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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

· all posts

FIG. 01 how-to-survive-a-website-redesign
Website Design

How to Survive a Website Redesign

The thought of a website redesign may drum up feelings of anxiety, sweaty palms & an increased heart rate, images of 404 errors, and ...

Remington Begg · Jul 3, 2019
FIG. 02 piloxing-academy
Inbound Marketing

HubSpot Membership and Integration Case Study: Piloxing Academy

A One-of a-Kind Fitness Experience Seeking a Better User Experience Meet Piloxing® Academy, the pioneer of a fitness discipline combining ...

Remington Begg · Jun 30, 2019
FIG. 03 7-benefits-to-hosting-your-website-on-the-hubspot-standalone-cms-hero-1
HubSpot

7 Benefits to Hosting Your Website on the HubSpot Standalone CMS

You might be thinking to yourself, not another HubSpot CMS benefits post! Yep, we need to have this HubSpot CMS conversation one more time. ...

Remington Begg · Jun 3, 2019
FIG. 04 website-redesign-work
Website Design

Do You Really Need a New Website?

When a prospect says, “I need a new website,” I often encourage them to take a step back and get to the “why.” A website redesign doesn’t ...

Remington Begg · May 8, 2019
FIG. 05 Adobe-Business-Catalyst-migration-2
Website Design

Adobe Business Catalyst is Dead. Now What?

ICYMI- Adobe Catalyst has put out their end of life announcement.

Remington Begg · Mar 14, 2019
FIG. 06
Website Design

10 Reasons to Stop Procrastinating & Get a Responsive Website

For those who still haven’t adopted a responsive website, there’s no better time than the present.

Remington Begg · Mar 13, 2019
FIG. 07 repsonsive-design-impulse-creative-example-mobile-desktop-tablet
Website Design

Responsive Web Design Questions About Mobile SEO

Users are bouncing, conversions are sparse and sales are way down. Or, *insert in your problem here.*

Remington Begg · Feb 1, 2019
FIG. 08 user-experience-definition
Website Design

3 Websites with Amazing User Experiences + Why You Should Care About UX

Google provides a wonderful experience for their users. Just before I began writing this blog article, I googled “user experience.” Just ...

Remington Begg · Aug 3, 2018
FIG. 09 Impulse Creative ebooks
Website Design

Website Redesign Case Study: 100% increase in Traffic / 42% increase in Leads in 6 months

At Impulse Creative, we thrive on growth. It's even one of our core values. Just like any growing company, we’re presented with ...

Remington Begg · Jun 29, 2018
FIG. 10 website-design-process-wireframes
Website Design

What is Responsive Website Design and Why Does it Matter?

When your website looks and works the same across all screens, it is considered responsive. Consumers access the internet on a multitude of ...

Remington Begg · May 3, 2018
FIG. 11 Under Construction
Website Design

The Real Cost of a New Website Design

So you want a new shiny new website? AWESOME.

Remington Begg · Apr 19, 2018
FIG. 12 web-development-impulse-creative
Website Design

How Improving Your Website’s User Experience Might Just Increase Conversion Rates

There is nothing more frustrating than technology that doesn’t work. It’s even worse when it feels like it’s your fault. There is nowhere ...

Remington Begg · Feb 13, 2018
FIG. 13 AdobeStock_71174236
Branding

5 Tips For Picking Your Brand or Logo Colors

Color is super powerful. It has the ability to evoke feelings in us we didn’t even know we had. Anger. Fear. Passion. Envy. Love. Color is ...

Remington Begg · Jan 17, 2018
FIG. 14
Website Design

A New Site, a Refreshed Strategy, a Website that Grows with Us.

At Impulse Creative, we thrive on growth. It's even one of our core values. Like any growing company, we’re presented with opportunities ...

Remington Begg · Jan 4, 2018
FIG. 15 9F15112B-D8B7-4ED3-8504-BC68B1D7E819.jpg
Inbound Marketing

Website Redesign Case Study: Cogency Global

Reinventing a Brand In the cutthroat world of B2B services, it’s fast, smart and simple solutions that rule the land. That’s exactly what ...

Remington Begg · Aug 1, 2017
FIG. 16 LRG_DSC00205
Website Design

The 3 'C's of Quality Coding

Somewhere between a "complete website overhaul" and "minor development updates" lies the sweet land of continual improvement. It’s filled ...

Remington Begg · May 5, 2017
FIG. 17
Website Design

Leveling Up Your Browser Skills

Ever wonder what it might be like to be one of those computer geniuses you see on tv all the time such as Felicity Smoak (Arrow) or Tony ...

Remington Begg · Jan 20, 2017
FIG. 18 bad-user-experience.gif
Website Design

4 Reasons Your Website Isn't Ready For 2017

#1. It doesn't work on mobile The importance of having a responsive website design cannot be overstated. Is your website accessible on a ...

Remington Begg · Dec 22, 2016
FIG. 19
Inbound Marketing

3 Reasons to Invest in Inbound Marketing Strategy Before a Web Redesign

If your website traffic is down and you aren’t getting the conversions you thought you would, you may be tempted to think you need a ...

Remington Begg · Mar 14, 2016
FIG. 20
Website Design

3 Steps To Take When Redesigning Your Website

Redesigning your website to meet your user’s needs can be a daunting task when considering all of your options. Keep in mind that your ...

Rachel Begg · Dec 29, 2015
FIG. 21
Website Design

How to Use Photoshop: 6 Basic Things You Need to Know

Like “Google” and “Shop-Vac”, “Photoshop” is so popular it has actually become its own verb. It's one of the best known software ...

Remington Begg · Dec 14, 2015
FIG. 22
SEO

The Ultimate Guide to Meeting Mobile Users’ Needs

Recently, we discussed that Google released the guidebook they provide to their raters, giving SEO gurus their first true glimpse into ...

Remington Begg · Dec 1, 2015
FIG. 23
Website Design

Beyond a Cool Design: 3 Questions Before Getting a New Website

We get a lot of questions about Impulse Creative when small businesses are frustrated that their websites aren’t converting people they way ...

Remington Begg · Nov 29, 2015
FIG. 24
Website Design

Web Design Trends to Look Out for in 2016

Every year new trends emerge in digital marketing, especially in the overall look and feel of the websites themselves. The days of ...

Remington Begg · Oct 31, 2015
FIG. 25
Website Design

How the Psychology of Colors Can Affect Your Brand’s Image

The Psychology of Colors can be essentially boiled down to the belief that specific colors elicit certain emotions, causing various actions ...

Remington Begg · Sep 23, 2015
FIG. 26
Inbound Marketing

6 Things People Hate About Your Website

When you’re browsing the Internet - whether searching for information or shopping online - what’s the one thing that drives you insane ...

Remington Begg · Sep 10, 2015
FIG. 27
Website Design

5 Tips For Choosing The Perfect Domain Name

Choosing a domain name is like choosing a name for your child. It requires a lengthy thought and consideration process. It should be ...

Rachel Begg · Apr 10, 2015