Update: We published this piece in June of 2020. In 2021, HubSpot announced new pricing on its CMS Hub Starter that changed the pricing debate between WordPress and HubSpot. CMS Hub Starter is available now for $25 per month! We're updating this resource to reflect this change. Remember the good old days when WordPress was simply a great way to use open-source tools to build a personal blog? It was free or nearly free and everyone started building more complex sites. It didn’t take long for marketers (and businesses) to see the value.