Business Owners or marketers are looking for new ways to become more effecient with their marketing methods or activities. While ...

Remington Begg · Jul 27, 2012
FIG. 25
Social Media

3 BIG Social Media Marketing Faux Pas

It's no wonder that Social Media Marketing is all the buzz in advertising today. You cannot go more than a couple minutes during TV ...

Remington Begg · Jul 24, 2012
FIG. 26
Social Media

STOP! 15 Signs your Web Designer is NOT an Online Marketer

As an Internet Marketing Strategist, I've been out networking and talking to other companies that either offer web design or have recently ...

Remington Begg · Jul 10, 2012